Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 105

Brands Sentiment How To Analysis 105

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Keyhole.co

OCTOBER 13, 2023

Promoting the company’s brand Studies have shown that approximately 62% of candidates research each company’s reputation through social media before applying for a job. When choosing a new job, the reputation of a company is often crucial for candidates. To find the right candidates, look for and use relevant hashtags.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Awario includes dedicated features for influencer marketing and reputation management, and its users have lots of positive things to say about how it facilitates market research and customer engagement. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

SEPTEMBER 14, 2023

They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. According to The 2023 State of Social Media report , 66% of business leaders say increasing brand reputation and loyalty is a top priority. Make sourcing this content even easier by creating a branded hashtag. Figo’s #yesfigopets.

Strategy 115

Strategy Brands Content UGC 115

Sprout Social

MARCH 7, 2022

The stronger your brand health is, the more forgiving your audience is likely to be in the event of an issue. Routine brand health evaluations can help you better understand how an unforeseen event might impact your reputation. Most notably, ongoing sentiment tracking. Take Slack , for example.

Survey 87

Survey Brands Sentiment Template 87

Sprout Social

FEBRUARY 20, 2020

Reputation management. Event monitoring. Improve sentiment around customer service. Topic queries are the bread and butter of listening, and creating strong ones depends on the platforms, hashtags, keywords and phrases you include or exclude. Did the same sentiment come up often? Lead generation. Product research.

Strategy 116

Strategy Sentiment Social Media Management Analysis 116

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. And if you have no reputation? Are you snobby?

Reputation 107

Reputation Strategy Brands HootSuite 107

Hootsuite

JANUARY 13, 2022

Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. Remember when Fyre Festival was marketed as an “ immersive music festival over two transformative weekends,” but the event was actually rain-soaked tents in a field with no electricity or food? Acts as a trust signal.

UGC 145

UGC Content HootSuite Authentication 145

Almost Savvy

OCTOBER 4, 2012

It’s often what happens next that can make, break or save a brand’s reputation. As is the norm these days during large events, people were sharing their thoughts and observations during the Presidential Debate which took place in Denver, Colorado last night. One well-known, household brand had a bad thing happen.

Social Media 243

Social Media Brands Reputation Authentication 243

Hootsuite

JUNE 28, 2023

Understanding your audience’s generational differences goes a long way toward finding out where they spend time, both online and offline, and how to reach them on their favorite dark social channels, such as in-person events or private groups. Dark social provides valuable information Dark social is all about connection.

HootSuite 120

HootSuite URL Analytics Forums 120

Almost Savvy

OCTOBER 4, 2012

It’s often what happens next that can make, break or save a brand’s reputation. As is the norm these days during large events, people were sharing their thoughts and observations during the Presidential Debate which took place in Denver, Colorado last night. One well-known, household brand had a bad thing happen last night.

Social Media 190

Social Media Brands Reputation Authentication 190

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work? Why is a Sentiment Analysis important?

Sentiment 109

Sentiment Analysis Social Media How To 109

Razor Social

MARCH 30, 2016

Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). You could be running an event and you want to track real-time mentions so you can respond to and track them. Sentiment Analysis. Reputation Management. Keyword/Topic Monitoring.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Almost Savvy

OCTOBER 4, 2012

It’s often what happens next that can make, break or save a brand’s reputation. As is the norm these days during large events, people were sharing their thoughts and observations during the Presidential Debate which took place in Denver, Colorado last night. One well-known, household brand had a bad thing happen last night.

Social Media 163

Social Media Brands Reputation Authentication 163

Sprout Social

DECEMBER 5, 2022

Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events and capture moments. Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers.

Social Media 138

Social Media Crowdsourcing Privacy Comparison 138

Keyhole.co

OCTOBER 7, 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. Jump Links What is a sentiment analysis tool?

Sentiment 59

Sentiment Analysis Tools Price 59

agora pulse

SEPTEMBER 21, 2019

One of the most viral photos from the event is one of a cheese sandwich that was served to party-goers instead of the celebrity chef-made food that was promised. Customers are the backbone of any business, and their unhappiness can cost you your reputation as well as money. However, the whole festival turned out to be a disaster.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

One of the most viral photos from the event is one of a cheese sandwich that was served to party-goers instead of the celebrity chef-made food that was promised. Customers are the backbone of any business, and their unhappiness can cost you your reputation as well as money. However, the whole festival turned out to be a disaster.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Sprout Social

MARCH 17, 2020

They can provide you with a comprehensive view of the broader conversation around keywords, hashtags, brands, industries and multimedia content to analyze sentiment and uncover trends on Facebook, Twitter, Instagram, Reddit, YouTube, Tumblr and the Web. We are here to help.

Features 93

Features Brands Library Team 93

Keyhole.co

DECEMBER 1, 2020

Top Hashtag Analytics Tools for 2021 – Updated in December 2020. Hashtag tracking can make this process much easier, effective and it allows you to report your performance accurately – it’s basically a marketer’s dream. Well, this process is made extremely easy with the hashtag analytics right tools.

Hashtag 106

Hashtag Analytics Tools Price 106

Keyhole.co

OCTOBER 21, 2023

Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand. Management of brand reputation Your brand’s most valuable asset is its reputation. Brand custodians: Protect your brand’s reputation and foster enduring brand loyalty.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Sprout Social

FEBRUARY 7, 2024

It’s also for tracking trends relevant to your business, such as popular hashtags, hot topics and new technologies like AI. Understand customer sentiment Sentiment analysis —a core feature of competitive intelligence—gives you insight into how customers think and feel about certain brands and topics. And there’s more.

Tools 87

Tools Sentiment Marketing Reputation 87

Hootsuite

JUNE 14, 2023

Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. In this article, we’ll explore how banks can use social media monitoring tools to protect their reputation, connect with their audience, and elevate their social strategy.

Banking 81

Banking Social Media HootSuite Sentiment 81

Hootsuite

JANUARY 24, 2022

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Twitter analytics tool that allows you to find, filter and sort tweets or followers by categories like location, sentiment, or engagement. Is it to see how far your Tweets are reaching or to conveniently insert photos into your tweets?

Directory 145

Directory Tools HootSuite Twitter 145

Keyhole.co

OCTOBER 31, 2023

Of all the social media platforms, Twitter is the fastest and simplest platform for sharing your opinions and keeping updated with news and current events. You can run sentiment analysis on the gathered data to go deep into past audience responses. It lets you revise your earlier campaigns and identify areas of improvement.

Data 52

Data Twitter How To Reputation 52

Webbiquity SMM

JANUARY 2, 2013

One-third of CEOs fail to consider their compananies’ social media reputation when making business decisions. ( number of followers and fans) and social media-driven website traffic, but only about half measure share of voice and sentiment. WordPress Hosting SEO ). The Backup List ). 12 WPO, Inbound and Content Marketing Stats.

Social Media 249

Social Media B2B Marketing SEO 249

Hootsuite

MARCH 2, 2023

But it also comes with the risk of associating a brand with content that can harm its reputation. In this article, we’ll share strategies and best practices that marketers can use to safeguard their brand’s reputation on social media. Social media does a great job of building brands and connecting businesses with their customers.

Social Media 98

Social Media Brands HootSuite Policies 98

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. For a limited period of time, Coors Light promised a six-pack to anyone who tweeted at them using the campaign hashtag. Tell us who could use a 6 pack and why.

Campaign 145

Campaign Social Media Travel Hashtag 145

Keyhole.co

JANUARY 5, 2023

Sentiment analysis Advanced shareable dashboard “Intelligent notifications” for specific hashtags and keywords based on triggers, time, or sentiments. The hashtag tracker is particularly useful, and the insights have proven to be of great use for our campaign.”. Tasmy G, Online Communications Officer. Social Status.

Analysis 52

Analysis Instagram Tools Sentiment 52

Sprout Social

SEPTEMBER 22, 2022

A proactive marketing strategy can improve your customer relationships, brand reputation and your standing amongst key competitors. This feature helps social media professionals track conversations that use specific terms, hashtags or social handles. At the end of the day, it’s more random than not.

Strategy 100

Strategy Brands How To Marketing 100

Sprout Social

JULY 6, 2023

From building brand reputation to understanding customers and improving competitive positioning, social data is the missing piece you need to solve your leadership team’s most pressing challenges. But raw data points without context don’t tell the full story. To ask the right questions, the social team needs a seat at the table.

Data 128

Data Social Media Metrics Analytics 128

Keyhole.co

NOVEMBER 4, 2020

Did you miss our previous article on the best Sentiment Analysis Tools? And if you ever want to know the demographics of your hashtag users or account interactors or followers, Keyhole shows you those as well — including the percentage of positive and negative sentiments of your followers. Updated – November 2020.

Analytics 105

Analytics Social Media Tools Price 105

Sprout Social

MARCH 31, 2020

In short, a crisis represents any social media activity that potentially hurts your brand’s reputation or ability to do business. Hudgens has since walked back her comments and “apologized,” although damage to her reputation has certainly been done based on the replies. Real-world crises, global events and tragedies.

Social Media 132

Social Media Sentiment Examples Issues 132

Keyhole.co

MAY 4, 2023

It can help with reputation management, brand health, customer service, SEO, and market research. The more you know about your competitors’ positioning, reputation, upcoming launches, and so on, the easier it will be to differentiate your brand, exploit gaps and adopt best practices. Price: Business plans start at $599 per month 4.

HootSuite 52

HootSuite Price Sentiment Reputation 52

agora pulse

JANUARY 25, 2021

Organizing events to build community and boost brand awareness. Mayors, town criers, and community leaders were tasked with managing community issues, complaints, and events. To safeguard online reputation. Your reputation is what people say about you when you’re not there. Responding to fan and non-fan comments online.

Communities 112

Communities Forums Disqus Social Media Management 112

Hootsuite

APRIL 2, 2020

Key benefits : Analyze brand sentiment and customer demographics in real time. It analyzes your earned social mentions so you can measure social sentiment. Trends: A report on the conversations and accounts influencing a specific topic or hashtag, including mentions per hour or minute. Brand sentiment. Author lists.

Analytics 145

Analytics Social Media Tools HootSuite 145