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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. You can’t do it all alone. Jenny Li Fowler , Director of Social Media Strategy, Massachusetts Institute of Technology.

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How to create an effective LinkedIn Business Page in 6 steps

Sprout Social

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. You might be wondering how to get started, what information to include, and how to get started.

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How to Use Google My Business to Get More Customers

Hootsuite

This comprehensive guide will show you how to get the platform up and running and working for your business immediately. How to create a Google My Business account. How to verify your business on Google. Bonus: Get a free buyer persona template that helps you craft a detailed profile of your ideal customer.

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10 Best Social Media Scheduling Tools to Save Time in 2022

Hootsuite

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Click on each link for more specific details on how to schedule content for each platform.). Tailwind also integrates with Hootsuite through the Tailwind for Pinterest app in the Hootsuite App Directory.

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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

Whether you’re a solopreneur or a multi-brand team or somewhere in between, read these 19 tips to get an insider look at how Hootsuite power users wield the dashboard—and get the most out of social media for their business. Here’s our full guide on how to bulk schedule social media posts using Hootsuite. Here’s a quick how-to.

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New at Hootsuite: Customer Care, Inbox, and Amplify Updates

Hootsuite

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. We also launched new message templates to help enrich your communications. See all of your scheduled Amplify posts in one place, so you can manage your content and plan how to effectively reach your networks. Try it for Free.

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How to Get (Real!) Followers on Social Media in 2019

Buffer Social

One of the most popular topics in social media marketing is how to get more followers. We’ve dug into the research on all the latest follower trends and how new brands are growing from zero to 10,000 followers and how established brands are going from 10,000, beyond. Here’s how it works: Step one.