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Top five: Women rule content marketing!

Sherrilynne Starkie

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. And, we see how women are leading the world of content marketing. Facebook introduces 3D posts. Podcasting continues upward trend.

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Why Canva is Taking Over Visual Social Media

Convince & Convert

Tweetable Moments It’s important to communicate separately on each platform in a way that works. pegfitzpatrick Tweet This Visual Take-Over Social suits Peg well because it is an all-day writing type of job. Until Peg joined the company in April , Canva was not active in social media. Social Number of the Week: 9.5%

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Why Human-Curated Content Outstrips Computers Every Time

Convince & Convert

Elias Roman , Co-founder of Songza , joins the Social Pros Podcast this week (on the 99th episode!) Read on for some of the highlights and tweetable moments, or listen to the full podcast. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Social Pros 100! Listen Now.

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You Do Not Own Your Audience

Convince & Convert

Jeffrey Rohrs , Vice President of Marketing at ExactTarget , joins the Social Pros Podcast this week to discuss his new book Audience: Marketing in the Age of Subscribers, Fans and Followers ; the best ways to measure your audience; and the fact that even though it may feel like it, you don’t own your audience.

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How I Became the Person Most Mentioned by Digital Marketers on Twitter

Convince & Convert

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). How is Pharrell the #10 most mentioned person on Twitter among digital marketers? That guy is EVERYWHERE!

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How Life Time Fitness Wins Fans with Unplanned Social Content

Convince & Convert

Tony Saucier is the Director of Social Media at Life Time Fitness. In addition, they offer athletic events , like the Miami Marathon they just hosted, as well as digital online-only products (planning tools, workout videos, connections to personal trainers and registered dietitians, etc.). tsauce Tweet This. Trust the Locals.

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Social Pros 25 – Alison Carlman, globalgiving

Convince & Convert

This is Episode 25 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Eric Boss & DJ Waldow’s Social Media Stat of the Week ( This week : The Wall Street Journal reports more people are turning to YouTube as their news source). Listen Now.

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