Bid Strategies Best Practices for Meta Advertising
Jon Loomer
JULY 5, 2023
When you enter an ad into the auction , Meta will bid for you. But in some cases, it may benefit you to adjust the bidding strategy to get better results. Of course, this is an advanced strategy. Manual bids can also have the opposite impact, leading to worse results than if you had allowed default bidding. Because of this, it’s often safer to roll with the defaults.
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