Mon.Jun 12, 2023

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Meta Ads Attribution Setting: A Complete Guide

Jon Loomer

Attribution is the process of giving credit to an ad for a conversion. It’s the foundation for the ultimate determinant of performance. As a result, you must understand the Meta ads Attribution Setting. It’s not nearly as straight-forward as many expect it to be. Not only is it variable (you can change how attribution is defined), it controls more than just reporting.

Eventful 179
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Why Healthcare Cybersecurity Requires a Multi-Layer Approach

The Realtime Report

Why Healthcare Cybersecurity Requires a Multi-Layer Approach Healthcare organizations rely on connected devices for remote work, telehealth, and other initiatives to address staffing shortages. Cybercriminals scour healthcare networks looking for protected health information (PHI). PHI draws a high price on the black market and, unlike credit card data theft, can go undetected for years.

Insurance 171
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How This Strategic Partnership Leader Managed 65M In Revenue At Google w/ Kevin Kim

The Social Media Hat

Partnership Unpacked, Episode 25, with Kevin Kim The post How This Strategic Partnership Leader Managed 65M In Revenue At Google w/ Kevin Kim appeared first on The Social Media Hat.

Google 165
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Meta Releases New Generative AI Tool That Can Create Music from Text Prompts

Social Media Today

AI music creation is the next step in facilitating expanded creative capacity.

Tools 185
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How To Become a Social Media Consultant in 2023

Hootsuite

As the expectations have grown for businesses to have a solid social media presence, so has the demand for social media consultants. Do you have a passion for digital communication, a keen understanding of social media platforms, and a desire to help others get the most out of their online marketing strategy? Then becoming a social media consultant might be the perfect avenue for you.

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Twitter Tests New Restrictions on DMs to Combat Message Spam

Social Media Today

DM spam is the next target in Twitter 2.0's firing line.

Twitter 200

More Trending

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Meta Expands Instagram API to Incorporate Creator Accounts, User Tagging in Reels

Social Media Today

The new functions will provide more capacity to manage your IG presence via third-party apps.

API 160
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Now You Can Use Buffer With Your Instagram Creator Account

Buffer Social

We couldn’t be more excited for this one. You can now enjoy all of the benefits of Buffer with an Instagram Creator account. For years, we’ve heard from folks that they want to connect a variety of Instagram accounts to Buffer. We have over 1 Million people who have connected an Instagram channel to Buffer, so we get this request a lot.

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Meta Expands Instagram API to Incorporate Creator Accounts, User Tagging in Reels

Social Media Today

The new functions will provide more capacity to manage your IG presence via third-party apps.

API 156
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11 of The Best YouTube Tools for Editing Shorts

Quintly

Discover the power of YouTube tools to take your content creation game to the next level. We give you the best ones you can use to edit YouTube Shorts.

YouTube 97
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Over 7k Subreddits Go Private in Protest Over API Pricing Increase

Social Media Today

The protest action highlights a key flaw in Reddit's volunteer-led moderation approach.

API 156
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Claims On Social Media That White House Violated U.S. Flag Code Are Wrong

Forbes Social Media

A U.S. flag was flying atop the White House—suggesting that the display did in fact adhere to the U.S. flag code.

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Twitter Experiments with Job Posts as Part of New ‘Twitter Recruiting’ Element

Social Media Today

The next steps towards Elon Musk's 'X' vision.

Twitter 178
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The "Instagram Ranking Explained" Explainer for Creators (+Advice)

Buffer Social

Most people’s understanding of algorithms is hand-wavy at best. Different experts will give you different answers, but the truth is only the people who build the algorithms truly understand them. That’s why this update from Instagram’s CEO, Adam Mosseri, about how ranking (a.k.a. The Algorithm™) works on the platform is such a big deal.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Over 7k Subreddits Go Private in Protest over API Pricing Increase

Social Media Today

The protest action highlights a key flaw in Reddit's volunteer-led moderation approach.

API 150
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Buffer vs. Agorapulse: A Side-by-Side Showdown for Social Media Managers

Buffer Social

Navigating the crowded space of social media management tools can be quite a challenge. There are heaps of tools and dozens of features to rank and compare. So, to help you out, we’ve done the hard work for you. We have pitted Buffer and Agorapulse against each other to help you make a well-informed decision based on key features. Without further ado, let's dive into eleven key differences between these two platforms that all potential users should consider.

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Meta Releases New Generative AI Tool That Can Create Music from Text Prompts

Social Media Today

AI music creation is the next step in facilitating expanded creative capacity.

Tools 154
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Mocktail Industry Growth Statistics and Trends

Sociallyin Insider Blog

As the mocktail industry continues to gain momentum, it's time to explore the remarkable growth, pertinent statistics, and emerging trends that are shaping this dynamic sector.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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TikTok Outlines Key Creative Considerations for Effective TikTok Content [Infographic]

Social Media Today

Some key tips for your TikTok marketing approach.

Content 158
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When Is The Best Time To Post On Twitter?

Keyhole.co

Twitter is the place where the world gathers up for starting trends and accessing first-hand news. One of the most engaging platforms got its sensational break after the Musk acquisition. Since then, Twitter is always making headlines. Apart from that, Twitter is the tool that will inject life into your branding. Most big brands use Twitter for engrossed conversations with their target audience.

Twitter 52
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Twitter Tests New Restrictions on DMs to Combat Message Spam

Social Media Today

DM spam is the next target in Twitter 2.0's firing line.

Twitter 148
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There’s Only One Problem With The Apple Vision Pro: It’s Not Social

Forbes Social Media

I’m surprised Apple has never created a social media app similar to Twitter or Facebook by now.

Apple 72
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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TikTok Outlines Key Creative Considerations for Effective TikTok Content [Infographic]

Social Media Today

Some key tips for your TikTok marketing approach.

Content 156
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How to develop a winning customer experience strategy

Sprout Social

Customer experience (CX) is all about how your customers perceive their interactions with your brand. A positive CX can turn casual browsers into loyal customers, while a negative one can send them straight to your competitors. Now, enter social media — your secret weapon. It’s more than just likes and shares. With billions of users worldwide, it’s an invaluable channel for real-time interaction, customer care , feedback and engagement.

Strategy 134
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Twitter Experiments with Job Posts as Part of New ‘Twitter Recruiting’ Element

Social Media Today

The next steps towards Elon Musk's 'X' vision.

Twitter 148