Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

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Strategy Brands Content UGC 121

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content.

Publishing 94

Publishing Tools Brands Facebook 94

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. You can’t do it all alone.

Collaboration 224

Collaboration How To Education Team 224

Hootsuite

MAY 6, 2024

Reduce response time (and your workload) Manage all your messages stress-free with easy routing, saved replies, and friendly chatbots. Book a Demo What is a social inbox tool? A social inbox tool is an online tool designed to manage messages from multiple social media platforms in one place.

Tools 79

Tools HootSuite Team Social Media 79

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done.

Collaboration 88

Collaboration Tools Social Media HootSuite 88

Ignite Social Media

AUGUST 9, 2022

While Sprout Social is definitely not the only social media management tool out there, it is quickly becoming one of the most popular. In this comprehensive review, we’ll break down all of the features of this platform and help you decide if it’s the right fit for you. What is Sprout Social. Who Fits Best

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Review Social Media Management Price Collaboration 78

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

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Team Hubspot Marketing SMS 107

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. Access features that help you publish content, engage with your audience, view analytics and more.

Instagram 112

Instagram Tools Strategy Hashtag 112

agora pulse

AUGUST 17, 2020

Planning a social media marketing strategy may sound overwhelming. Are you planning to boost your social media marketing performance? Or maybe you are going to start your very first social media campaign? How to Create a Social Media Strategy. More leads. More conversions.

Social Media 171

Social Media Strategy Marketing How To 171

Oktopost

NOVEMBER 16, 2021

Our Salesforce integration lets you follow your customers on each and every touchpoint they have with your brand on social and pinpoint their intent in real time. Not only does it add your customers’ social engagement data to Salesforce, but it also shows you how this channel impacts your bottom line. Good stuff. Let us know!

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Team Social Media B2B Sample 126

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. Free 30-Day Trial What is Salesforce Social Studio?

HootSuite 85

HootSuite Social Media Management Tumblr Hashtag 85

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Book a Demo 3.

Social Media 141

Social Media HootSuite How To URL 141

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. But that’s not the only social media impact on retail brands.

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Retail Social Media Brands Tips 105

Sprout Social

FEBRUARY 8, 2024

The Dashboard features a directory that enables users to self-select the type of support they’d like to receive. Creating effective social customer service tiers starts with deep collaboration between customer service and marketing departments. Schedule a demo today. From there, you can set criteria for case creation.

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How To FAQ Issues Software 104

Keyhole.co

DECEMBER 13, 2023

Managing your brand’s online presence and reach can be a challenging task. Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Remember, you can always find fresh ideas using OwlyWriter AI or Hootsuite’s Inspiration feature.

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Template Templates Social Media Tips 136

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

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LinkedIn Tools B2B Price 52

Sprout Social

AUGUST 26, 2020

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. This is why it’s so important to know how to train social media managers and properly onboard a new social media team member. Flexibility. Organization.

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Team Social Media Social Media Management How To 137

Oktopost

MARCH 23, 2020

B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. This is why automation of B2B marketing and sales activities appears inevitable. It’s clear that organizations looking to scale up embrace automation tools and solutions to boost their marketing and sales operations.

Marketing 99

Marketing Metrics B2B Software 99

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Sprout Social

MARCH 12, 2021

As people around the globe struggled to adjust to rapid changes in their lives, brands and marketers had to radically transform how they communicate with their audiences. Today, as access to the vaccine expands, marketers have a new challenge: how to plan for reopening. Fortunately, marketers have always been adaptable.

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Resources Social Media Management Publishing Social Media 96

Sprout Social

MARCH 8, 2023

When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?” There’s a new pressure on social media teams to not only make more videos, but to also star in them. Some social practitioners are all about it.

Video 91

Video Film Content How To 91

Hootsuite

DECEMBER 12, 2023

Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. 61% of your customers say thought leadership content is “a lot more” effective at showcasing your company’s value than traditional marketing. Request a demo Build relationships Is it lonely at the top?

Social Media 113

Social Media Strategy HootSuite Sentiment 113

Unmetric

DECEMBER 17, 2018

Two metrics that social media managers would love to get their hands on are Instagram reach and impressions. That’s why we’ve now rolled out a new feature which will allow you to get a close estimate of the reach and impressions brand posts have garnered on Instagram. SIGN UP FOR A DEMO. You asked, we answered.

Instagram 74

Instagram Metrics Social Media Management Influencer 74

Unmetric

JUNE 11, 2019

We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming. But luckily there are several analytical tools to help marketers automate such mundane activities. Pricing: $29 – $129 per month.

Analytics 125

Analytics Tools Social Media Curation 125

Sprout Social

OCTOBER 4, 2021

Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Social data stands to have a monumental impact on businesses—but only if marketers start tapping into its potential now.

Data 121

Data Metrics Sentiment Analytics 121

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

Brand Monitoring 100

Brand Monitoring Tools HootSuite Brands 100

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Oktopost specializes in social media management for B2B companies. Ten Great Brand Monitoring Tools. Brandwatch. .

Tools 116

Tools B2B Sentiment Notification 116

Unmetric

JUNE 18, 2019

Marketers hustle to push out engaging content every day to skyrocket their engagement levels. This means creating more engaging content, getting more certainty around your social strategy, and automating those tedious tasks like reporting. Detect promoted posts of your competitors to uncover their paid social strategy.

Analytics 119

Analytics Tools Facebook Overview 119

Hootsuite

NOVEMBER 10, 2021

Even if you’re a whiz at Instagram or Facebook marketing , it’s important to remember that TikTok is its own beautiful, chaotic beast that requires a specific game plan. Play around with the editing features, filters, and effects. Where does your target market overlap with TikTok users? And that’s it! kallmewhateveryouwant.

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How To Hashtag Trends Analytics 143

Sprout Social

MARCH 20, 2023

According to the Sprout Social Content Benchmarks report , 52% of marketers cite changing content formats as a challenge when planning and scheduling posts. In this article, we’ll give you several tips for a successful short-form video strategy, featuring expertise from beauty giant Glossier. The good news?

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Buy Video How To Template 114

Sprout Social

MARCH 16, 2022

Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Sprout Social’s Premium Analytics feature calculates this metric in a downloadable report in seconds.

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Engagement Report Video Metrics 122

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

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Patterns Sentiment Analysis Proposal 117

Unmetric

NOVEMBER 12, 2019

In this article, you are going to learn the first part of doing social media analysis. Audience sizes and fan growth have been derided by many social media managers as being worthless vanity metrics. Social media marketers know that it’s not how big your audience is, but the way they engage with your content.

Social Media 84

Social Media Analysis How To Analytics 84

Sprout Social

MAY 8, 2023

It’s important to understand how posting on TikTok at the right times can be a huge benefit to your TikTok marketing strategy. Learn how to identify your best times to post globally on TikTok with a free trial of Sprout Social and test our ViralPost® feature. Users on average spend 23.5 to 5 p.m.)

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Tourism Travel Education Engagement 106

Sprout Social

NOVEMBER 8, 2023

Customer sentiment analysis is a facet of AI marketing that involves understanding how customers think and feel about your products, services or business. Marketing initiatives: When your campaigns resonate, they lift positive sentiment; when they miss the mark, they can confuse or even alienate your audience.

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Sentiment How To Analysis Review 107

Pixlee

APRIL 15, 2020

Many social media managers are beginning to understand how TikTok works. TikTok is a great channel for before and after transformation demos. They featured actress Diana Silver playing tennis and celebrating her wins with the native-type effect within TikTok’s native design.

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Fashion Brands Apparel Authentication 59