Stuck in the Learning Phase
Jon Loomer
MARCH 4, 2024
If you see “Learning” in the delivery column of your ad set, the algorithm is still learning how to deliver your ads. Makes sense, right? Performance will fluctuate and you may see higher costs during this time. Ideally, you want at least 50 optimized events per week to exit the learning phase. It can happen before that, but this is the target number.
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