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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Response rates for email surveys continue to decline; who has the time to answer a survey? (At

ROI 191
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Social Media Budget Ratio in B2B Marketing

Buzz Marketing for Technology

They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above. As far as the rest of the percentages in the survey I can say I go much heavier on things like webinars and flash demos (which I am counting under corporate website spend).

B2B 198
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KMWorld.com: What are people searching for and where are they looking?

Buzz Marketing for Technology

Covering the latest in Content, Document and Knowledge Management. White Papers. Document Management/Conversion. Image, Forms, Document Capture. The largest percentage of searches was for documents about a topic (45 percent), particularly for scientific and technical information (30 percent). Buyers Guide.

Insurance 124
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Intranet Blog :: E-mail fatigue

Buzz Marketing for Technology

Email is an inefficient document sharing system. The study culminates a great deal of analysis including a survey of more than 1000 e-mail managers (mostly IT managers and executives, and records and document management specialists). Intranet (Finding ROI) White Paper. Other study findings: Ã? Technology Vendors.

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How to Fill Up Your Social Media Calendar [Strategy + Template]

Rebekah Radice

To help you get started, I’ve documented the exact strategy I’ve followed for years. And as Ron Guirguis points out in an Edelman Trust Survey, “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. White papers. White Papers.

Template 131
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How Bloggers Can Make Money from Brands

ProBlogger

Undertake depth interviews, where you spend a day with a person and document everything relevant. Complete desk research, preparing white papers that pull together audience-specific trends (what they like, where they are, how they communicate, with text, photos and/or videos). Online surveys. Conversions.

Blogger 42
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How to develop a content marketing plan

Sprout Social

According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. A content marketing plan is a documented strategy that details the who, what, when, where, why and how of your content. To start, you’ll want to document all of your existing content. What is a content marketing plan?

Content 111