Social Media Strategery

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Everyone’s on Facebook, Why Aren’t They on the Intranet Too?

Social Media Strategery

There are always those early adopters (think Twitter users in 2007 , Facebook users in 2004 ), but generally large-scale adoption of new communications tools takes years, often decades (think radio and television) – until now. Leadership doesn’t lead by example and engage users via the platform. These platforms often fail because: 1.

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How a New Communications Graduate Can Stand Out

Social Media Strategery

Specific, detailed examples - One of my pet peeves is when I read resumes that read like job descriptions. An active, professional online presence – Link to your blog, your Facebook page, your Twitter profile, your Tumblr, your LinkedIn profile – anything that will give me more information than what’s on your resume.

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Here's Your Chance to Shine: Government 2.0 Expo and Showcase.

Social Media Strategery

Are you tired of toiling in obscurity while you see the same stories about Intellipedia , the TSA blog, and GovLoop getting all the glamour and accolades ( note: I think these are fantastic projects and don’t mean to diminish their value – just that they’re typically the most popular examples )? Events on Facebook Gov 2.0

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The Two Things You Need to be Successful When Using Social Media

Social Media Strategery

No, I’m not going to tell you that you have to create a Facebook fan page or that you just totally have to use WordPress for your blog. For example, are you confident and self-aware enough to handle these situations?

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So You Just Graduated and You Want a Job

Social Media Strategery

One way in which I do this is through the strategic use of social media tools like blogs, Facebook, Twitter, etc. Using Facebook to organize your local PRSSA chapter is very different from using Facebook to invite your friends to a kegger. Employers want to see things that you’ve written and how you use these sites.

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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

For example -. Will he share it with his 100K Twitter followers and Facebook fans? If the traditional practitioner wants to remain relevant in this multi-channel environment, he or she is going to have to stop looking at only media hits and impressions, and start thinking through the entire customer journey across all channels.

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Reviewing the Year in Social Media Strategery

Social Media Strategery

This post represented another example of people applying old rules to new media. Six Villains of Gov 2.0 - One of the most light-hearted posts that I’ve done – this one generated a lot of interest not just because it was fun, but because I think many of us recognized and dealt with these villains before.

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