Wed.Dec 19, 2012

Trending Sources

Non-Facebook Users: Please Comment Here

Ari Herzog

Anil Dash is insightful about the differences between the old web and the new web. Scroll below his post to add a comment — and be forced to comment through Facebook. Whether or not you choose to share that comment on your Facebook wall is up to you, but it’s either comment with Facebook or don’t comment at all. Danny’s reason? This time, I want to ask a different question.

Social Commerce IQ 2012 [Report]


The most recent report from 8th Bridge provides an overview and trend evaluation of the most recent state of Social Commerce. Data from the report was gathered during the period from August to October this year, where 475 companies based on the 2012 Internet Retailer Top 500 and Second 500 were involved. Customer Survey. survey among 1,819 U.S. Social Commerce Trends.

Why Serial Complainers Lose Credibility

Geoff Livingston

Image by Rain. So why do serial complainers lose credibility on and offline? We all know these people, the kvetch or worse, the troll, the person that always brings a storm cloud whenever they discuss an issue. Publicly everyone listens, privately they get dismissed on the back channel as a hater or worse. Eventually, people stop listening all together. parallel to online communities can be drawn.

Personalizing With Purpose

Buzz Marketing for Technology

Posted in CRM eCommerce Personalization. Most e-commerce sites still struggle to leverage the growing wealth of customer data to which they have access. This failure to integrate customer relationship management (CRM) activities with online visitor behavior is wasting a significant opportunity to transform CRM into Customer Relationship Marketing. billion. Following the Leaders.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

More Trending

Home for the Holidays

Waxing UnLyrical

Tomorrow, I’m going “home” for Christmas. To India. It’s bound to be emotional. haven’t been home for Christmas in over 10 years, and I suspect while much has changed, much has probably remained the same. Image: arindam.ttb via Flickr, CC 2.0. It will be a reunion for my family, since all of us siblings will be home at the same time. Home is wherever my husband is.

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Facebook Contest: Truvia Asks Fans To Drive Business Development

The Realtime Report

Truvia – a sugar alternative – is seeing solid results from a social media campaign asking fans to help direct the company’s expansion efforts. The campaign, entitled “Turning the Town Truvia,” asks the brand’s Facebook fans where they’d like to see Truvia, reports ClickZ. The incentive? the company gained 35,000 leads.

Finger-Pointing, Self-Righteousness And Middle Fingers

Twist Image

A moment of silence, please. While we held that moment of silence, what was happening around you? Did people respect it? Did they go about their daily lives? What about Twitter and Facebook ? Did those feeds come to sudden halt? Did the feeds continue with the hashtag #momentofsilence describing the scene? Did everyone in restaurants and sporting events stop in silence? There are more tragedies and atrocities happening in the world at any given moment than our stomachs can bear. These are sensitive and disturbing times. With that, we all handle this type of news in our own way. facebook.

4 Top Facebook Mistakes by Companies in 2012

Atom Thought

Treat Facebook to push Press Releases: More often than not companies push their press releases intended for newspapers and magazines on Facebook. We have seen this become as bad as publishing scanned images of the press releases. Companies need to realize that their real job begins after getting the likes on Facebook. If they. Digital Insight

A World Gone Social

Learn how companies must adapt to survive.

Community Management Program Registration is up!


Calling all community managers…! We know you’ve been sitting waiting by your email for this very moment… Registration is up for our Private Community Management Certificate Program !  We’ve had a ton of interest already – this is going to be an awesome crowd, you should be part of it! REGISTER HERE. Contact me at In need of a scholarship spot?

Improving Marketing ROI – 3 Top Tips

Bill Hartzer

An online marketing strategy should never stop evolving and improving if it is to remain cost effective and successful. To get you started, here are 3 tips for you to consider when looking to improve your online marketing activity. Tip 1: forecast alternative solutions. You may have a decent marketing strategy at the moment but if you don’t at least consider alternative strategies, you may be missing a good little trick to further improving your online campaign. Would increasing our PPC budget by 10% give much larger returns or would it just give a minor, incremental increase? Marketing

How to Find an SEO Goldmine for Your Blog


This guest post is by Elena Vakhromova of We all know that search engines are a big piece of blog traffic cake. Unlike other traffic sources (subscriptions or social media), search engines bring visitors who are generally unfamiliar with your blog and have one definite goal: to get an answer or solve the problem with the help of your post. Step 1. Look Look for standout ideas. Step 2. Forecast

Can Brands Help Us Filter Our Memories?

Engaging Brand

The holiday season seems to make us all more reflective. We live in a busy world with data coming through our screens at an unprecedented rate, it is good that we take time to reflect on our life, our family and society as a whole. One aspect of the social web that constantly attracts me is the lack of filtering and the effect of this on society. . We filtered.or Related articles.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Students and technology [INFOGRAPHIC]


Another interesting infographic from BachelorsDegreeOnline , using data from Educause’s ECAR Annual Study of Students and IT. Are you ready for when these undergrads become grads… and postgrads… and coming to you for professional development ? Presented By: Please Include Attribution to With This Graphic. Please click through to see them.

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The History of Google Panda & Penguin, Abridged


This is a guest post by Matt Beswick. Every year, Google quietly releases hundreds of refinements to their search engine algorithms. Most of these updates are small, incremental changes that go largely unnoticed. The major upgrades, however, receive serious coverage by mainstream news outlets and bloggers alike due to the momentous impact that they have on the broader web at every level. Panda 1.0

Make Money From a Low-traffic Blog [Case Study]


This guest post is by Nathan Barry of Designing Web Applications. It seems like every day you read a story about a blogger who released a product to their audience and made a ton of money overnight. But then after you read more details about their story, you learn that they already had a popular blog with a huge audience. That’s the point in the process where I always used to feel disappointed. While I wanted to replicate their success, I didn’t have an audience. My story is different. Yes, I managed to pull off a massively successful product launch, but I did it with a tiny audience.

Is Your Marketing Plan Integrated?

The Social Media Incubator

It is used to be that companies that invested in a marketing plan at all only had to craft their marketing plan for a brick and mortar world. Even after the advent of the Internet, many companies didn’t integrate an online marketing plan. The first wave of Internet marketing was largely new startups and gutsy entrepreneurs experimenting with how to position their businesses online. Possibly.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Exact Match Domain Hysteria: Is It Worth It?

Small Business Mavericks

Not all domain names are equal. When you decide to purchase a new domain name for your business you’ll have to decide on a few things. You really have only three options: Exact match domain name. Partial match domain name. Branded domain name. The “exact match” and “partial match” are a reference to keywords in the domain name. Are they necessary? You do have one other option for your domain name. You can do none of the above, but that’s not really an option. You can of course do both. Or you can simply opt to go the branding route as Google, Yahoo!