January, 2015

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Introduction To Real-Time Content Marketing

Visually SM

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” In the new world of real-time information-sharing, there are many new concepts that businesses must embrace in order to be successful in their Internet marketing efforts.

Content 124
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Ways to boost SEO using Social Media

Freelance Social Media

'For the most part, these are staple elements of a successful social media marketing campaign, and as with most SEO strategies, it comes down to one basic principle: the better experience you give your users, the higher you’re going to rank in Google. Jayson DeMers a contributor to Forbes.com posted “ 6 Social Media Practices That Boost SEO.” He points out how the number of followers your social media profiles have can effect rankings, but also that Google can detect follower spam.

SEO 206
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How your brand can win the 2015 Super Bowl

Saying It Social

'In this blog we discuss the ways that your brand can come out victorious during the big game in 2015. From organization and preparation tips, pre-game content recommendations, Social Media Campaign ideas, and rules of real-time engagement, SayItSocial has tons of great ideas to help you win the Super Bowl advertising and marketing game! The post How your brand can win the 2015 Super Bowl appeared first on.

Brands 159
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Monday Roundup: 2015 Marketing and PR Trends

Waxing UnLyrical

'Whenever we approach the end of a year, we invariably see a flurry of “year in review” type posts, not to mention trend and forecast posts. Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. Yes, we read them so you don’t have to… except now you do! You’re welcome. Image: infradept via Flickr, CC 2.0. 1.

Trends 168
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Marketing Predictions for 2015

Mindjumpers

'The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness. We’ve figured out how to create content and how to publish, but can’t move firmly into brand journalism until we adopt and editorial discipline.

Marketing 190
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Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

Attention digital marketers: It’s time. If you weren’t convinced before, I’m going to attempt to convince you again. If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. Traditional customer segmentation models typically look at some combination of behavioral, attitudinal and demographic data.

Data 100

More Trending

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The best of #DeflateGate

Freelance Social Media

'After last weekend’s win over the Indianapolis Colts, the New England Patriots are under investigation by the NFL about using 12 game balls that were below the proper inflation level. The internet did not hold back on poking fun at #DeflateGate. Below are a few of our favorites: Fully filled #DeflateGate pic.twitter.com/CRKA3G9ZcQ. — krispykreme (@krispykreme) January 21, 2015.

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Influencer Marketing – Part 2

Saying It Social

'This week, I would like to explore some influencer marketing mediums and platforms. If you have the room and budget to experiment with your marketing communications strategy, why not give your brand some authenticity and exposure to loyal audiences through influencer marketing? The post Influencer Marketing – Part 2 appeared first on.

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PR Trends for 2015: 7 To Watch

Waxing UnLyrical

'You know I’m not much of a forecaster. I leave that to weather people and roosters. So when PRSA asked me to author a guest post on PR trends for 2015, initially I scratched my head a bit. But then I started thinking. And, as I wrote over at PRSAY: We practice public relations in fascinating times. The profession has seen changes we would never, ever have predicted.

Trends 162
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Trends in 2015: Ready for the next big thing?

Mindjumpers

'When reviewing 2014 it seems clear that localization has been a bigger challenge than first anticipated by many. Some global brands can now proudly state that they are able to have a global strategic direction alongside with a flexible structure to adapt to local context – the majority however are still lacking behind. Social is Local. An increasing number of agencies are now offering global Social Media services to their clients to help them succeed, e.g. managing multiple Facebook commu

Trends 181
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

'Attention digital marketers: It’s time. If you weren’t convinced before, I’m going to attempt to convince you again. If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. Traditional customer segmentation models typically look at some combination of behavioral, attitudinal and demographic data.

Data 145
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Top B2B Instagram Feeds You Should Follow Today

Visually SM

Instagram was once the digital playground of hipsters and teens looking for a place to share pictures of frappes and puppies. In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy.

B2B 100
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A teenager’s views on social media

Freelance Social Media

'Andrew Watts from the University of Texas in Austin published an article on Medium.com about where peers his age congregate online. For marketers out there that are trying to connect with the younger generation his article is quite helpful. Here’s a summation of what he said: Everyone has Facebook but not many are using it all the time. It’s used to find friends and for it’s group functionality.

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Influencer Marketing – Part 1

Saying It Social

'Influencer Marketing is an emerging method of advertising that is proving itself an effective and, for some brands, integral component of digital marketing strategy. Here is some background on why influencer marketing is now considered a highly effective form of advertising. The post Influencer Marketing – Part 1 appeared first on.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Weekly Roundup: Overcoming Obstacles with Measurement

Waxing UnLyrical

'So! If you’re in the U.S., did you enjoy the first long weekend of 2015? What’s the point of measurement , exactly? I expounded not that long ago, but thought we’d pick up that thread today. So today’s roundup features seven posts from around the web that discuss what the point of measurement is – to figure out what’s getting in the way of reaching one’s goal, and then work around it.

Metrics 162
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5 Sure Fire Tips That Will Have You Cutting The Cable Cord

Jason Yormark

'After realizing I was spending over $200/month on my cable bill, I finally reached a point where I had enough and cutting the cable cord was in play. Even though I loved being able to watch what I wanted, when I wanted it, I just didn’t find myself doing so often enough to justify the expense. So despite my anxiety, I cut the cord. Cut it without even thinking about what my backup plan was going to be.

Tips 189
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Scaling Social Globally: Best Practices for Engaging With an International Audience

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Scaling Social Globally: Best Practices for Engaging with an International Audience. This webinar was sponsored by Act-On Software and featured Mike Stenberg ( @stenmic ), Global Vice President of Digital Marketing for Siemens, and Andrew Ashton ( @AndrewLAshton ) Social Media Analyst at Yum!

Storify 100
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Top B2B Instagram Feeds You Should Follow Today

Visually SM

Instagram was once the digital playground of hipsters and teens looking for a place to share pictures of frappes and puppies. In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy.

Feed 219
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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It’s a new year, time to audit your online marketing

Freelance Social Media

'While things start to pick back up after the holidays, it is a good idea to take inventory on your online marketing and social media presence. Are you using the right social media tools? And, are you effectively using them? Create a list of your social media profiles and how often you utilize them. Look into more efficient ways of using them by utilizing tools such as Hootsuite or Sprout Social.

HootSuite 159
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Snapchat Marketing & Advertising Demystified

Saying It Social

'What you need to know about making the plunge as a business into the waters of Snapchat and the advertising and marketing options that the mobile app features to propel your company to success. The post Snapchat Marketing & Advertising Demystified appeared first on.

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Monday Roundup: New Beginnings

Waxing UnLyrical

'Even though the new year is barely two weeks old, it’s easy to fall back into old routines and habits. To help you avoid that trap, this week’s roundup features seven posts from around the web that might help you craft new beginnings for old issues, as it were. Enjoy! Image: mario via Flickr, CC 2.0. 1. How Do You Start Over After Building a Successful Blog?

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Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing

Akamai Marketing

'Case Study #4: Neighborhood Shopping Center. Background: . This client came to me with a desire to raise awareness of their shopping center and the variety of stores and shops within the shopping center. The shopping center itself is in a very urban area, but provides services and shopping to a family-oriented clientele. Listen: They had previously done an influencer campaign which produced a short burst, but didn’t create anything sustainable and they couldn’t figure out why.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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12 Social Media Tools for Scheduling and Publishing Updates Compared

Kikolani

In the never ending search for tools to make social media management simpler, I decided to research several tools that The post 12 Social Media Tools for Scheduling and Publishing Updates Compared appeared first on Kikolani.

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Top Reasons Case Studies Make Good Marketing

Small Business Mavericks

'Everybody loves a story — and a case study tells a story. We are seeing a rise in the use of case studies for marketing for several reasons: case studies can be shorter than white papers and easier to read. case studies are flexible so they can be a blog post or one of many formats. case studies that include visual elements are attention-grabbers. case studies of people “just like us” successfully using a product/service/process prove the value of that product/service/process

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Big Data for Small Businesses [Infographic]

Idaconcpts

'One of the biggest tech buzzword from 2014 was big data. There was no IT conference or IT consultant not talking about the benefits of big data. But what exactly is “big data”? This term is used to describe a large amount of organized or unorganized data so overwhelmingly large that it is not possible to process using traditional ways. Examples of big data can be found in the health care and finance industries.

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Revamp Your Email Marketing

Saying It Social

'Despite all the flashy technological innovations and apps that emerge on a seemingly daily basis, email marketing remains one of the most effective methods of delivering brand messaging to ultimately drive prospects down the sales funnel. In this post, I would like to explore some recent email marketing research that supports several effective email components and strategies.

Marketing 100
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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The Point of Measuring (Anything)

Waxing UnLyrical

'Why bother doing what you do? I’m not being facetious. So, seriously: why do you bother doing what you do? After all, everything has an opportunity cost. That is, whenever you decide to do something, there are other things you are deciding not to do. Right? You’re making a conscious choice to invest the bulk of your waking hours (and perhaps some of your dreaming hours as well) into a certain type of activity, at the expense of others.

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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

'Case Study #2: Community Driven Product Launch. Background: . TheBus in Honolulu is an award-winning bus system, recognized as one of the best in the country. At a City of Honolulu sponsored hackathon, a citizen developed a mobile app, DaBus, which adds functionality to the bus system with GPS tracking and to the minute updates on bus schedules and locations.

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What Comes Easy and Natural to You That Others Struggle With?

Ari Herzog

'Kathy Caprino believes answering this question helps you understand your greatness and your next life decision. A career coach, Kathy elaborates : If you don’t know what you’re great at, you can’t advocate for yourself strongly enough. Your communication style and the way you present your requests, projects, and ideas will be limp and unconvincing.

Policies 116
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Mistakes To Avoid In Your Video Marketing

Small Business Mavericks

'One of the best ways to capture interest is video. Look around at all the people watching something on their phones! Who knew that one day we could do that? But those videos that folks are watching usually are not like this: infomercial-style. uninteresting to the targeted audience. lots of jargon. variable volume. hard to see on a small screen. poor quality.

Video 120
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Be in the Know to Stay on Top

Idaconcpts

'Whether you are an entrepreneur just getting ready to dip your toe into the world of business for the first time or you are already established, you need to find ways to give yourself an advantage of everyone else who is out there. The best way to ensure your success is to stay focused, remain diligent, and pool your resources to be in top form. Be Informed.

Resources 116