Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. This also allows you to make more informed decisions regarding future content strategies.

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Template Templates Social Media Tips 136

agora pulse

DECEMBER 6, 2018

Most brands try to get their customers to create UGC, but then fail to actually do much of anything with it. This is a massive lost opportunity, so in this post, we’re going to go over 6 ways you can showcase UGC on social media. Share UGC In Stories. Create Story Highlights Featuring UGC.

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Buffer Social

NOVEMBER 13, 2023

  The fact that this is the only time make-up lovers can nab their favorite products at a discounted rate makes the sale a newsworthy event in and of itself. Amazon is the most obvious example of this with their invite-only sales , where customers effectively have to opt in for specific products on big sale events like Prime Day.

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Examples Campaign Discount Marketing 92

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

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Keyhole.co

SEPTEMBER 13, 2023

You need a solid TikTok hashtag strategy to detect the right ones. Leverage third-party tools and platforms Searching for suitable hashtags manually can be time-consuming if you plan to scale your TikTok strategy. To save time and identify the best hashtag for TikTok, invest in a reliable social media management tool.

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agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. Can you help?

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agora pulse

MARCH 12, 2020

Adding Stories to your content marketing strategy means boosting your content production. Related post: Instagram 101: What Every Smart Social Media Manager Needs to Know. Consider: Special events. User-generated content (UGC). Why You Want to Storyboard Your Stories . Product launches. Promotions.

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Keyhole.co

OCTOBER 20, 2023

Consider investing in a social media management tool that offers posting and scheduling. Getting featured in media or news Up your PR game and try to get featured in media or news. It doesn’t have to be a big media house — it simply should be legit. If your request is denied, work on optimizing your profile.

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agora pulse

JULY 28, 2020

It doesn’t matter if you work for an established brand, want to build your company’s social media presence from the ground up, or work for a social media marketing agency. No matter where you work as a social media manager , you must make sure that the content you publish speaks to your audience.

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agora pulse

DECEMBER 26, 2019

Hashtag the event you are attending/posting from or create a hashtag for an event you have created and are promoting. Implementing an Instagram Hashtag strategy with the proper do’s and don’ts can build your visibility and business exponentially. Get started on saving time and energy on your social media management!

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Hashtag Tips Instagram Trends 91

Keyhole.co

SEPTEMBER 12, 2023

If used properly, the right hashtags: Make it easy for interested viewers to discover your content Boost visibility and views on TikTok Heighten the chances of going viral Regularly monitor “ Discover ” or “ For You ” sections on TikTok to identify trending hashtags related to current events, challenges, popular songs, and other viral content.

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Buffer Social

JULY 6, 2017

Small business owners and solo social media managers usually don’t have the time to create or find enough high-quality content to post five times a day on Facebook or tweet 10 times a day on Twitter. Mistake 2: Being on all social media platforms. UGC grew our Instagram account by 500% within six months.

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Sprout Social

FEBRUARY 15, 2022

Who comes up when you search “social media consultant Houston” or “hospitality social media consultant?” Do you have the skills needed to be a social media manager working solo? Oftentimes, the role overlaps with SEO, content creation and social media strategy. Niche or general?

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Consultant Social Media How To Insurance 104

agora pulse

JUNE 29, 2020

In this post, we’re going to take a close look at several social media strategies universities can use to increase student engagement. Regularly promote campus events. Include links in your social media posts about where students can learn more or set up appointments. Regularly promote campus events.

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Social Media Engagement How To Groups 104

Pixlee

SEPTEMBER 9, 2019

Brands have been jumping in on relevant events for years, but it’s easier now more than ever for them to jump in on other trends that may not be completely relevant to their organization’s offering. Trendjacking is the practice of jumping in on trending topics, hashtags, events, or memes. Jumping in on the Trendjacking Train.

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Sprout Social

JANUARY 27, 2017

More and more brands are incorporating company culture into their social strategies. However, it can be challenging for social media marketers to document multiple team perspectives to provide a wholistic story. Ensure Consistent Employee UGC. Humanize Your Brand. SproutChat.

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Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here. Event planning.

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Later

MARCH 13, 2019

Looking to optimize your Instagram Stories strategy this year? Grouping your Instagram Stories Highlights together into various categories, events, or topics makes it super-easy for audiences to find the stories that are of most interest to them. Instagram Stories Highlights Uses #5: Highlight Seasonal Events and Holidays.

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Instagram How To Curation Fashion 75

Hootsuite

JUNE 29, 2023

(And if you don’t have social media accounts for your business set up yet… what the heck are you waiting for? 10 top brand reputation management strategies 1. Develop your brand aesthetics and voice, follow best practices for social media, and make sure to be on your best behavior as you grow that audience.

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Reputation Strategy Brands HootSuite 109

agora pulse

MARCH 10, 2020

This Instagram 101 guide can help newbie social media managers and experienced ones just needing a quick refresh. Instagram is one of the most popular social media sites for brands and users alike. Instagram Content Strategy. How to create a strong Instagram content strategy . Sharing UGC .

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Social Media Management Instagram Social Media Hashtag 159

Sprout Social

OCTOBER 29, 2019

According to this year’s Sprout Social Index , 59% of marketers say they don’t have enough time in the day to build out their social strategies. I knew I needed to find a better method for managing my time , so I found time blocking. Otherwise, you’re either going to get a flood of “can you post about this?” The solution?

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Social Media Strategies Summit

DECEMBER 1, 2022

Deanna Stevens Ulrich , Social Media/Community Manager at Kent State University. Laurie Roberts , Social Media Manager at Johnson & Wales University. This strategy ensures they’re not locked into a specific piece of content, say, about the mechanical engineering program.

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Sprout Social

NOVEMBER 1, 2016

With a focused approach, travel brands can leverage word-of-mouth marketing to increase exposure and build stronger relationships with first-time and repeat customers on social media. Travel Social Media Basics: Do Your Research. Social media isn’t a standalone tactic. Taking Off: Develop a Content Strategy.

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Hootsuite

APRIL 6, 2023

Why social media is different for banks and credit unions Banking is a heavily regulated industry. Your banking social media strategy is going to need a different touch from, say, a TikTok teen posting their mall haul. Most importantly, your content and strategy must meet federal regulations.

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Banking Social Media Tips HootSuite 106

Buffer Social

AUGUST 8, 2017

Thankfully, there are a bunch of awesome social media management tools available to help. With so many great social media management tools out there, we thought it could be great to showcase some of the top ones to help you pick what’s best for your business. Social networks supported. Unique value.

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Social Media Management Social Media Tools Price 111

Sprout Social

FEBRUARY 22, 2024

In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. If you use Sprout, you can find the best influencers for your campaign with Tagger’s social intelligence engine, Signals. What is an influencer analytics tool?

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ROI Analytics Influencer Campaign 99

Sprout Social

JANUARY 5, 2021

Social marketers are natural trendspotters. This is especially true considering how much time we spend analyzing data, talking to customers and adapting our strategies. Trendspotting on social media equal parts important and challenging given how fickle social algorithms are in creating a constantly changing social landscape.

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agora pulse

FEBRUARY 2, 2021

Bonus Materials: FREE Instagram Strategy Guide. Need to have a picture-perfect Instagram strategy? Check out these tips for how you can make the absolute most out of the popular social media channel. . When Instagram first launched in 2010, I was a social media manager for a finance brand.

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Sprout Social

OCTOBER 19, 2016

User-generated content (UGC): You’ll have a much better chance of going viral if entrants are creating original content as a part of the contest. Here are a few of the most common goals for social media contests: Increase Social Following. Increase Social Engagement. Photo Contests. million impressions.

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Social Media How To Directory UGC 40

Social Media Strategies Summit

JANUARY 26, 2023

A great example is “ Become a Social Media Manager – With Rachel Pedersen. You’re a social media manager. You’re just becoming a social media manager. Facebook currently offers seven post formats: Events: Allow group members to schedule online or in-person events.

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Groups Groups Communities Engagement 237

Keyhole.co

AUGUST 30, 2023

You can align multiple posts with marketing campaigns, product launches, or events. However, it’s immensely difficult to find the right hashtags manually for each post while scaling and diversifying your content strategy. For that, assessing your posting strategy is a must.

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Sprout Social

MARCH 22, 2021

That’s why we were thrilled when Drift’s Social Media Manager, Pat Timmons , agreed to share some insider insights with us so we could deliver strategic advice straight from the source. If your brand is looking to step up your social game, take notes (especially if you’re a B2B technology company). — Drift ??

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Film Team B2B Newsletter 114

Oktopost

AUGUST 10, 2023

Some are more effective than others – and some really need to be executed as part of a more comprehensive marketing strategy in order to bear fruit. Social media marketing, however, carries a huge amount of weight on its own. Social media is a big world, but you can capture attention with the right lead-generation strategy.

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Social Media UGC B2B Sentiment 62

Later

OCTOBER 16, 2020

Before you start reaching out to speakers or creating social media ads, you need to establish your conference’s visual identity and format. . Strategy sessions are integral to the success of your virtual conference and will set the foundation for your team to build upon. Make their event more diverse ? ClickMeeting.

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Hootsuite

JUNE 21, 2023

Are you an aspiring social media manager or creator looking to showcase your work? Whatever the case, creating a stand-out social media portfolio is a must—it’s your ticket to success, recognition, and networking. This helps demonstrate your ability to dream up creative strategies and ideas for your clients. #1

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Hootsuite

JULY 24, 2019

The call-to-action button uses low-commitment text (“View Event”) to encourage clicks. The ad points to a Facebook Event, so it does triple-duty: (1) Those interested in the event itself can RSVP. (2) 3) Since LEGO’s Facebook Page is linked as the host of the event, the event page can also bring in new Facebook followers.

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Examples Campaign Facebook UGC 112

agora pulse

MARCH 24, 2020

New to the world of social media? This glossary can help you better understand all the different social media terms. Or maybe you’re a seasoned social media manager … but you still come across new words now and then in your workday. In social media, an algorithm varies by platform.

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Social Media Social Media Management Meme Hashtag 94