Jon Loomer
FEBRUARY 14, 2022
While cold, broad targeting is popular, I still find warm targeting extremely valuable. I believe this is especially the case for content creators like me. Website custom audiences can be a great tool, and you can use them in many different ways. I attract you to my website with free content, driven here by email, organic search, social media posts, and ads.
Ignite Social Media
FEBRUARY 1, 2022
One month of 2022 has come and gone, so let’s check in. Cliché or not, there is something valuable in utilizing the change of a calendar year to take a step back, evaluate, and set goals for the upcoming year. In this case, we are talking specifically about social media strategies and trends for brands. What are some brand practices that need to be left behind and what are some strategies that still need improvement going forward into 2022?
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Janet Fouts
FEBRUARY 15, 2022
When we can be effective with regulating our emotions we just feel better–in that moment and in the future too. Ah, but when we don’t do such a great job managing our emotions, we may rely on unhealthy strategies like avoidance, substance abuse, or overeating. While that strategy may make us feel good in the short term it will feel worse in the longer term.
Social Media Today
FEBRUARY 20, 2022
The metaverse is starting to take shape - here's a look at how Meta's looking to dominate the next stage of digital connection.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Audiense
FEBRUARY 10, 2022
Averaging 946,000 viewers per race , the 2021 Formula 1, also known as F1, viewership was up a phenomenal 41% compared to the 2019 racing season and 56% compared to 2020.
Oktopost
FEBRUARY 24, 2022
While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Ignite Social Media
FEBRUARY 16, 2022
As a content creator, it can be challenging to keep up with the newest styles or trends these days. It seems like there is a new “thrill” every week. And because it’s important to create relevant content for your audience, timing is everything. Thankfully, Pinterest recognizes the ever-changing trends and was willing to, based on algorithm data, host a webinar to give us the latest scoop on potential 2022 trends.
Hootsuite
FEBRUARY 24, 2022
If your brand has accounts on multiple social media accounts, your job involves juggling metrics, audiences, and goals specific to each platform. Making sense of it all and maintaining an active, on-brand presence across networks can be a challenge. Wondering how to turn a bunch of scattered social media post ideas into a cohesive, powerful cross-platform campaign that leverages the best opportunities of each platform?
Social Media Today
FEBRUARY 24, 2022
The report provides insight into the latest trending topics of discussion in the app, and how brands can tap into that interest.
Audiense
FEBRUARY 23, 2022
What if we told you we had a tried-and-tested formula that could help you unlock audience insights that will make your marketing more dynamic, engaging and most importantly, profitable? Enter, Jobs To Be Done.
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A beginner's guide to social media automation tools and getting automation right.
Oktopost
FEBRUARY 7, 2022
Milena Farber, Social Media Marketing Manager goes Behind the Post to talk about the challenges social media managers face when transitioning into a new role. Listen to the Podcast: Or subscribe on Spotify or YouTube. Episode Summary. Milena Farber , Social Media Marketing Manager at Namogoo goes Behind the Post with host Olivia Messina to uncover some major challenges new social media managers face when transitioning into a new role.
Jon Loomer
FEBRUARY 22, 2022
The number of conversions Facebook can report is down now compared to years past. This is due in part to incomplete reporting because of iOS 14+ opt-outs as well as the move from 28-day click attribution. There was a time when the complaint was that, especially due to the wide attribution window, Facebook was over-reporting conversions. Those days are long gone.
Sprout Social
FEBRUARY 3, 2022
Trouble coming up with marketing campaign ideas? Hey, we hear you. Growing your business and keeping revenue rolling in means consistently crafting posts and promotions. But motivation can be hard to come by. This is especially true if your recent marketing push fell flat or your engagement rate is low. The reality? Too many businesses are caught in a trap of ad-hoc marketing.
Hootsuite
FEBRUARY 3, 2022
Have you ever messaged a company on Facebook, only to wait so long for a response that by the time they get back to you, you forgot you contacted them in the first place? For brands trying to stand out in a crowded online marketplace, this is not a good look. Most brands don’t have the resources to offer 24/7 online customer service and sales support.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Social Media Today
FEBRUARY 25, 2022
Russian authorities have sought to ban Facebook amid claims that the platform is censoring state-approved messages.
Audiense
FEBRUARY 21, 2022
It’s no secret that legacy brands often struggle to adapt in the evolving era of digital marketing.
Oktopost
FEBRUARY 2, 2022
CEO of SmartBug Media®, Jen Spencer, takes on data storytelling in this episode. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders on data storytelling? Catch all episodes here. Episode Summary. SmartBug Media® ’s CEO and Forbes Councils Member, Jen Spencer stops by Oktopost’s Radically Transparent podcast to chat about where B2B marketing leaders are falling short, the new skills required to tell f
Jon Loomer
FEBRUARY 1, 2022
Facebook advertisers have been vocal about the negative impact of iOS 14+ during the past year. Even when it’s never clear what’s led to a drop in performance, iOS 14+ often gets blamed. Truthfully, the primary culprit may not be the direct impact of iOS 14+ to drops in performance. It may actually be an indirect cause that impacts all advertisers, not just those with a high volume of iOS users.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Sprout Social
FEBRUARY 22, 2022
If there’s one thing we know for sure about social media, it’s that you can always expect to see new features, content types and ways to engage your audience. One of the latest features by YouTube is YouTube Shorts. Haven’t heard it? No worries, you’re not behind the curve. In fact, you’ve probably already been creating this type of short-form video content on other platforms.
Hootsuite
FEBRUARY 10, 2022
If you have to ask what, exactly, the metaverse is — don’t feel bad. The metaverse is hardly a brand-new concept, BUT the speed with which it recently began making headlines is impressive. And the meaning of “metaverse” seems to expand daily, as more and more recognizable brands and businesses begin to incorporate it into their long-term plans. While everyone from celebrities to global brands like Nike have gotten involved, Facebook is responsible for setting the metaverse buzz in motion.
Social Media Today
FEBRUARY 8, 2022
Looking to improve your digital marketing career prospects in 2022? Check out these data notes from LinkedIn.
BeingOptimist
FEBRUARY 1, 2022
First, let us take a quick look at the cases when hook quotes are appropriate. You have to remember that academic essays for universities have strict requirements, and students must not use quotations in their introductions. “What’s the point of this post then?”, you can ask. If your assignment is closer to creative writing than to scientific research, you don’t have to follow the strictest rules and can use quotes at the beginning as a way to attract readers’ attention.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Oktopost
FEBRUARY 28, 2022
Recruiting practices have changed dramatically over the last ten years, and companies that stick to outdated tactics are quickly falling behind the competition. If you want to attract the top talent, you need to give them reasons to consider your work environment over their alternatives and nail your employer branding. Given the benefits of employer branding, it’s no surprise that a strong employer brand is associated with as much as 50% in savings on hiring costs.
Jon Loomer
FEBRUARY 15, 2022
You may want to target your most valuable website visitors with Facebook ads. One way to do this is by creating an audience based on event frequency. While targeting the broadest audience possible is popular these days, there are absolutely times to consider targeting a smaller, more valuable audience, too. When you do, this is the type of targeting that you should use.
Sprout Social
FEBRUARY 17, 2022
Text messaging. Direct mail. Social media. These are all valid ways to keep in touch with customers and prospects. But there’s one method that’s stood the test of time: Email. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. It can take hours or even days to create compelling copy.
Hootsuite
FEBRUARY 22, 2022
Affiliate marketing is one of the oldest models for earning money online. Online referral marketing predates modern social media by more than a decade and a half. (Yes, the Internet has been around that long.). But social media affiliate marketing takes this old concept to a new level. It allows brands to reach loyal followers of intensely relevant creators.
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Social Media Today
FEBRUARY 24, 2022
Meta's latest report provides some good insights for EV marketers, and really, for all marketers across the board.
BeingOptimist
FEBRUARY 6, 2022
Owned by Meta Platforms, Whatsapp Messenger is an American texting cross-platform that is available for free use across the world. This cross-platform application allows the users to send messages to someone or add them to a group. The users do not have to subscribe with an amount and thus, everything is free of charge. The user has got the opportunity to share messages, voice mails, pictures, videos, links, documents and so much more.
Oktopost
FEBRUARY 16, 2022
Amisha Ghandi, SVP Marketing at Tipalti takes on customer experience. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders on customer experience? Catch all episodes here. Episode Summary. Host, Jennifer Gutman, and her guest, Amisha Ghandi , SVP Marketing of Tipalti , reveal what it means to meet customers where they are, and do it well.
Jon Loomer
FEBRUARY 28, 2022
I have long warned Facebook advertisers about the potential pitfalls related to types of optimization and broad audience targeting — particularly when used together. So, what I’m about to describe isn’t necessarily a bombshell revelation. But, it’s a situation advertisers will often find themselves in, and the discovery of misleading results can be alarming.
Sprout Social
FEBRUARY 23, 2022
How does Instagram shopping fit into your social media strategy ? It’s no secret that consumers rely on Instagram to browse new brands and hunt for products. Recent data shows that shoppers on Instagram have gone from “browsing” to “buying” in a huge way. According to Instagram, a staggering 44% of users shop on the platform weekly.
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