Ignite Social Media

SEPTEMBER 26, 2016

CPG companies will benefit from being able to partner with Nielsen Catalina and they’ll have access to Oracle’s Lift API. Tracking ROI back to a particular ad should be easier with new integrations with Visual IQ and Neustar, and the app downloads crowd will have their choice of seven new tracking partners.

Social Networking 60

Social Networking News Nielsen API 60

Janet Fouts

NOVEMBER 7, 2017

It’s not news that people search social media for reviews on purchases, hotels, restaurants and such, or that they ask their friends for recommendations. According to the Nielsen Trust in Advertising report , 83% of consumers world-wide trust recommendations from friends and family. 66% said they trust consumer opinions posted online.

UGC 87

UGC Report Social Media Nielsen 87

ProBlogger

APRIL 26, 2017

According to an eye-tracking study by the Jakob Nielsen group, viewer attention drops dramatically beyond the fold. To solve this problem, limit your sharing buttons to your top 2-4 networks. For example, Neil Patel uses just two social networks – Facebook and Twitter – on Quicksprout.

Blogger 53

Blogger Conversation Nielsen Study 53

Oktopost

JUNE 9, 2020

Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations. In addition, followers that comprise your employee networks are more likely to engage with your content because people tend to trust their peers more than they trust brands.

B2B 144

B2B Survey ROI Metrics 144

ProBlogger

MARCH 8, 2023

As you would expect, metrics tell part of that story, so let’s take a look at them using a framework I thought I came up with, but has also been neatly described by Nielsen as the 3 Rs – Reach, Resonance, Reaction. I actually use at least one more R for Relevance which we’ll cover later.

Brands 32

Brands Metrics Blogger Survey 32

Convince & Convert

APRIL 14, 2015

At CoSchedule, this method helps us publish two 2,000-word posts each week (with around 10 blog graphics and a free download in every one). There’s an unwritten etiquette for every social media network’s appropriate publishing frequency. Free content downloads (and email subscribers). Product signups.

Process 60

Process How To Team Publishing 60

ProBlogger

JUNE 5, 2016

As you would expect, metrics tell part of that story, so let’s take a look at them using a framework I thought I came up with, but has also been neatly described by Nielsen as the 3 Rs – Reach, Resonance, Reaction. I actually use at least one more R for Relevance which we’ll cover later.

Brands 20

Brands Metrics Blogger Survey 20

Buffer Social

AUGUST 9, 2016

billion of which access the social network via mobile devices. Attention: People spend a lot of time on social networks. You can choose among Apply Now, Book Now, Contact Us, Donate Now, Download, Learn More, Shop Now, Sign Up, Watch More, or no button. billion daily active users on – 1.03 Learn More.

Advertising 40

Advertising Facebook URL Campaign 40

Viper Chill

APRIL 25, 2012

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). Social networks are growing at record-breaking speeds. Further proven by how popular they are on social networks where, again, unwanted information is easier to skip. Not a day later.

Sites 96

Sites Industry Blogger News 96