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Do Press Releases Make Good SEO Tools?

Small Business Mavericks

I’m a big believer in press releases. However, I have seen many businesses use press releases as SEO tools rather than as publicity tools. Google Panda virtually killed article directories. Press release distribution sites are directories for press releases.

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Be Careful When Choosing an SEO for Google Panda or Penguin Recovery

Bill Hartzer

I think the title of this post, “be careful when choosing an SEO” (search engine optimization) professional really says it all. The problem is that we’re now seeing an influx of “SEO snake oil salesmen” sending emails like this, offering their “services”: From: Allison allison.janney0@gmail.com.

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Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

Many big companies are regularly confronted with this Internet Reputation Management nightmare and have to employ strategies to push down negative press and relegate Google position of negative sites that malign their brands. Online Reputation Management or counter-SEO is a specialized area that requires professional skills and tools.

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Half the SEO Techniques Used 5 Years Ago Are Now Spam

Bill Hartzer

Most of those SEO techniques are now listed in Google’s Webmaster Guidelines as being unacceptable. I’m still amazed that so-called SEO firms are sending out UCE Spam (unsolicited commercial email) spam advertising their SEO services for higher search engine rankings. Still others have nothing to do with SEO.

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SEO is Dead. Content Marketing = Guaranteed SEO

Writtent Blog

SEO as we know it is actually gone forever. There’s currently no way to achieve guaranteed SEO results by achieving a coveted spot among these in-depth articles. Still not convinced that these emerging factors indicate that SEO isn’t what it used to be? Pointless Press Releases. image credit: Search Engine Watch.

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Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity SMM

Yes, SEO (which increases website visibility) is a key component of WPO, but it’s only one component. Use news releases for exposure, not backlinks. Until fairly recently, common SEO guidance was to “Create backlinks from (press releases) to…supporting pages on your website.

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12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity SMM

How can you make a press release more friendly to blogs, Twitter and search engines? How to Turn a Blog Post into a Press Release by ProBlogger. Rebecca Lieb, author of one of the best SEO books ever , observes that “Press releases don’t work (the way they used to) any more.

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