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Social Listening vs. Social Monitoring: How To Use Both in 2024

Hootsuite

Social media monitoring is the process of tracking social mentions, which can be specific keywords, phrases, or hashtags. They should include the hashtag, tag, and handle. Discover how your customers feel about your brand, from positive to negative. Find out how much return you’re getting from your social media efforts.

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The Best TikTok Hashtags to Use to Grow Your Views and Reach in 2021

Hootsuite

But harness the power of TikTok hashtags to complement your editing techniques, and you’ll be set to conquer the TikTokosphere (a cool new phrase that is not taking off at the rate I want it to). What are TikTok hashtags? A hashtag is a # symbol, followed by words, acronyms, phrases, numbers, or sometimes even emoji.

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The TikTok Effect: 6 lessons from TikTok trends to influence your social strategy

Sprout Social

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? According to Vidyard’s 2021 Video Benchmarks report , the most common types of business-created videos are product demos, followed by how-to’s and explainers.

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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. From memes to larger social trends, social listening platforms are like an advance alert system for what’s happening in the social sphere. It’s also an important form of competitor research.

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39 Instagram story ideas to boost engagement for your brand

Sprout Social

In fact, 39% of consumers say they like to see customer testimonials or demos from brands. One step further: Translate your longer-form content, like blog posts, into a how-to or step-by-step guide Story. Share a trending meme. Where would social media be without memes ? Add custom birthday hashtag.

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How HIKI Shifted Their Social Media Marketing Launch Strategy During COVID-19

Buffer Social

Our HIKI audience is predominantly Gen-Z / millennials, so I look to platforms and topics that those demos are currently responding to most, like pop culture, TikTok, Giphy, and my Instagram explore page. Our HIKI audience is predominantly Gen-Z /millennials, so I look to platforms and topics that those demos are currently responding to most.

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10 Tips to Master LinkedIn Employee Advocacy

Sprout Social

From deep thought leadership to relevant memes commenting on industry insights, content is powerful. Now that you know the “why,” let’s get into “how” to get your LinkedIn employee advocacy strategy off the ground. Request a demo. And content is the key to reaching them. 10 tips to master employee advocacy on LinkedIn.

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