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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. Im Jay Baer.

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The GAP, ROI, and Awareness

Josh S Peters

I went through the whole site and the only thing I saw was a survey I took where they ask about different styles of jeans and where you’ve seen them advertised and ask very specific questions about online campaigns. It doesn’t look like an acquisition or lead generation campaign on the surface. That leaves us with Awareness.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] Kristi Hines I think that is probably the best way to get into the minds of the people your advertising is targeting, as opposed to the 1 – 10 rating surveys or expecting your demographic to come to a corporate website to voice their real opinions. Setting the bar very high for agencies indeed. Im Jay Baer.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors). I actually just met Tom in SF a few weeks ago. Im Jay Baer.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Have them document EVERY question they receive. When you find a pattern, create content to address it. This is the strategy of creating a Social FAQ. Ask your customers directly. Im Jay Baer.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

disclosure: MarketingProfs is a client) Their State of Social Media Marketing report – a comprehensive survey of more than 5,000 marketers – is filled with more than 225 charts and graphs about all things social media. Yes, social media applies to B2B. Up 50% over last year. Chris @ckochster.-= Chris Koch´s last blog.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. link] jaybaer If there were thousands of blogs, Webinars, books, etc. But what I do know is a methodology to find out.&# It's true.