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The Value of Facebook Pixel Events

Jon Loomer

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Why do you need to use pixel events? SIGN UP HERE. ]. All are great!

Eventful 167
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Facebook Marketing Guide With Winning Strategies For 2024

Keyhole.co

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform. Out of those 8.1

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Enforcement of iOS 14 Changes for Facebook Advertisers Begins

Jon Loomer

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. Let’s run through what you need to know… Optimization for Eight Events Only. If you want to create a conversions campaign, you can only optimize for one of your eight configured events. Delayed Access to New Configured Events.

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9 YouTube trends for your content strategy in 2022

Sprout Social

More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. So what’s hot on YouTube in 2022?

YouTube 139
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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

This allows you to take advantage of the ease of creating a boost post vs ad on Instagram, Facebook, or LinkedIn while also building specifically promotional content that might not be effective as an organic post. Find out how to boost a post on Facebook , Instagram , and LinkedIn. What’s a social ad?

LinkedIn 107
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Strategy Note: Facebook F8 2019

Ignite Social Media

This week, Facebook held its annual developers conference to announce the road map for their suite of products and platforms. The focus of the F8 announcements supported this statement and how Facebook is building a more privacy-focused social platform. You may have already noticed that your Facebook app looks different.

Strategy 127
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Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. What Can A Mobile Strategy Do For Me?

Mobile 180