Tue.Oct 10, 2023

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Majority of Arab Youth Express Concerns About the Impact of Social Media Addiction on Mental Well-being

Bill Hartzer

Three-quarters of Arab youth say they struggle to disconnect from social media In a region known for its high per capita adoption of social media networks, a significant proportion of Arab youth are grappling with social media addiction, which is taking a toll on their mental health, according to findings from the 15th annual ASDA’A BCW Arab Youth Survey, a comprehensive study of the Arab world’s largest demographic conducted by ASDA’A BCW, MENA’s leading communications c

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Reservation Buying Type

Jon Loomer

An alternative to Auction as a method to pay for your ads, Reservation replaced Reach and Frequency. It allows advertisers to lock in a fixed cost for greater predictability. Some related reading: Reservation Buying Type Replaces Reach and Frequency The post Reservation Buying Type appeared first on Jon Loomer Digital.

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Zefr and Meta Extend AI-Powered Brand Suitability Solution to Facebook & Instagram Reels

Bill Hartzer

In a notable development for brand safety and suitability technology, Zefr has expanded its AI-Powered Brand Suitability Solution to encompass Facebook and Instagram Reels, strengthening the safeguarding of brand interests across the Meta ecosystem. This move grants brands unprecedented transparency regarding their content placements on Reels, a content-rich format that demands advanced technology and AI for comprehensive measurement.

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Custom Events vs. Custom Conversions

Jon Loomer

Do you know the difference? Custom events and custom conversions confuse too many advertisers. They either mistake one for the other or they use the two interchangeably. Both require the pixel or conversions API and help you define conversions that are used for reporting and optimization. But the similarities stop there. Custom events require code and allow you to freely define actions beyond standard events using custom triggers.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Google Expands Access to Social Media Links in Business Listings

Social Media Today

Now, you can add social profile links to your Google Business listing.

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7 examples of influencer marketing campaigns

Sprout Social

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of

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Elon Musk Starts Using New X Feature That Only Lets Paying Users Reply

Forbes Social Media

X announced a new feature this week that lets so-called verified users automatically block any replies from people without blue checkmarks.

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#614: Why I Decided To Cancel My Coaching Program Days Before It Launched

Amy Porterfield

Listen on… A true story of decision-making, humility, and the pursuit of a business in full integrity Picture this: A situation where I made a big mistake and […] The post #614: Why I Decided To Cancel My Coaching Program Days Before It Launched appeared first on Amy Porterfield | Online Marketing Expert.

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My Big Takeaway From The Elon Musk Book By Walter Isaacson

Forbes Social Media

After reading a new biography about him, I'm convinced the most famous entrepreneur of our generation has one main goal.

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How To Master Brand Sentiment Analysis – Beginner’s Edition

Keyhole.co

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed. Evaluating brand sentiment can enable you to respond to feedback effectively, pick up on customer pain points, track campaign reception and success, and diagnose po

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The Impact of AI-Powered GIF Converters in Social Media Marketing

Webbiquity SMM

Guest post by Elen Mesropyan. Roughly 93% of all Internet users are active on at least one social media platform, and the typical adult now spends nearly two-and-a-half hours per day on social media sites or apps. Those stats certainly aren’t lost on marketing professionals, who also understand that more than 70% of people who have a positive experience with a business on social media will recommend that business to their networks.

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How I Designed a LinkedIn Thought Leadership Content Creation System

Buffer Social

I am a professional writer, took LinkedIn personal branding courses, and joined their official creators’ program – and yet, I struggled to consistently post my entrepreneurial journey of building Merrative. At Merrative, we help brands and creators publish thought leadership content formats like interview-based blogs, narratives, non-fiction books, webinars, and data stories – and LinkedIn was working for our growth.

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X’s New Policies Are Being Put to the Test With Israel Conflict

Social Media Today

Elon and his team are coming under more scrutiny amid reports that misinformation is proliferating in the app.

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10 Best Deepfake Apps and Website for Android and iPhone

Tweaklibrary

Deepfake technology has gained significant attention in recent years, and individuals are immensely enjoying deep fake apps to generate enjoyable and entertaining content. Whether it involves replacing faces with those of celebrities or inserting oneself into beloved movie moments, deep fake applications and websites have become an Internet sensation.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.