Small Business Mavericks

APRIL 21, 2011

Marketing today is a far cry different than it was in 1950, or 1980, or even in 2000. Search engine optimization – First, build a website. Make sure it is optimized to receive search engine traffic. Start a blog – Search engines like consistent fresh content. Update your blog daily. Is this hard?

Small Business 161

Small Business Press Release Social Bookmarking How To 161

Small Business Mavericks

SEPTEMBER 25, 2012

I guess that’s a good reason to pursue building a search engine, but would it be any good? Privacy concerns aside, would a Facebook search engine change the landscape of search ? Privacy concerns aside, would a Facebook search engine change the landscape of search ? If Facebook had a search engine, would you use it?

Strategy 101

Strategy Content Facebook Engineering 101

Small Business Mavericks

NOVEMBER 15, 2012

Online reputation management is as much social as it is anything. That is, you can manage your online reputation using social media websites like Facebook and Twitter. Rich Gorman at Marketing Pilgrim offers three suggestions to help small business owners more effectively use social media for reputation management.

Reputation 101

Reputation Social Networking Engineering SEO 101

Small Business Mavericks

AUGUST 15, 2014

In fact, Search Engine Land has decided this update should be called “Pigeon” because it is affecting local searches and pigeons tend to stay local. To this end, local business owners will definitely want to ensure that they are doing their share of content marketing and social media engagement on G+.”

Engineering 93

Engineering SEO Journal System 93

Small Business Mavericks

AUGUST 9, 2013

What was not expected was other social media platforms like Facebook, Instagram, and Google+ picking up on hashtags. Jeremy Page shares his 5-minute-a-day Instagram marketing plan on Search Engine Journal. That’s four social networks that use hashtags. One of those is a network of websites.

Hashtag 101

Hashtag Journal Engineering Instagram 101

Small Business Mavericks

AUGUST 8, 2013

Whether you try to reach your intended audience through pay per click advertising, video marketing, or guest blogging , you’ll have to decide who your target audience consists of. Search engine optimization. Video marketing. Social networking. Demographics matter a lot in marketing. Facebook ads.

Adwords 101

Adwords Analytics Engineering Social Networking 101

Small Business Mavericks

JUNE 10, 2011

It’s really pretty simple, but I think it bears some discussion and how small business owners can use the site for improving their own search engine rankings. This code tells the search engines that Caroline Melberg is the author of the article linking to the author’s page. rel=&# author&# Defines Authorship.

Small Business 173

Small Business Guidelines Engineering Social Networking 173

Small Business Mavericks

FEBRUARY 27, 2014

Conducting research for your blog articles and other content marketing initiatives is one of the most important activities you can perform. Niche communities – Find those communities that service your niche and talk about the issues in those forums, social networks, etc. You don’t want that.

Small Business 98

Small Business Notification Forums Research 98

Small Business Mavericks

JUNE 3, 2013

E-mail marketing is still one of the most powerful ways to engage with customers. I mean, let them know where to find you on the social networks. Lead them to your Facebook page, Twitter account, and other social media outlets. E-mail Marketing for Small Business e-mail marketing social engagement Social Media'

Activities 101

Activities List Small Business Training 101

Small Business Mavericks

JUNE 28, 2012

They’ve add an Events tab to the social network Google+. Again, that doesn’t sound like much, but this is a popular feature on Facebook and the fact that Google+ is adding the feature means that they are serious about competing in the social arena. The first one may not seem much, but it could be over the long term.

Google 156

Google Blogosphere Compete Small Business 156

Small Business Mavericks

APRIL 20, 2011

According to an article on My Edmonds News website, small businesses stand to profit more from social media than big businesses or corporations. So what is meant by social media? If your business does business globally, then any of the large networks are worth your attention.

Social Media 156

Social Media Small Business Case Study Press Release 156

Small Business Mavericks

OCTOBER 15, 2012

You’ve likely heard of Facebook brand pages, but did you know there are 4 top social media websites that currently allow brands to build their very own brand page for marketing and lead generation purposes? Here are 4 popular social media websites where you can currently build brand pages. It’s true.

Foursquare 101

Foursquare Brands Engineering Google 101

Small Business Mavericks

MAY 11, 2011

If you have a limited marketing budget but you’re ready to start marketing yourself online right now, then this might be a worthwhile free option for you. Ditto if you are a local business person just getting started with your local online marketing. domain names don’t typically do well in the search engines.

Small Business 150

Small Business Domain Name Case Study Press Release 150

Small Business Mavericks

FEBRUARY 20, 2015

One of the questions asked on Search Engine Journal in the interview between Kelsey Jones and Pamela Lund, a well-known PPC marketing specialist, is which companies would do better with paid social campaigns rather than paid search. Target users within the network you want them to share in (eg.

Paid Search 70

Paid Search Campaign Journal Advertising 70

Small Business Mavericks

OCTOBER 30, 2011

For several years now the search engines have been obsessed with ranking web pages based on popularity. Number of social network connections and/or followers. Social networking information such as a number of posts relating to the source and/or a particular topic addressed by the source.

Microsoft 98

Microsoft SEO Social Networking Education 98

Small Business Mavericks

AUGUST 29, 2012

Others can kill your marketing. But DO make sure your posts are optimized for the search engines. Not socializing – Your blog is a social media tool. Write often and share what you post on your social networks. Some mistakes are easy to overcome. Keep your blog reader-focused.

Reputation 98

Reputation SEO Blogger Publishing 98

Small Business Mavericks

AUGUST 14, 2011

I don’t think many Internet marketers would question whether or not social signals are used in search. On the search results page, it will tell you which of your Google+ friends have shared an item on Google+ or on any social network they’re a member of. This is just the tip of the iceberg on social signals.

Engineering 87

Engineering Google Social Networking Questions 87

Small Business Mavericks

MARCH 26, 2011

The social network is now the most trafficked website online. Bing (or Windows Live), and smaller PPC search engines. But then Facebook became the popular social network and introduced its own PPC advertising model. As well it should. But there is another reason to fear Facebook too. The alternatives were Yahoo!,

Small Business 79

Small Business Advertising Facebook Case Study 79

Small Business Mavericks

NOVEMBER 8, 2012

Images are becoming more and more important in online marketing. From Pinterest to infographics, savvy online marketers are employing more images and using them quite effectively to present their messages to their target markets on their blogs and websites, in their social media circles , and wherever they build content.

Marketing 98

Marketing Engineering SEO Study 98