Social Media Strategies Summit

OCTOBER 3, 2019

TikTok was also downloaded 1 billion times in 2018 , eclipsing Instagram’s 444 million downloads. ByteDance is also taking steps to monetize the user-generated content (UGC) that millions of people post to the video-sharing platform. By now, you’ve probably heard of the emerging social media site, TikTok. Source: SensorTower.

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Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

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Later

MAY 6, 2020

TikTok makes it super easy to download videos from any profile (including your own) and repost it to other social media channels. So the retail brand partnered with TikTok’s biggest star, Charli D’Amelio , to create sponsored content that drove new eyes to their brand page. Tip #9 to Get Followers on TikTok: Repost TikTok as UGC.

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Later

NOVEMBER 13, 2019

Instagram Aesthetic Trends #3: A Curated UGC Feed . Whether they use a branded hashtag like Airbnb or curating their whole feed from their community of influencers and ambassadors like Mejuri, UGC is here to stay! . TOP TIP: Find a way to make your UGC content recognizable for your brand, says Jordan from Ritual. .

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Later

OCTOBER 29, 2020

In fact, up to 30% of all US retail sales are expected to happen on digital channels this year! . There are plenty of ways to show your followers you care – for example, some brands use UGC (user-generated content) to give their customers a virtual shout-out. . Holiday Marketing Ideas #6: Share a Free Downloadable Resource .

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Sprout Social

NOVEMBER 16, 2021

For example, fashion retailer River Island has over 160 active tags they apply to content to track more qualitative insights like consumers’ preferences for UGC content versus official brand photography. Thanks to emerging functionality across social platforms, everything from video to UGC can turn into a conversion opportunity.

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Social Media UGC Analysis Conversation 140

Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. How do you take your Facebook sales up a level?

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Hootsuite

DECEMBER 6, 2021

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. It gets people talking on and off social media about what your brand is doing and can increase overall brand awareness of both web and brick and mortar retail.

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Instagram How To Hashtag HootSuite 145

Hootsuite

SEPTEMBER 24, 2019

Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear. If you’re brand new or are creating a brand new account, here’s what to do: Step 1: Download the Instagram app. Non-retail e-commerce: Thursday, 4 or 9 p.m.

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Instagram Tips Marketing Hashtag 112

Later

JULY 22, 2020

The Shop tab is an awesome addition for both retailers and everyday users looking for shoppable inspiration on Pinterest. You can use rich Pins to drive more app downloads, link to one of your articles, or send users straight to your in-stock products. Want to learn more about the wonders of Rich Pins on Pinterest?

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Strategy Brands UGC Marketing 58

Sprout Social

JULY 1, 2019

Similarly, you’ll see many retailers and ecommerce brands use their customer shoppable feed links (like this Like2Buy link from Curalate). Retail and e-commerce. Including social proof, a branded hashtag and emojis, readers are led directly to their download call-to-action with a trackable link. Solo businesses and influencers.

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Instagram Tips Hashtag UGC 111

Hootsuite

MARCH 2, 2023

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. The online clothing retailer, Dorothy Perkins, discovered this the hard way after deciding to use the hashtag #LoveDP. No tricks or boring tips—just simple, easy-to-follow instructions that really work.

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Social Media Brands HootSuite Policies 97

Later

AUGUST 25, 2020

time of the whole year, especially if you work in retail or e-commerce. To help you stay organized this year, we created a holiday marketing campaign checklist (and a free downloadable worksheet!) Download out our free campaign checklist to help you plan your timeline and tick off everything you’ve achieved! . And, it’s FREE!

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Campaign Marketing How To Instagram 89

Later

AUGUST 24, 2021

She shared her partnership with retailer HomeGoods , and asked her community to send her UGC should they see her work in-person. Creating thumb-stopping Tweets to promote your products can not only help raise awareness, but encourage sales too. There are several ways to do this: 1.

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Twitter How To Newsletter Fashion 74

Pixlee

DECEMBER 30, 2020

Throughout my time at Yakima, we’ve really been able to capitalize on the user-generated content (UGC) features from Pixlee. A large part of our social strategy is leveraging UGC for our social media, as well as featuring partner and customer photos on some parts of our website. Consider: Do they fit your brand values?

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Features Brands Influencer Travel 52

Later

MAY 8, 2019

User-generated content (UGC). User-Generated Content (UGC). By sharing UGC, you’re not only able to tell your followers what your most popular products are, but you’ll be sharing testimonials and showing your product in action. TIP: Just remember to always follow the rules when reposting UGC. Product features.

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Sprout Social

OCTOBER 17, 2016

However, if you direct your ads to a lead generation form with a free offer–like a downloadable guide–you'll be able to capture more leads. Implements UGC through its #DogsofWeWork contest and other campaigns to expand its reach and connect with customers. Encourages fans to create UGC through its sponsored filters.

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Social Media Marketing Hashtag LinkedIn 40

Later

DECEMBER 13, 2019

Podcasts, ebooks, courses, downloads – if you're a service based business this is an awesome avenue to explore.? ? ? As reported by Vogue , Scandinavian retailer Carlings is using Instagram to create a digital shopping experience for their followers and fans. . Want to learn more about Instagram Shopping?

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Instagram Strategy Collaboration Influencer 75

Hootsuite

MARCH 9, 2022

There are two integration points to choose from — you can have the entire retail experience contained within the app, or you can have the final transaction take place on your website. Download now. Encourage UGC. UGC might take the form of a TikTok challenge or meme, or it could just be a single video that goes viral.

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