Oktopost

APRIL 7, 2022

Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. Perhaps they signed up for one of the webinars you promoted on LinkedIn, or they’ve downloaded one of your handy whitepapers. Case studies.

Social Media 118

Social Media How To Metrics B2B 118

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. If you use Wufoo to power your forms, you can hook up Flowtown to investigate, score, and sort your form submissions, and then alert you based on custom business rules. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here.

Consultant 123

Consultant Metrics Social Media Social CRM 123

agora pulse

MAY 26, 2020

Product trials and demos. If your company makes software or other complex products, trials and demos might be standard steps in your sales process. Events and webinars. or white papers, you’ll want to use them for lead generation. There, you can request contact information from interested customers.

Social Media 150

Social Media How To Discount Campaign 150

Sprout Social

FEBRUARY 22, 2021

While product demos are great, nothing beats a case study that shows how customers use your product or service to address a need. to drive conversion-focused content like webinars or white papers. Retargeting ads help you reach out to people already familiar with your brand (warm leads) and can be used. Conclusion.

B2B 137

B2B Social Media Hashtag Press Release 137

Oktopost

JULY 23, 2020

Adapting your content to funnel stages is more about the message than it is about the medium (article, whitepaper, webinar, etc.). In the middle of the B2B funnel content usually consists of: White papers. Targeted webinars. Product demos. TOFU (Top of Funnel). Subscription-based newsletters . Case studies.

Content 169

Content B2B How To Types 169

Keyhole.co

JANUARY 4, 2022

Some LinkedIn content ideas are: Blog posts White papers Media coverage Announcing product launches or updates Sharing open positions and welcoming new employees. When someone engages with your post, chances are that it will show up in the feeds of their connections, further increasing your reach.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Convince & Convert

MARCH 18, 2016

Each and every episode of Marketing Marvels, this very show, includes an overview and then a quick demo of cutting-edge marketing technology that I personally believe in and endorse and use and recommend. We’re going to show you a demo of that, it’s pretty slick. Here are all our webinars. Jay: Right.

Marketing 60

Marketing Content eBook Joomla 60

Convince & Convert

JANUARY 11, 2017

If we’re doing a webinar, I know how many people registered and attended. They want to get more information, so they will go to Google, search my name, the company name Oktopost, get to my website, and hopefully leave their information or fill out a form to get a demo, a whitepaper, webinar, or whatever.

Social Media 60

Social Media ROI B2B Metrics 60

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. Get a demo.” There’s got to be something between white paper and checkbook. That’s for sure. Eric: That’s really cool. They’re strategic, too.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. Get a demo.” There’s got to be something between white paper and checkbook. That’s for sure. Eric: That’s really cool. They’re strategic, too.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

APRIL 22, 2016

Each and every episode of Marketing Marvels includes and overview and a quick demo of cutting-edge marketing technology that I personally endorse and recommend, plus Q&A, to help you decide whether this technology is right for you and your business. Just show them the demo and then I’ll tell you. Jay: It is my pleasure.

Campaign 60

Campaign Groups Groups Analytics 60

Writtent Blog

APRIL 8, 2013

Encourage repeat purchases with valuable discounts, free trials, product demos, and other offers. Event calendar: Tell subscribers about upcoming events in your company (like your monthly webinars or weekly podcasts) or industry (such as conferences and expos) so they can participate or trust you to pass things on.

Newsletter 111

Newsletter Resources Content Press Release 111

Convince & Convert

DECEMBER 30, 2015

Demos are like a show-and-tell for your product or service, and are particularly powerful when combined with user-generated content. White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. Animated GIFs.

Diagrams 60

Diagrams Posterous Eventful Template 60

Convince & Convert

SEPTEMBER 15, 2015

Demos are like a show-and-tell for your product or service, and are particularly powerful when combined with user-generated content. White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. Animated GIFs.

Types 60

Types Content Diagrams Posterous 60

Webbiquity SMM

NOVEMBER 28, 2011

Social media is a very close second, followed by virtual events / webinars, SEO, email marketing and paid search. Sutton summarizes MarketingSherpa survey results showing that website design and optimization is the top budget priority this year, cited by 69% of respondents as an area of increasing investment.

Statistics 219

Statistics Research Social Media B2B 219