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On Facebook and the Death of Etiquette

Adam Cohen

Forget “interruption marketing&# for a minute and think about how people interact on a regular basis. In each of these small examples, the communication is mostly 1:1. Have an example to share? Photo credit: fdmount via flickr. Micromarketing: Relationship Marketing Through Advocacy (5). Let’s face it.

Facebook 240
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The Digital Five Tool Player

Adam Cohen

As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space. Does this apply to all areas of interactive marketing? Business Acumen.

Tools 247
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Social Media Does Not Exist

Adam Cohen

MarketingSherpa recently published a study of companies that are integrating social media tactics with offline and online marketing tactics. The technologies that are available influence traditional marketing tactics already. Photo credit: niemster via Flickr. 10 Reasons Market Research is Critical to Social Media (6).

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Should Everything be Free Online?

Direct Marketing Observations

Want a few easy examples? Does Facebook, Twitter, Linkedin, Youtube, Tumblr, WordPress, Posterous, Typepad, Flickr and Evernote amongst others, charge to use their platforms at an entry level? Chances are, you have given away more than you have charged for…. It’s actually been gasoline on an open flame.

Posterous 162
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Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. Three Industry Examples. Photo credit: clickflashphotos via Flickr. Post this to Posterous. How about potential customers? The third is a consumer goods company.

Company 231
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Some Perspectives on Pinterest

Social Media Marketing

There are some good resources out there with a number of great examples for businesses. Image credit: Annie Mole (Flickr). Thomas Hawk has an excellent perspective on Pinterest for photographers and artists , focusing on the need to share rather than hoard content. Drop a comment in below.

Apparel 167
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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

A response came from a business owner who had the perfect answer on her website and directed the original poster to the website for a detailed reply. When I reviewed the poster’s account, I understood why. Influencer outreach may possibly be the most powerful outreach tactic that PR practitioners or marketers are laziest about.