Social Media Strategies Summit
MAY 19, 2022
Whether you fill up your social media calendar months in advance or post content on the fly, you will need to have a steady source of content to post on social media. Consistent content is a challenge for many social media marketers. Alongside an increase in the number of businesses on social media, we see a massive increase in the quality of content by brands.
SocMed Sean
MAY 24, 2022
TikTok is hot. Since its 2017 launch, it has become one of the most popular social media apps mainly due to its ease of use. TikTok lets users quickly create, share, and watch 15-second videos shot on mobile devices. Best known for quirky little vids set to music and sound effects, its format gives everyone from amateurs to professional users wide creativity.
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The Social Media Hat
MAY 18, 2022
Season 01 Episode 03 of the Virtual Event Strategist Podcast. The post Virtual Event Strategy: Getting Started With Elephantine Events appeared first on The Social Media Hat.
Jon Loomer
MAY 3, 2022
After a mere 10-month test, Meta is shutting down Facebook Podcasts ( according to Bloomberg ). You will no longer be able to add your podcast starting this week and the feature will be entirely shut down starting June 3. I have a whole bunch of thoughts on this. Unfortunately, the test was so limited that most people (marketers and podcasters included) have no idea what this means.
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Ignite Social Media
MAY 17, 2022
It’s hard to believe that we’ve provided social media marketing services for 15 years now. As the original social media agency in the United States, we have seen social media platforms grow from small startups into some of the most influential companies today. As social media continues to evolve, so does marketing on these platforms. In this blog post, we’ll look at some of the current trends in social media marketing and make some predictions about what the future might hold.
Social Media Today
MAY 16, 2022
The role of a social media manager has changed significantly in recent years - check out this new report from SocialInsider.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
SocMed Sean
MAY 12, 2022
Instagram is an incredibly popular social media app that is enjoyed by millions of people around the globe. You can use it to spend your free time checking out images and videos of just about anything, from your favorite sports teams to fashion to hobbies and so much more. You can also post your own photos and videos for your family, friends, or the general public.
The Social Media Hat
MAY 11, 2022
Don't leave your virtual event plan for the last minute. Start now! The post Steal This Virtual Event Plan For A Flawless Event appeared first on The Social Media Hat.
Jon Loomer
MAY 25, 2022
Previously, we talked about the glaring need for some sort of frequency control. The specific solution we focused on was frequency capping, like what is available when using Reach optimization. But, there’s actually another option that could be considered: An Impressions Shown Custom Audience. It’s less sophisticated and it’s imperfect, but it could solve some of our problems while also providing some interesting options for campaign planning.
Ignite Social Media
MAY 26, 2022
Social media marketing is always changing, but one thing is for sure — it’s here to stay. As a startup or as any brand for that matter, ensuring that the wave of change doesn’t pull you under is more crucial for your business. The competition is only getting stiffer, and if you’re not constantly innovating, you’ll get left behind. Adopting a future-proof social media strategy will help you stay ahead of the curve.
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A beginner's guide to social media automation tools and getting automation right.
Social Media Today
MAY 20, 2022
In the last segment of our Social Media Listening survey report, we look at how marketers can improve their monitoring process.
Hootsuite
MAY 31, 2022
Facebook Marketplace launched in 2016 as a place for people to buy and sell within their communities. Think Craigslist, but with Messenger. Sure, Facebook Marketplace may have started as an online garage sale. These days, it’s an ecommerce powerhouse. The platform receives around a billion monthly visitors. Since those people are browsing already, they’re likely highly motivated potential buyers.
Sprout Social
MAY 26, 2022
We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Learn more here. Fourteen hours. That’s the average amount of time TikTok users spend on the app each month.
The Social Media Hat
MAY 11, 2022
Season 01 Episode 02 of the Virtual Event Strategist Podcast. The post Virtual Event Strategy: How To Narrow Focus To Achieve Broader Goals appeared first on The Social Media Hat.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Jon Loomer
MAY 24, 2022
There are many reasons you might want to merge Facebook business pages. Maybe you have an old or duplicate page that is no longer active. Or you may be managing multiple pages but decide it’s a duplication of efforts, so you want to consolidate under one. The good news is that if you are the admin of both Facebook pages, you may be able to merge them.
WebInKnow
MAY 9, 2022
The most exciting aspect of my book The New Rules of Marketing & PR is I have the honor of showcasing some of the best examples of building successful marketing programs. There are more than 50 profiles throughout the book, many of them featuring the marketers’ own words from interviews with me.
Social Media Today
MAY 26, 2022
Meta's rolling out some new updates for its API, which relates to how third-party platforms access Facebook data.
Hootsuite
MAY 18, 2022
If you’re a social media nerd (a term of endearment here at Hootsuite HQ), you’ve probably already studied our guide to the Instagram algorithm in your quest to achieve better engagement for your business Instagram account. But if you really want your Instagram Reels in particular to make a splash, it’s important to know that this Instagram feature has its own specific algorithm to wrestle with.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Sprout Social
MAY 18, 2022
Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. At its most basic level, social selling comes down to leveraging social platforms to find the right leads and build important relationships. By building your own social selling strategy your sales team can be a step ahead of the competition.
The Social Media Hat
MAY 27, 2022
Play to the strengths of your virtual event platform. The post Choose Your Virtual Event Platform Before Building Your Agenda appeared first on The Social Media Hat.
Jon Loomer
MAY 17, 2022
Meta recently announced several new features and enhancements that are coming to lead ads and messaging. I wrote about Marketing Messages from Meta Business Suite yesterday. Today, let’s cover the new features related to lead ads. Admittedly, Meta doesn’t provide a ton of details with most of these, but we’ll cover what we know. 1.
Quintly
MAY 31, 2022
Social networks are the fastest and most effective method of disseminating information, promoting products, services, and increasing customer flow. It is there that you can get information about consumers.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Social Media Today
MAY 25, 2022
The new video series will provide insight into how LinkedIn goes about refining its algorithms to improve user engagement.
Hootsuite
MAY 19, 2022
“Like us on Facebook” has become such a common phrase that it’s hard to imagine the platform any other way. If the Facebook Like was a person, it would have been bar or bat mitzvahed by now. But we haven’t always wondered how to get more likes on Facebook. In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post.
Sprout Social
MAY 24, 2022
Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds.
The Social Media Hat
MAY 31, 2022
Tools & Tactics To Make Your Virtual Trade Show A Success. The post How to Pull Off a Virtual Trade Show appeared first on The Social Media Hat.
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Discover just how easy it is to boost SEO with social media.
Jon Loomer
MAY 2, 2022
There are several different ways to target your website visitors using website custom audiences (I previously wrote about 10 of them ). But, I wanted to give you some examples of how I use the approach to create audiences for people who visit specific pages or websites. So, here are a few of the specific strategies that I use… Confirmation Pages.
Amy Porterfield
MAY 19, 2022
The step-by-step playbook I used to nearly double my podcast downloads If you’ve listened to Online Marketing Made Easy for a while, you know that a) it’s been a true labor of love, and b) a) it’s come a loooooong way since I first started it nine years ago. It’s taken a lot of hard […]. The post #462: 8 Simple But Powerful Strategies I Used To Hit 1 Million Podcast Downloads appeared first on Amy Porterfield | Online Marketing Expert.
Social Media Today
MAY 23, 2022
Mapping out a content curation schedule, alongside your original shares, can help to boost your social media presence.
Hootsuite
MAY 2, 2022
Instagram has long been the go-to social channel for sharing photo content with a dedicated audience. Who remembers adding the Amaro filter to literally all their early photo content? We do, and we see you. However, in 2021, Adam Mosseri, the Head of Instagram, announced that the platform was shifting its focus from solely being a photo-sharing app and pivoting towards building “new experiences” in four key areas: creators, social commerce , messaging, and (the topic you’re here for!
Sprout Social
MAY 31, 2022
When Instagram launched in 2010, users could only share square images from their mobile devices. Since then, the app has evolved to include features such as multi-image posting, private messaging and a broad set of editing tools that can make an amateur smartphone picture look like a professional image. In 2021, Instagram rolled out another new feature: the ability to post to the app from a PC or Mac.
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