Sprout Social

APRIL 16, 2020

It’s not too much of a stretch to suggest that many of us have an addiction to social media. The average daily social usage worldwide is around 144 minutes per day , with the average American spending roughly two hours and three minutes on social per day. Campus social media managers get this in their inbox.

Social Media 143

Social Media Social Media Management Exercises Policies 143

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. However, as Katherine Van Allen, Senior Solutions Engineer at Sprout, points out, the benefits of social outweigh the risks.

Social Media 97

Social Media Privacy Insurance Guidelines 97

agora pulse

JULY 17, 2020

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy.

Report 147

Report Social Media Metrics Aggregator 147

Hootsuite

APRIL 26, 2023

If you manage social media for a healthcare organization , you’ve come to the right place. In this article, we explain what HIPAA says about social media, go over common HIPAA violations, and share tips for building a HIPAA-compliant social media strategy. What does HIPAA say about social media?

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Social Media Health Care Tips Policies 93

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

APRIL 28, 2020

For some social media managers, reporting comes with the job. For others, leadership may have a more hands-off approach, expecting the social team to “just put this on social.” ” But making social media work is work, and measuring whether it’s happening requires at least a little analysis.

Report 117

Report Social Media Social Media Management Project 117

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments.

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Collaboration How To Education Team 224

Hootsuite

AUGUST 11, 2020

A great social media proposal is a key tool for any social media marketer. Whether you’re a freelance social media professional or you work at an agency, you need to understand how to use a proposal to build business. And then use our free social media proposal template to create your own in minutes.

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Proposal Template Templates RFP 143

Hootsuite

JUNE 24, 2020

Social media mistakes happen — but they don’t have to. Setting up an efficient social media approval workflow decreases the risk of publishing errors. With a social media content approval process in place, all content is vetted, edited and approved by select team members ahead of publication. .

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Social Media HootSuite How To Template 145

agora pulse

FEBRUARY 18, 2020

Agencies, want a simple way to collaborate with your clients on social media content? Social media agencies are constantly looking for ways to set themselves apart. It is amazing to think that just over a decade ago social media management wasn’t even a career. What Are Shared Calendars?

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Social Media Social Media Management Upcoming Collaboration 104

agora pulse

JANUARY 30, 2018

As a social media manager, you have a million things to think about every day. Unfortunately, when it comes to social media hacking and account security, you will probably only think about it when it’s too late. Three Recent Cases of Social Media Hacking. Game of Thrones. Amnesty International.

Social Media 144

Social Media Social Media Management Policies Reputation 144

Oktopost

APRIL 2, 2020

Social media marketing analytics is big business. Helping people make sense of the data that social media managers (SMM) have access to is no easy feat. Luckily, for those struggling with this, a good social media reporting strategy can help you make sense of all this. billion (USD) by 2024.

Report 126

Report Social Media Tools ROI 126

Hootsuite

JUNE 29, 2023

Social media guidelines for healthcare professionals serve a similar purpose. This blog will walk you through generally accepted social media guidelines in healthcare. Plus, we’ve got a bonus template and some examples you can shamelessly rip off. What are social media guidelines in healthcare?

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Guidelines Template Templates Social Media 78

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. If you need writing, social, or marketing/comms help, I’m taking clients! What do social media consultants do? This career takes time and work.

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Consultant Social Media How To Insurance 103

agora pulse

JANUARY 3, 2017

Social media tools like Agorapulse work because social media platforms (like Instagram) have APIs (application programming interfaces). A tool like Agorapulse can send a request to Instagram: for example, it can request that Instagram provide the number of likes you received on your most recent Instagram post.

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Instagram API Social Media Tools 144

Sprout Social

SEPTEMBER 20, 2021

If you’re considering social media outsourcing, we get it. After all, the expertise and time required to run social campaigns involves more than most companies can handle in-house. This is especially true for smaller marketing teams struggling with social growth. The biggest benefits of outsourcing social media.

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Social Media Team Tools Strategy 112

Hootsuite

MAY 20, 2020

With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. If you are on social (and who isn’t?) , you need to protect yourself against common social media security threats.

Social Media 144

Social Media Tools Tips Policies 144

agora pulse

DECEMBER 19, 2017

If social media is something you do love, but you just are short on time, there are some ways you can save time and still have fun being in charge of your social media. I am not necessarily talking automation, although automation does play a role in saving time on your social media management tasks.

Social Media 142

Social Media How To Notification Curation 142

Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. This means one thing: Establishing a presence on a social media for higher education institutions is more important than ever.

Education 111

Education Social Media Tips Policies 111

agora pulse

NOVEMBER 7, 2019

Are you on a social media team? Social media management takes a team—even if you only manage a handful of agency clients or collaborate with colleagues throughout your company. Here’s how your team can benefit from creating and sticking to a social media approval process. Marketing manager.

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Process Team Social Media Social Media Management 70

Hootsuite

APRIL 29, 2020

A social media posting schedule is a lifesaver for busy social marketers. In addition to making your workday less stressful, using a social media scheduler can help you plan an effective content mix. You can look for opportunities to reinforce social messaging across platforms. Conduct a social media audit.

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Template Templates Social Media Tools 145

Hootsuite

SEPTEMBER 10, 2019

Ever consider running a social media takeover? A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. Why run a social media takeover?

Social Media 111

Social Media How To Hosting Hashtag 111

Buffer Social

JUNE 16, 2022

Social media plays a big role in how we exist on and offline. And with remote work on the rise, it’s more important than ever to understand how to use social media to connect with peers and mentors. How can social media impact your career?

Social Media 118

Social Media How To LinkedIn Authentication 118

Sprout Social

AUGUST 9, 2019

This is an example of an additional service (delivery) built on an “API” (the menu). They’re usually documented and can be accessed without too much fanfare. How Does an API Relate to Social Media Marketing? The major social media networks all have APIs. Private APIs are used internally at a company.

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API Social Media Banking Software 107

agora pulse

NOVEMBER 30, 2020

Check out our tips and tricks for social media managers to start their content marketing efforts. The knowledge gap can be especially wide for social media managers who are masters at their craft but may not realize that they can take their efforts to new heights. (If Social media marketing.

Content 182

Content Marketing How To Social Media Management 182

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. What’s the big idea?

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Campaign Social Media Marketing Metrics 119

Hootsuite

MARCH 23, 2023

AI copywriting is the process of using natural language processing software combined with machine learning capabilities to generate content for blog posts, social media, emails, scripts, and much more. We’re all learning as we go, but here are a few examples of how AI can help you work smarter, not harder.

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Tools HootSuite Price Template 135

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. These are generalized across social media channels. In this guide, we’ll go over what social media metrics are, why they’re important, how to find them and which ones you should be paying attention to.

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Metrics Social Media Analytics Report 106

Oktopost

MAY 11, 2020

Social media offers a multi-functional and useful channel for communications. Especially in today’s increasingly connected world, the smart implementation of social media in your business continuity plan can make or break a business. But how does social media fit in a business continuity plan?

Social Media 75

Social Media How To Social Media Management Organization 75

Convince & Convert

MARCH 30, 2013

Amazing how far the pendulum has swung for corporate social media. In just three years, we’ve moved from skepticism and suspicion of social media as an activity worthy of support, to the present scenario with rampant social participation proliferation. well, they often don’t really know why.

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Social Media Real Estate How To Social Media Management 152

Sprout Social

MARCH 8, 2023

When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?” There’s a new pressure on social media teams to not only make more videos, but to also star in them. Some social practitioners are all about it.

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Video Film Content How To 87

Kikolani

APRIL 18, 2012

When it comes to your social media routine keep it simple. There is too much information floating around out there on social media to consider it all. Bottom line, if how you’re using social media isn’t helping you meet your goals, DON’T DO IT! Have a social media schedule.

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Social Media How To Tweetdeck Social Networking 167

Sprout Social

MARCH 26, 2019

You’ve heard the talk about social media listening but now you want to know how to put it to use. To review what social media listening is and how it’s different from monitoring, check out our thorough listening guide here. Advantages of social media listening. Create a brand analysis.

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Social Media Sentiment Marketing Analysis 100

VEED Grow

JUNE 21, 2020

Does your social media planning process feel all out of whack as if basically you have no process? We’re giving you the resources today to fill in a social media calendar template. Get Our Social Media Calendar Template. Consider how much time and people you have supporting you with social media.

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Template Templates Social Media Sample 52

Socialmedia.biz

JULY 9, 2018

Thanks to the digital revolution, social media has now permeated every aspect of small, medium, and large businesses, especially with 52% of consumers acknowledging that platforms like Facebook influence their online/offline purchasing decisions. What is a Social Media Policy?

Policies 70

Policies Social Media How To Privacy 70

agora pulse

DECEMBER 8, 2020

Check social media. Check social media again. Why You Need Social Media Processes. For example, you might follow a set of steps when you complete influencer outreach. Or you might stick to a process when you create and build out your social media calendar. Do you have a morning routine?

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Process How To Team eBook 96

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands. Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands.

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Strategy Content How To Marketing 110