Mon.Mar 19, 2012

Trending Sources

Cash Is King Or You Are Dead

Spin Sucks

Last week I had dinner with Ken Jacobs who said to me, “ I was shocked to see you almost went out of business last year. What happened?” ” When I blogged about it earlier this year, I used the word “bankrupt” and that got everyone’s attention. Yes, we nearly went bankrupt. No one knew what it was going to mean for the United States and, in particular, businesses.

Cost 125

Facebook and Twitter Offer News Organizations Much More than Just News Delivery

Adam Sherk

The Pew Research Center’s The State of the News Media 2012 is out and the section on What Facebook and Twitter Mean for News makes for an interesting read. The figures on where users get their news links from is already being covered as a sign that Facebook and Twitter may not be as strong of a news source as previously thought. One last thought on the Pew study: hey social, search still owns you!

News 108

Recommended Books to Read

Puzzle Marketer

If you’re a leader that is constantly putting together all of the pieces to a marketing puzzle, chances are one of your mantra’s or beliefs in life is to never stop learning. You’re probably always keeping yourself up-to-date on the latest blogs, books, and magazines. You read about business, leadership, productivity, negotiation, marketing, social media, etc.

My Blog Monetization Results

Jason Yormark

About a month ago I decided I wanted to test out ads on my blog to see what kind of return I would get by devoting some right sidebar space for a medium sized ad.  I was a bit leery about the idea, but figured it was worth a shot seeing as my blog traffic had reached a point where I thought the return could be worth it.  I decided to go with Social Spark (IZEA) since they offered a model that pays on impressions rather then click-throughs.  I knew the return probably wouldn’t be as high as a click-through model, but I figured it was a good starting point. eCPM: $.0.81 Worth it? Blogging

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

More Trending

March Madness & Social Media: 5 Must-Reads

Firebelly

Here are 5 must-reads on March Madness (go Hooisers!) and social media that we don’t want you to miss. Kansas Jayhawks Win Social Media’s March Madness. By Sam Laird If the NCAA championship was determined by which school’s fans are most tuned in to social media, Kansas would take out Duke in the national title game. March Madness – An Original Social Engagement Network.

Videos Done Right: Dollar Shave Club & Invisible Children

Spin Sucks

Today’s guest post is written by  Gregg Jaffe. March 5, 2012. A day that will live in vidfamy (patent pending). That’s the day startup Dollar Shave Club and NGO Invisible Children enchanted the web and the world by using video to deliver their messages – both quickly achieving the Shangri-la of web cred – “going viral.”. The Dollar Shave Club. Me neither. Invisible Children.

NGO 48

Wanna Learn Facebook Development? Check Out My New Video Series

Stay N' Alive

Facebook application development isn't just a skill, and it's not just for developers either - it's a mindset and a culture that you have to understand to truly understand and implement its value. It's something both marketers, business owners, as well as developers should understand to fully have a grasp against the competition in this increasingly social world. That's why I jumped at the.

Public Relations: A Defining Moment for the Profession

Waxing UnLyrical

The Public Relations Society of America has spent the past few months collaborating with other PR associations around the globe on a redefinition of the term “public relations.”. This is a task that has been championed since the late 1970s when Edward L. It only took another quarter-century to actually do this…but it’s done! Alea iacta est ! The die is cast.” One’s a minister. One’s an architect.

A World Gone Social

Learn how companies must adapt to survive.

Social Media Policy Should Not Be Driven by Corporate Counsel

Socialized

Subhead: Don't kill all the lawyers. Just leave them out of the social media review process. Todd Defren writes about the role of lawyers in enabling social media in the corporation. His headline, Kill All The Lawyers, takes the position "the bigger a brand is, the more it can and should

54 Pearls of Marketing Wisdom from HubSpot

Webbiquity SMM

The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.” This and new sites like Pinterest show us there’s still room for new social networks, provided they offer something Twitter and Facebook don’t.”

Four Areas that Digital Marketers Need to Continue to Focus On

Direct Marketing Observations

Should we be amazed anymore at how fast digital is moving? Honestly no. But what should we be thinking about as we watch it go by? When I was a kid and I would see a train go by, I always wanted to be on that train. didn’t really care where it was going, I just wanted to be on it. We sort of know where it came from, but here’s 4 stops on that journey. Figure out Big Data- Mark it down.

Building a Social Business

Koka Sexton

Last week InsideView held it’s first user conference called the Insider Summit. It was a lot of work and a bit stressful to pull it together. It all worked out and it was great to see so many customers in one place all wanting to hear the plans for InsideView and the were  using Twitter to spred the news. It will eventually be fatal for a company to disregard these channels of communication.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Show 377 - How to make your brand reach the next billion

Engaging Brand

This weeks  The Engaging Brand podcast  is ready! - The free audio podcast for business covering social media, managment skills and marketing tips. Jana has created the first large-scale mobile platform to enable global organizations to engage directly with emerging market consumers in over 85 countries. Jana's CEO,  Nathan Eagle , is a former Harvard professor with a Ph.D. from the MIT Media Laboratory on Reality Mining , declared one of the '10 technologies most likely to change the way we live' by the MIT Technology Review and joins  Anna Farmery  to discuss . What are emerging markets?

Get More Comments: Know Which Posts Make Readers Talk

ProBlogger

This guest post is by Caz Makepeace of  y Travel Blog. As a travel blogger, there are many different types of articles that we write. We like to help people to get inspired, get informed, and to get going. We know that not every article we write will get the same response in regards to social media sharing and comments. You really need to understand which ones will get the better responses, and why. This will help you to know how to write your posts the most effectively. As a result, the comments for these types of posts are low. These always get a great response.

No a la carte TV option? Then you lose a customer

The Way of the Web

I’m a pretty big motorsport fan, and have been since I first started being taken out to circuits by my parents at the age of 3 or 4. Weekends were either spent watching bikes or mainly cars dicing at high speed on TV or standing in the cold and rain at places like Brands Hatch and Lydden Hill, and I always loved it – I dreamed of racing and still regret not having quite enough determination and focus as a kid to give it a proper try, or making more of the potential chances I had when I started at Motorcycle News. Well, at least I was. So I checked the official site. Buffer.

Are Small Business Blogs Still Relevant In Today’s Market Place

Small Business Mavericks

Whilst blogs and blogging has its detractors, there is no doubt that a small business blog can be a real benefit. Blogs can be an aid to both a search and social marketing campaign, however, it often helps to simplify things to gain a clearer picture. In their simplest state, blogs are communication tools. Tools that initially, appear to be only one way, however, over time, they can develop into two way communication tools. So how can a blog help a small business? This makes publishing content very easy since you are not requires to learn any special computer programming languages.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic Danny Brown Sheep

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What Steve Taught Me

Social Media Strategery

The following is a guest post from some of the people who worked the closest with Steve over the past 4+ years at Booz Allen. His impact on the firm and individual people within the firm will be realized for many years to come. We’ve captured a few of the top lessons learned from Steve that we will carry with us in our work and life forever. – Jacque Myers. …to lead by example.

Show 377 - How to make your brand reach the next billion

Engaging Brand

This weeks  The Engaging Brand podcast  is ready! - The free audio podcast for business covering social media, managment skills and marketing tips. Jana has created the first large-scale mobile platform to enable global organizations to engage directly with emerging market consumers in over 85 countries. Jana's CEO,  Nathan Eagle , is a former Harvard professor with a Ph.D. from the MIT Media Laboratory on Reality Mining , declared one of the '10 technologies most likely to change the way we live' by the MIT Technology Review and joins  Anna Farmery  to discuss . What are emerging markets?

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic non sequitur Wiley Miller

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Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.