Mon.Mar 04, 2024

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Stuck in the Learning Phase

Jon Loomer

If you see “Learning” in the delivery column of your ad set, the algorithm is still learning how to deliver your ads. Makes sense, right? Performance will fluctuate and you may see higher costs during this time. Ideally, you want at least 50 optimized events per week to exit the learning phase. It can happen before that, but this is the target number.

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X’s New Voice and Video Calling Feature Reveals Users’ IP Address

Social Media Today

The update could lead to safety concerns for some users.

Features 191
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What is This “Deinfluencing” Trend and Should Brands Care?

Ignite Social Media

You may have seen some buzz around something called “deinfluencing” and wondered what impact this emerging trend could have on influencer marketing strategies. In short, deinfluencing refers to a bit of backlash against non-stop sponsored recommendations from some influencers. Why the fatigue from followers? And do brands using influencers need to worry?

Trends 96
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Instagram Launches New DM Updates, Including Message Editing and Pinned Chats

Social Media Today

Instagram says that more photos and videos are now shared in DMs than in any other element of the app.

Instagram 147
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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IRL David & Goliath: How retail SMEs can make an impact online

Audiense

When was the last time you supported a small business? Perhaps you stopped to pick up your morning latte at your local café, you bought a jumper from that vintage store your friend recommended, or you grabbed a bag of dog treats from that new boutique pet shop.

Retail 86
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TikTok Launches Data Portability API To Meet New EU Requirements

Social Media Today

TikTok's working to ensure compliance with new EU rules.

API 160

More Trending

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Reports Show Brands Are Seeing Less Engagement on TikTok Over Time

Social Media Today

Three benchmark reports all show a significant decline in TikTok engagement for brands.

Report 146
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Expert Tips for Building Brand Awareness with Employee and Executive Voices

Oktopost

Adrian reveals how Finastra built a successful employee advocacy program that even resulted in their employees asking to join. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Your employees are your company’s biggest asset, and learning how to utilize them as brand ambassadors can significantly enhance your social strategy and brand awareness.

Tips 69
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New Reports Show That Brands Are Seeing Less Engagement on TikTok Over Time

Social Media Today

Three benchmark reports all show a significant decline in TikTok engagement for brands.

Report 146
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B2B SaaS Marketing: 11 Proven Strategies for Growth

Oktopost

SaaS is synonymous with innovative and ground-breaking products. But the pressure to innovate is just one of the many challenges SaaS companies face. In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources.

B2B 62
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Instagram Launches New DM Updates Including Messaged Editing and Pinned Chats

Social Media Today

Instagram says that more photos and videos are now shared in DMs than in any other element of the app.

Instagram 136
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Inspiring Christian Bio for Instagram

Your Escape From 9 to 5

When it comes to the digital world, how we present ourselves matters, and on platforms like Instagram, our bio is the handshake that introduces us to the global community. For Christians, composing an Instagram bio is more than curating a personal brand—it’s an opportunity to witness one’s faith, values, and life’s mission. A well-crafted Christian.

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X’s New Voice and Video Calling Feature Reveals Users’ IP Address

Social Media Today

The update could lead to safety concerns for some users.

Features 163
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How to Switch to a Personal Instagram Account?

Your Escape From 9 to 5

Many users are curious on how to switch to a personal Instagram Account. This beginner’s guide provides clear instructions to help you make this transition, giving you greater control over your privacy settings and personalizing your Instagram experience to align with your individual preferences. It’s not just about learning the steps to switch to a.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Instagram Launches New DM Updates, Including Message Editing and Pinned Chats

Social Media Today

Instagram says that more photos and videos are now shared in DMs than in any other element of the app.

Instagram 124
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LinkedIn Engagement Rate: How to calculate it? (Formula + Calculator)

Keyhole.co

To scale your business, you need to grow your professional network in your industry. Here, LinkedIn is the best option for you. The platform boasts about 875 million members in more than 200 countries and territories worldwide. This wide audience pool of industry experts and professionals can effectively introduce you to your target audience. It pushes your brand in front of the decision-makers and builds credibility.

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TikTok Launches ‘Data Portability API’ to Meet New EU Requirements

Social Media Today

TikTok's working to ensure compliance with new EU rules.

API 130
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How To Set And Achieve Social Media Goals With Examples

Keyhole.co

The average American spends three and a half hours on their phone daily. We all understand how social media’s mini doses of dopamine keep us glued to our screens for far longer than we want to. But how do businesses capitalize on this? How do we turn novel and engaging social media posts into revenue? Setting social media goals is the starting point.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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TikTok Announces New Activations for the 96th Academy Awards

Social Media Today

Some new opportunities to link into the Oscars hype.

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TikTok Announces New Activations for the 96th Academy Awards

Social Media Today

Some new opportunities to link into the Oscars hype.

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TikTok Announces New Activations fot the 96th Oscars Ceremony

Social Media Today

Some new opportunities to link into the Oscars hype.

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Social Platform Image Size Requirements 2024 [Infographic]

Social Media Today

Ensure your visuals look their best with this reference listing.

Platform 207
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.