Hootsuite

JUNE 6, 2024

Social monitoring requires using specialized tools to gather qualitative and quantitative data. For example, as the Social Media Manager for the Vancouver Canucks, I used Hootsuite Streams daily. As a social media manager, you should get to know your niche’s main thought leaders and influencers.

HootSuite 70

HootSuite Sentiment How To Hashtag 70

SocMed Sean

DECEMBER 18, 2018

Today’s guest post comes from Hazel Fogg, creative social media manager and editor at Academic Brits. Just recently she started to create her first social media course. Thanks to Hazel for sharing her thoughts on the use of humor in social media.

Social Media 220

Social Media Meme Advertising Strategy 220

Sprout Social

MARCH 12, 2020

While it’s tempting for businesses to simply “follow the money,” not everything you do on social media translates directly into dollars and cents. Social ROI often comes down to the data you collect and how you use it. Before moving on, it’s a good idea to do a gut-check and dig into the social data you already have.

Data 95

Data Skills Meme Social Media Management 95

Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business.

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B2B Facebook How To Campaign 118

Pixlee

SEPTEMBER 9, 2019

Brands have been jumping in on relevant events for years, but it’s easier now more than ever for them to jump in on other trends that may not be completely relevant to their organization’s offering. Trendjacking is the practice of jumping in on trending topics, hashtags, events, or memes. Jumping in on the Trendjacking Train.

Brands 55

Brands Meme Trends UGC 55

Visually SM

JULY 6, 2020

Here, you’ll learn: Why social media is relevant for your business How to produce content for the main social media channels of today What metrics to keep track of in your social media strategies. Why social media is relevant for your business.

Social Media 130

Social Media Content How To Marketing 130

Sprout Social

NOVEMBER 28, 2022

When I was a social media manager at Shedd Aquarium , nothing said “go viral” like a cute otter or penguin. Share a trending meme. Where would social media be without memes ? Sharing trending memes or your spin on them is always a topical, fun way to rack up engagement. Include pets.

Instagram 121

Instagram Engagement Brands Avatar 121

Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. But it’s not enough to just tweet out events happening at your school. Bonus : We surveyed 530 of your peers to learn how social media strategies have changed in higher education over the past two years.

Education 111

Education Social Media Tips Policies 111

Buffer Social

MARCH 5, 2021

But how exactly can you create this remarkable customer experience on social media? One marketer that has mastered the art of social media to drive a better customer experience is Bryanna Evans. How do you learn from your community to help guide your marketing and product development strategy?

Company 89

Company Social Media Instagram Social Media Management 89

Sprout Social

OCTOBER 25, 2021

It’s easy to assume that flashy brand campaigns, celebrity musings and of-the-moment memes wear the crown on social media. There is no dedicated social media manager behind Orkney’s online presence—existing library and archival staff have shaped the strategy since day one, which contributes to its charm.

Library 118

Library Team Social Media Feed 118

Hootsuite

JANUARY 11, 2023

Sometimes, when you use a specific search term like “TikTok Events,” you will only get direct matches. So when you search “TikTok Events” on Vimeo, you will wind up with templates on many different event themes, like “Discussion Panel,” “Bible Study,” or “DJ Set Times.”. Source: Vimeo. Cost : Free! Source: Kapwing.

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Template Templates Vimeo Cost 104

Twenty4 Social

OCTOBER 12, 2020

If you’re aiming for a global audience, then posting at 6 pm AEST might just be the smarter strategy. A MEME FROM YOUR INDUSTRY. TALK ABOUT THIS MONTHS EVENTS EG. Research suggests that posting some time between 10 am and 3 pm on a weekday will net you the best results. BUT this doesn’t account for global time differences.

Instagram 52

Instagram Tips Influencer Curation 52

Sprout Social

MAY 26, 2020

Being even more Facebook literate might include knowing how to schedule or boost posts, attract followers, create events and/or work with influencers. Especially in the era of COVID-19, vetting information is critical for a strong social strategy. Err on the side of not endangering your followers.

Marketing 138

Marketing Class Skills Trends 138

Sprout Social

OCTOBER 31, 2022

Is there anything better than when a new social media meme takes over the web? If you work in social media, staying up to date on trending meme formats is all in a day’s work. Maybe that’s why social media managers make such good memes. What are social media memes ?

Meme 119

Meme Social Media Social Media Management Trends 119

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. Can you help?

Social Media 132

Social Media UGC Adwords Influencer 132

Hootsuite

NOVEMBER 28, 2019

Holidays, trends, and special events. This could be a holiday, a topic making headlines, or the latest meme! Performances and live events. Facebook Live is a perfect platform for streaming live events such as: Conferences. This is great if you want your followers to join you at another event later on. Get Started.

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Video Facebook Notification API 145

Later

JANUARY 27, 2021

The link in your Instagram bio is valuable real estate as you can use it to drive traffic to your website, product shopping pages, blog posts, events, and more. . In fact, storytelling is at the core of their strategy, and allows them to connect with their audience. “We Ready to level-up your e-commerce strategy? 4: Patagonia.

Feed 56

Feed Feedly Instagram How To 56

agora pulse

AUGUST 2, 2016

Photos of corporate events, expos or conferences. Share this to save a puppy” style memes. Feature staff interviews, team events and professional open day photos in addition to your text updates. LinkedIn groups are a great place to network with industry peers, suggest new ideas and arrange events. LinkedIn Articles.

LinkedIn 60

LinkedIn Conference Groups Groups 60

Sprout Social

AUGUST 1, 2019

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. As someone who loves a challenge, that variety is one of the things that first drew me to working in social. Level up your social media skills with the right social tools.

Social Media Management 111

Social Media Management Skills Social Media Analysis 111

Buffer Social

JULY 28, 2016

Sometimes, when talking to different people about social media jobs, it can feel a little like the “What People Think I Do/What I Really Do” meme: These general guidelines can help. 3 Guidelines for Talking to Anyone About Social Media. The campaign that brought in 100 new attendees for a company event.

Social Media 76

Social Media Marketing Team Guidelines 76

Sprout Social

JANUARY 5, 2021

Social marketers are natural trendspotters. This is especially true considering how much time we spend analyzing data, talking to customers and adapting our strategies. Trendspotting on social media equal parts important and challenging given how fickle social algorithms are in creating a constantly changing social landscape.

Strategy 127

Strategy Content How To Trends 127

Hootsuite

APRIL 6, 2023

Why social media is different for banks and credit unions Banking is a heavily regulated industry. Your banking social media strategy is going to need a different touch from, say, a TikTok teen posting their mall haul. Most importantly, your content and strategy must meet federal regulations.

Banking 106

Banking Social Media Tips HootSuite 106

agora pulse

MARCH 24, 2020

New to the world of social media? This glossary can help you better understand all the different social media terms. Or maybe you’re a seasoned social media manager … but you still come across new words now and then in your workday. In social media, an algorithm varies by platform.

Social Media 94

Social Media Social Media Management Meme Hashtag 94

Hootsuite

JANUARY 13, 2020

We’ve rounded up some of the best star-powered moves on the platform that brands can add to their Instagram strategies. They know how to use a meme. Memes will never not be popular on the Internet. At their best, memes are funny, shareable, topical, and tend to have broad appeal. View this post on Instagram.

Instagram 136

Instagram Brands Meme Exercises 136

Hootsuite

OCTOBER 30, 2023

A social media calendar tool eases the pain by centralizing your social content schedule, so you can plan, tweak, and share your social media posting strategy all in one place. In short, social media calendar tools are a must for busy social media managers who need to execute a multi-platform strategy. #1

Organization 101

Organization Social Media Tools HootSuite 101

Sprout Social

FEBRUARY 28, 2022

The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. These periods of high engagement are typically brought on by a real-time event or the onset of a new trend. An inciting event can take even the most common topic and push it into the limelight.

Brands 109

Brands Meme How To Advertising 109

Hootsuite

AUGUST 6, 2021

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. 4 things you can do to better support your social team.

HootSuite 130

HootSuite Marketing Social Media Management Skills 130

Sprout Social

AUGUST 24, 2021

More often than not, the feeling of nostalgia clings to positive memories, so when a brand, event or product is a part of that memory, they’re at an advantage. This isn’t an isolated event. Social media is a melting pot of nostalgia where you can reminisce and feel connected to a larger community of people with shared interests.

Marketing 126

Marketing Sports Meme Trends 126

Sprout Social

MAY 19, 2023

With so many brands competing for users’ attention, managing and growing a LinkedIn account takes enormous time, dedication, and effort. If your content marketing strategy includes posting on LinkedIn, you may be wondering how to handle this task effectively. This has to be done manually.

LinkedIn 88

LinkedIn How To Collaboration Analytics 88

Hootsuite

FEBRUARY 20, 2024

In the above post, words from happy customers appear like text messages (meaning, yeah, the social media manager was probably texting themselves for content… you gotta do what you gotta do). This event post, for example, contains a lot of information: the when, where and what to bring all need to be clear to the viewer.

Template 108

Template Templates Social Media Diagrams 108

agora pulse

AUGUST 18, 2020

Never fear—here’s what you need to put together a social media calendar that helps you get the job done. There are two things guaranteed to cause social media managers to sigh: setting social media KPIs and creating a social media calendar. Know Your Sector Events.

Social Media 210

Social Media How To Hashtag Curation 210

Hootsuite

APRIL 28, 2020

As with every aspect of your social strategy, it’s essential to have a goal in mind. Every brand should keep track of upcoming events and holidays , especially those with particular relevance to their products and brand story. Cover current events. After all, current events are their brand. Measure impact.

Video 145

Video Engagement Hashtag Influencer 145

Hootsuite

JULY 14, 2021

Whether it’s sharing some behind-the-scenes content, presenting some honest and vulnerable emotions, standing up for your values or sharing a funny meme that acknowledges relatable experience, audiences are hungry for authenticity. Why do you [like this event or brand]? Do you agree with [a notable statement, event, person, etc.]?

Engagement 145

Engagement Facebook HootSuite Groups 145

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. This gave us multiple perspectives on the social trends that matter most in the year ahead. Top 5 social media trends for 2020. Lead from the top.

Trends 145

Trends Social Media CPA Sports 145

Hootsuite

MARCH 26, 2020

Find out how leading government agencies are using social media, our top five recommended areas of opportunity, and more. Key benefits of social media in government. Social media isn’t just a good way to share memes and keep up with what’s trending. View this post on Instagram. Stay secure.

Social Media 143

Social Media HootSuite Education Social Media Management 143

Oktopost

JUNE 13, 2023

With the right strategy – one that leverages all the different aspects of social media marketing, from community management to lead gen – brands can amplify reach far beyond their original digital footprint, see more conversions, a higher share of voice, and a strengthened status within their industry.

Social Media 76

Social Media Engagement Platform B2B 76

Hootsuite

APRIL 15, 2020

Are you part of a remote social media management team? In this post, we’ll offer our best tips and tools for social media collaboration. To increase your social media team’s productivity through efficient team work. To get the ball rolling, you can survey your social media management team.

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Collaboration Team Social Media Tools 136