As I travel the country, teaching people how to integrate social media into their marketing efforts — I often get asked — if I only have time to invest in one social media tool or site — which one is best? Social is no different. Which is why tools like the social media cheat sheet that you see to the right are so helpful.  The tools they evaluate include the standards like Facebook and Twitter but the sheet includes 14 different sites including the likes of Pinterest (of course) and Reddit , Digg and Slideshare too. MORE >>

Digg is unofficially dead. The tens of millions of pages of content curated by millions of users (and thousands of Digg “addicts” who spent countless hours every day for years finding the best on the web to present to the world through Digg) were wiped out and will never return. This will be the last post on this site about Digg. It will be joining the ranks of Mixx, Propeller, and Yahoo Buzz in the “Social Media Graveyard” category. The final thing I’ll leave you with is an image of the current Digg team. MORE >>

Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. This confusion is partly due to some still-common misconceptions about social media marketing. As the goal of Social Media is Simpler Than You Think was to demystify social media marketing, this post will attempt to de-myth-ify it. MORE >>

The rise of Reddit and the steady decline of Digg have been well documented. Has this translated into a significant change in social news referrals for publishers? Anecdotally we’ve all seen Reddit gain in prominence at a time when Digg has struggled to maintain its relevancy. ” I wanted to get a better idea of just how much of a shift has occurred with some of the publishers that we work with at Define Media Group. So I pulled the 2009-2011 Reddit and Digg referral figures for selection of 12 major magazine and Web-only content sites. Social Media MORE >>

We’re four and a half months into the new version of Digg. The social news site that was once the darling of technology and business bloggers alike had seen a dramatic downturn in traffic and users over the previous couple of years and there was a lot of excitement about the potential rejuvenation of the site. The “social celebrity” status that many such as MrBabyMan and LouieBaur had achieved through years of work were destroyed by the new site “as if millions of voices suddenly cried out in terror and were suddenly silenced.” Triage is over. MORE >>