Jon Loomer
OCTOBER 14, 2021
Facebook advertisers need every method available to properly and thoroughly track the impact of their campaigns. One tool available is URL parameters. While the use of URL parameters shouldn’t replace your Ads Manager reporting, they can provide a backup related to the traffic sent to your website from an ad (or even organically from your page or some other source).
Social Media Today
OCTOBER 14, 2021
Shipping will enable Marketplace sellers to reach a wider audience, which could also help to fuel Facebook's broader eCommerce ambitions.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Ignite Social Media
OCTOBER 14, 2021
With over 230 million digital buyers in the U.S., incorporating social commerce trends and features into your social media marketing strategy is a no-brainer. Add to that, every social media network now has shoppable features that make social commerce transactions easier than ever. But with so many new features rolling out, which big-ticket items should your team prioritize?
Audiense
OCTOBER 13, 2021
I’ve been talking about ‘Audience-first SEO’ for some time now. Most recently I was given the opportunity to talk on the BrightonSEO main stage about how you can develop SEO personas using multiple data sources, with a focus on integrating audience intelligence data with traditional keyword data.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Jon Loomer
OCTOBER 13, 2021
Facebook’s ads optimization systems are powerful. They have a ridiculous amount of data they can use to make sure that the right people who are most likely to act will see your ad. But while powerful, there are some inherent problems. This doesn’t mean that Facebook ads optimization is bad. It means that there are some specific circumstances and settings you should watch out for, if not avoid.
Social Media Today
OCTOBER 9, 2021
The 'Facebook Files' expose has sparked a whole new debate around the use of engagement algorithms, and their impact on society.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Audiense
OCTOBER 13, 2021
Audiense has integrated with Semrush to improve the understanding of audience affinities by combining social and web signals.
Jon Loomer
OCTOBER 12, 2021
Facebook advertisers can use bid strategies to help control how Facebook spends your budget in the ad auction. When used properly, this can lead to more profitable ads. The primary bid strategies are as follows: Lowest Cost. Cost Cap. Bid Cap. Minimum ROAS. The problem, of course, is that most advertisers don’t understand when and how to use these bid strategies.
Social Media Today
OCTOBER 14, 2021
The platform has found it difficult to meet local regulatory requirements, and will now bow out of the region entirely.
Sprout Social
OCTOBER 11, 2021
Look, it isn’t essential to be funny on social media—but my goodness, it helps. Humour is a hugely powerful currency on social, but beyond likes and engagement, how does cracking a joke on social media actually impact your bottom line? Learn your audience’s sense of humor and love language and use them in your social posts. They will appreciate it ??.
Advertisement
A beginner's guide to social media automation tools and getting automation right.
Audiense
OCTOBER 14, 2021
Data Stories: Leaders at Work is a weekly podcast brought to you by Audiense. Hosted by Rahul Jerome, founder of insight-intelligence.com , the series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.
Forbes Social Media
OCTOBER 12, 2021
Sean “Jacksepticeye” McLoughlin's annual Thankmas holiday fundraiser will launch in early December, taking on homelessness and supporting innovative charity New Story. The campaign, backed by Tiltify and Real Good Touring, hopes to double the nearly $5 million Thankmas raised in 2020.
Social Media Today
OCTOBER 14, 2021
The expansion will help to boost interest in Spaces, and could see more popular broadcasters sharing more often.
Sprout Social
OCTOBER 14, 2021
When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. “When we first started, we were all stuffed in my one bedroom apartment,” says Waldman. “We were designing jeans on the floor, never having done anything remotely like this. When we sold out of those 3,000 pieces, we knew this was a real business and it had real potential.
Advertisement
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Audiense
OCTOBER 14, 2021
When it comes to your customers’ challenges, do you really know what they are struggling with?
Hootsuite
OCTOBER 12, 2021
TikTok recently hit 1 billion global monthly active users. And even though it’s not quite as big as Facebook or Instagram (yet), some demographics already choose it over most social networks out there. It’s no wonder that so many brands are trying to establish a presence on the platform — but not all of them are getting it right. So, before you set up an account and try to make sense of the platform’s many niche trends , read this guide to find out how to get on TikTok’s For You page.
Social Media Today
OCTOBER 9, 2021
Ensure you're across the latest Halloween trends with Google's updated 'Frightgeist' insights.
Amy Porterfield
OCTOBER 14, 2021
The books that built my business — library card not required. This episode is a celebration for bookworms and those who consider themselves “podcast people” alike. I wouldn’t say I’m a bookworm by any stretch of the imagination. (More of an audiobook and podcast girl, myself.) But I DO know that books have played a […]. The post #400: My Favorite Books & A 400th Episode Giveaway appeared first on Amy Porterfield | Online Marketing Expert.
Advertisement
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
The Realtime Report
OCTOBER 13, 2021
Top Tips for Building a. Responsive Customer Base. One of the most crucial aspects of a successful business is having a responsive customer base. Without the right customers, your enterprise can have no hope of surviving in the long term, regardless of how good your products are or how attentive your customer service is. Like any key area of business, building a responsive base of the right customers is not a fast process or an easy one.
Socially Sorted
OCTOBER 9, 2021
Need some creative, cool Instagram Story ideas? Maybe you're feeling a little stuck and lacking creativity for what to post? In this post we share 12 cool Instagram Story ideas to help you stand out and spark engagement on Instagram (plus quick and easy templates to get you started). BY DONNA MORITZ | PUBLISHED 10 […]. The post 12 Cool Instagram Story Ideas Plus Quick, Easy Templates appeared first on Socially Sorted.
Social Media Today
OCTOBER 13, 2021
The new rules will see Facebook crack down on sexualized commentary, while also protecting more public figures from harassment.
Forbes Social Media
OCTOBER 9, 2021
Amass a legion of fans and you’ll rake in the cash claim the handlers, the company representatives, and possibly your own family and friends, hinting at what can happen when the sponsorships finally arrive.
Advertisement
Learn the 10 worst social media marketing mistakes and how to avoid them.
Quintly
OCTOBER 15, 2021
While many are familiar with the term social media manager, not the same can be said about community manager. The two roles are often thought of as the same when, in fact, they are not. In this article, we’ve set out to clarify the social media manager vs. community manager debate and reveal the similarities and differences between these two roles.
Likeable
OCTOBER 12, 2021
Vistaprint was looking to promote their recent acquisition of global creative platform 99designs. To help drive new users to the 99designs website, they wanted to connect with small business owners and entrepreneurs with influence. We knew that users on the social audio platform Clubhouse ( here’s an explainer if you don’t know what Clubhouse is) were incredibly engaged and loyal, some even spending as many as 8 hours at a time on the app. .
Social Media Today
OCTOBER 11, 2021
Facebook's looking to continues its eCommerce push, with a range of new events, along with some new safety features for Marketplace.
Forbes Social Media
OCTOBER 12, 2021
Harris, who also chairs the National Space Council, was further criticized for appearing to lack in-depth knowledge on the subject of space exploration.
Advertisement
Discover just how easy it is to boost SEO with social media.
Socially Sorted
OCTOBER 15, 2021
Need some creative, cool Instagram Story ideas? Maybe you're feeling a little stuck and lacking creativity for what to post? In this post we share 12 cool Instagram Story ideas to help you stand out and spark engagement on Instagram (plus quick and easy templates to get you started). BY DONNA MORITZ | PUBLISHED 10 […]. The post 12 Cool Instagram Story Ideas Plus Quick, Easy Templates appeared first on Socially Sorted.
Pixlee
OCTOBER 14, 2021
Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? You’ve come to the right place. . The short-form video app sprung to life around 2017, but rose to massive popularity at the start of the pandemic in 2020. It currently has 689 million active users and this number is expected to surpass 1.2 billion in 2021.
Social Media Today
OCTOBER 11, 2021
Twitter's subscription offering, which provides additional tweet options, looks as though it's being prepared for the next stage.
Forbes Social Media
OCTOBER 14, 2021
This week actor Clint Eastwood and British rockers The Rolling Stones were each in the spotlight across social media – but not really for anything they did recently.
Digimind
OCTOBER 11, 2021
Responding to customers on social media can increase advocacy by 25% and decrease churn rate by 15%.
Expert insights. Personalized for you.
210 
Let's personalize your content