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HubSpot vs. Marketo: Which is Better?

Oktopost

Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? HubSpot vs. Marketo: Which Capabilities Should You Expect? Project management.

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6 integrations to get more from your social media management platform

Sprout Social

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Sprout integrations: Zendesk, HubSpot, Salesforce, Microsoft Dynamics 365.

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Upcoming social media events in DC

SocialFish

Not one, but two events that I’d love to attend are just around the corner– The Social Graph Clinic DC , and What’s Next DC. The Social Graph Clinic DC. This event has an executive feel to it. Check out the event website , which I love, and the complete schedule PDF. What’s Next DC.

Eventful 184
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How to Find Your Audience on Social Media

Social Media Strategies Summit

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” For instance, imagine you’re the social media manager at an organic kombucha brand that predominantly sells to Gen Z and Millennial customers in New York.

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Top 10 Demand Generation Tools for 2024

Oktopost

For example, Oktopost’s social media management platform integrates with various CRM tools so you can follow your prospects’ journey from the moment they interact with your brand online. 2) Oktopost Oktopost is built specifically for B2B marketing teams, enabling you to streamline social media management with one platform.

Tools 62
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The Essential Marketers Guide to B2B Demand Generation

Oktopost

Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools. For example, a key driver of success for Amazon’s advertising strategy is its Amazon Prime Day online activities and in-person events, which are heavily promoted on social channels.

B2B 62
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How to use Google Analytics for stronger social media reporting

Sprout Social

Together, these efforts prove your social media return on investment (ROI) and show the impact on business growth. Social media managers need to highlight the impact of both top-of-funnel and mid-bottom funnel metrics in their reporting so executives and stakeholders see the real value social adds to the overall revenue pipeline.

Analytics 138