What the heck are social media consultants and what do they do all day?
Sherrilynne Starkie
FEBRUARY 13, 2018
Social media consultants are not masters of the dark arts. Nor are they only those bearded hipsters who never look away from their iPhone. They are highly-qualified professionals with specific digital marketing and communications skills and experience. Here’s a look at what they bring to a job. They are strategic advisors. Companies often call a consultant in because social media is not working.
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