Engineering Examples Publishing Syndication 
Adam Sherk
MAY 14, 2013
When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. So what link building tactics are most effective for publishers? For publishers with multiple titles cross-network promotion is an excellent tactic.
Adam Sherk
JULY 9, 2009
In looking at syndicated content on Yahoo News, most of the syndicated articles do not include attribution links (each news source likely has to request or provide them), but among those that do exist there is a problem. The Yahoo attribution links do not point directly to the original article URLs.
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Adam Sherk
JUNE 30, 2009
However from an SEO perspective there is a downside, as syndication creates duplicate content issues. Search engines don’t want to show users multiple versions of the same content, so when an article has been syndicated it’s likely that one version will be given prominence – and that may or may not be the original.
Adam Sherk
NOVEMBER 20, 2014
We work with a lot of major publishers and nearly all of them have had at least a few titles get hit by Panda in recent years. Here’s an example of site that was hit by Panda 4.0 So I thought I’d share some of the most common causes of Panda problems for reputable publishers. and recovered with Panda 4.1:
Buffer Social
JANUARY 15, 2024
" Her favorite example of a B2B brand putting this mantra into practice is the payments infrastructure provider Paddle and their content marketing project Paddle Studios. "It’s always easier to state and emphasize a point with examples, and good content does exactly that," she says. Interview them.
Adam Sherk
APRIL 3, 2013
Sponsored content in various forms is growing in popularity as publishers seek additional sources of revenue. Done well it can be a good fit for both publishers and advertisers, and dare I say even add value for users. How do publishers ensure that sponsored content complies with Google’s guidelines?
Adam Sherk
AUGUST 14, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Great Example of a Multimedia News Article from ESPN.com by Adam Sherk on August 14, 2009 Recently I wrote about the importance of including meaningful content in videos embedded in press releases. So far Google seems to agree.
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