Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!
Buzz Marketing for Technology
NOVEMBER 17, 2010
I see this in my travels talking to Avaya customers about how social media can be integrated into their contact center. It saves customers who are having an issue call them Brand Adversaries and delights them into becoming a Brand Advocate while it also provides a cost reduction ROI when it comes to the call center. Email this to a friend?
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