Thu.Jun 30, 2011

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How Social We Are With Social Media

Ari Herzog

The following article is written by Brandon Yanofsky. My parents love poking fun at my generation of 20-somethings. They say we lack social skills. They observe we walk around constantly looking down at our phones and never start any conversations with people around us. Photo by Funkdooby. Technology Does Make Us Less Social. But is it true? In some ways, social media brings us closer.

The PR Pro and Blogger Manifesto

Spin Sucks

Yes, it’s Facebook question of the week time, but all you people have failed me. Minus Ryan Cox’s 20,000 questions, not one of you has asked a single question. Do you feel guilty yet? Head over there and post a question on our wall. Go ahead. I’ll wait. Awesome! Thank you! A few weeks ago, I spoke at the Vocus User’s Conference about the PR pro and blogger relationship.

Thinking of Creating a Business Profile on Google+? Better Wait.

Stay N' Alive

Danny Sullivan posted a great critique of Google+ today - the fact that in order to create a business profile on Google+, you have to go through the motions of creating a user profile on Google, which includes putting an age (of which is a minimum 18 years old at the moment to use Google+). It turns out Google doesn't want users to do this though, as Bradley Horowitz , from the Google+ team responded with this: "Let me be clear - and I'm sorry if this wasn't obvious - we are not currently supporting brands, organizations, and non-human entities in the Google+ field trial.

Physical Presence Means Marketing Simplicity


Marketing is essentially the business of making people aware. The reason marketing is vital for virtually any company or corporate entity is that there’s often a wide gulf between the number of folks who potentially need the product or service being provided and the number of people who aren’t aware the product or service is offered. Think of it like how landmarks work for cities.

Social Media Automation 101

More Trending

Google Analytics Now Tracks Facebook Likes, Tweets, and Google +1.

PWB Marketing Blog

Facebook: How to View Newsfeed of a Friends List

Laurel Papworth

Let’s say you want to see just the status updates of a group or list of friends on Facebook. Perhaps you want to ignore work folk and just see your family’s statuses.  How do you do that? It’s a feature that Facebook had and then I thought they had lost. But apparently not – I found it again! As usual, the minute I do that, Facebook changes it’s website.

List 31

Ten Lessons I Learned from My Clients

Spin Sucks

Today’s guest post is written by Heather Whaling. In PR, we spend a lot of time teaching our clients. We teach them how to speak in sound bites or how to assimilate into online communities. We explain how blogging can help achieve business goals, or why speaking opportunities matter. I’ve been reflecting a lot on what I can learn from my clients — both good and bad. Talk less.

The Man Behind The Myth

Waxing UnLyrical

This is a personal post. So if you have the patience to put up with it, I appreciate it. If not, we’ll be back to our regularly scheduled programming tomorrow. Today is my husband’s birthday. So rather than talk about you, or me, I’m going to talk about him today. But it made for a good headline… right? My husband and I “met&# online 13 years ago. Over email. So I did.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Everything I Needed to Know I Learned from Twitter


“Everything has beauty, but not everyone sees it.”. Confucius. admit that when I first signed up for Twitter in the spring of 2008, I didn’t really “get it”. It took months for me to “see the beauty”, even though the awesomeness of Twitter had been there all along. Twitter really came alive for me when I began to see it as a mirror for life. realized that Twitter teaches us everything we’ll ever need to know in 5 simple tips: 1. We Are Interconnected. Twitter is an interconnected web of life. What I tweet has an effect on you, and what you tweet has an effect on me. How can I serve?

June 2011: Ottawa's Twitter top 20 | Sherrilynne Starkie

Sherrilynne Starkie

Twitter 23

U.S. Navy Virtual Scavenger Hunt Charts Fan Interest

Social Media Strategery

Is your Facebook Insights Dashboard filled with peaks and valleys? Do the same people do all of the commenting and liking? Do you have a lot of likes, but very little comments? Does your organization have several sub-pages with little or no traffic? If you answered yes to any of the questions, then you may want to take a cue from the U.S. The Scavenger Hunt helped them do that. Government 2.0

Marketing Lessons From Seth Godin

Twist Image

The best businesses have the marketing baked into the product and/or service. That seems rudimentary enough, but leave it to Seth Godin to say it in such an easy to understand way. Godin's been thinking, writing and talking this way for a very long time, but he lives it as well. Have you been following his latest venture, The Domino Project ? His newly launched publishing company (in partnership with Amazon ) was created to re-energize a lagging book publishing industry and he's definitely been shaking things up. ploughed through the book in about an hour. smiled the whole way through. Classy.

A World Gone Social

Learn how companies must adapt to survive.

The Fallacy of Round the Clock Social Media

Convince & Convert

Guest post by Chris Hall an interactive content specialist at Off Madison Ave who specializes in writing for humans, not robots. It’s 11PM and the world around you is getting ready for bed. As a mobile obsessive, you instinctually check your Facebook, Twitter and all the rest of your social media accounts while you brush your teeth, only to find that someone has interacted with your brand. The world stops – you must answer. That’s the way my world has become at least, because in my mind brands don’t sleep. How could they? Does Faster Matter? Give the Brand a Break. Brands are allowed to sleep.

The Best Piece Of Writing Advice

Twist Image

What is the best piece of advice you ever got about how to get better at writing? For me, it wasn't so much a piece of advice as it was a self-realization. I got better at writing (much better, in fact) by reading books that we were written by comedians. and that's no joke. Just this past week, I finished reading Tina Fey 's book, Bossypants and I'm currently in the middle of Adam Carolla 's In Fifty Years, We'll All Be Chicks (yes, I realize the polar opposite sides of the comedic galaxy that these two geniuses orbit). There is truth in comedy. Marketing is about telling a story. advertising.

The thought process has changed…

The Way of the Web

So it used to be a case of having a thought, and then deciding whether to act on it. Now that’s changed as I have to: Tweet it with a short link and hashtag. Then Facebook it, ideally with a picture. Then give it a businesslike description for LinkedIn. Then +1 it , with a few more words. Then Tumblr it, ideally with the picture and a link. Then blog it here, with a lot more words. Then Stumble that post with a nice description. Then bookmark it with Diigo and Delicious. And maybe bung it on Reddit , Digg or HackerNews. Oh, and maybe any relevant old school forums.

Dropdo A Smart Online File Viewer


We’re halfway through 2011, and to me it seems like there are a host of things that haven’t been done yet. Where’s my flying car? My house on a hydraulic lift? Self-cleaning glasses! How is it 2011 and I still have to clean my glasses 19 times a day? Also in this vast list of that which we should already have mastered: email attachments. Wrong. Nobody has to download anything.

Social Media Marketing GPS

Why Link Diversity Is Important

Small Business Mavericks

When you go about your link building campaigns, do you bother yourself with ensuring your links are varied in nature? That is, do you use the same anchor text all the time or do you strive to create a more diverse link portfolio? The truth is most SEOs only use one primary keyword for their anchor text. Link diversity means several things. It isn’t all about anchor text. That’s only one part of the equation. The key is to build a link portfolio that looks natural. Build your links from a lot of different types of websites (directories, blogs, forums, etc.) within your niche.

Ramit Sethi: I Will Teach You To Monetize (In 6 Steps)


This guest post is by Michael Alexis, producer of They thought that I cared about making $300 or $500 a month. Honestly, I didn’t give a damn about that. – Ramit Sethi, How many of your readers tell you that you have to monetize your blog? Do they call you crazy when you don’t? Don’t try to monetize too quickly. For $5.

Don't be generic, be interesting!

Engaging Brand

Do we look for something interesting each day? know that sounds silly but life can be generic and what we offer can be generic. This can be as relevant for brands and for leaders. Brands offer what people expect them to, leaders read the business books and follow the standard steps. For me generic is boring - generic should form the basis of your thinking but then you need to look deeper and make the offer, make your ideas 'interesting'. By personalising to your brand values, by showing an individualised brand personality you bring colour to an often grey marketing world.

Who Else Wants to Sell More Ebooks?


This morning I was doing some reports on eBbook sales over the last few years and it struck me how much difference there can be in terms of numbers of sales from one ebook to the next—even ebooks sold on the same blog. On dPS we have now launched six photography ebooks (and have another about to launch) and the variation in sales numbers is quite amazing. timing of release. price. cover design.

How to Be Social: A Social Media Manifesto

Cartoon of the day

Jeff Esposito

Cartoon of the Day Baby Cartoon Cat


Interview: EMC Does Social Media From The Inside Out

Adam Cohen

Recently I had a discussion with a client about doing social media “inside out&# – starting with leveraging collaboration tools and focusing on using social tools inside the walls before engaging customers. I was quickly reminded that storage technology and services company EMC has taken that approach and embarked on a journey with employees, customers and partners worldwide.

The Beginner’s Mind at Work

Geoff Livingston

by Benson Hendrix. Image by moonlightbulb. “In the beginner’s mind there are many possibilities, in the expert’s mind there are few.” – Zen Master Shunryu Suzuki, “Zen Mind, Beginner’s Mind&#. One of the concepts in Zen Buddhist philosophy is the idea of the “beginner’s mind.&# Don’t stop asking “why can’t we do …?”. What’s your ROI? The cup is full!”