Waxing UnLyrical

JULY 24, 2013

'Ed: WUL is still on vacation, so we’re using some of our older-but-still-great content to keep you satisfied. This originally ran on Nov. 30, 2012. and will be particularly interesting to you if you work at the intersection of health care and social media. Your child has come down with a rasping cough. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick.

Health Care 192

Health Care Social Media Insurance Education 192

Firebelly

JULY 24, 2013

'David Spinks – Community Man. Bourbon Fan. To say that David Spinks loves community is an understatement. He’s all about community – and he’s got a track record that proves it. He’s a serial entrepreneur – his latest company is Feast , an online cooking education site (he’s not just the founder, but also an avid participant – and I should know I took the launch class).

Communities 172

Communities Startup Class Forums 172

Social Media Marketing

JULY 24, 2013

'Facebook’s Q2 earnings show mobile growth, U.S. customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mob

Social Media 162

Social Media Flipboard Journal comScore 162

Kikolani

JULY 24, 2013

'While many popular blogs have trended away from accepting unsolicited guest post submissions, not many have shared the results of this strategy. A lot of people are curious – does having less content really hurt in regards to traffic and subscriber rates? In this post, I thought I would quickly share the results of taking over sole authorship of Kikolani since March, comparing eight months of analytics and subscriber data.

Comparison 160

Comparison Overview Analytics Blogger 160

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Convince & Convert

JULY 24, 2013

'In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the newly launched Foursquare ads , and whether they are a viable option for marketers, an annoyance for users, both or neither. Whither the Check-In? In April, Bloomberg cited Foursquare data showing 6 million daily check-ins in January 2013 versus 4 million per day in January 2012.

Foursquare 122

Foursquare Adwords Mobile Advertising 122

Small Business Mavericks

JULY 24, 2013

'When it comes to marketing through Facebook, businesses have the ability to set up a brand page and use it as an outpost to draw attention to their brands. But if all of your posts are self-promotional hype, you will eventually turn your fans off and they will turn you off. Here are some ways you can use to keep your Facebook page interesting. Post images.

Communities 101

Communities Facebook Survey Small Business 101

ProBlogger

JULY 24, 2013

'Yesterday, during our Q&A webinar, we received a lot of questions about the tools and services we recommend for different aspects of blogging. While we touched on a few, there are quite a few more that I wanted to touch on. Not all are strictly ‘blogging tools’ but all are things we regularly use as a team. Note: I am an affiliate for some of the following tools and services but am also a daily user of all of them and have been for a minimum of 12 months.

Tools 46

Tools Forums eBook Software 46

Writtent Blog

JULY 24, 2013

'Thanks to Google’s Panda and Penguin updates, getting your blog to appear on the first page of search results is trickier than ever. Building links is frowned upon, but you still need links to rank well. So what kind of link building strategy can you use to get the high-quality links you need without incurring the wrath of the Google gods? The answer: a strategy that focuses on building relationships and benefiting readers.

Strategy 92

Strategy Crowdsourcing Flickr How To 92