Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing?

Strategy 131

Strategy Facebook Marketing FAQ 131

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? Let’s Check Out Khoros as a Social Media Management Tool . Let’s Check Out Khoros as a Social Media Management Tool . Social Marketing – Orchestrate social campaigns that drive business results.

Social Media Management 125

Social Media Management Review Social Media Tools 125

Oktopost

SEPTEMBER 19, 2024

Every marketing activity today, from conferences to a Google Adwords campaign, is measurable and quantifiable. Yet, most marketing leaders struggle to evaluate the channels’ effectiveness regarding social media. 83% of marketers say that social media ROI is difficult to measure.

Data 62

Data Social Media B2B Analytics 62

Visually SM

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. So, let’s do this!

Social Media 246

Social Media Video Company Content 246

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Template 116

Template Templates Social Media RFP 116

Oktopost

OCTOBER 10, 2024

What buyers, either B2C or B2B, scrolling through TikTok and buyers perusing LinkedIn have in common is that hordes of marketers are always clamoring for their attention. When measuring social media performance, there is one long-debated question: Which key metric is more critical, impressions or engagement?

Report 133

Report Engagement CPC Metrics 133

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. But that’s not the only social media impact on retail brands.

Retail 113

Retail Social Media Brands Tips 113

Keyhole.co

OCTOBER 9, 2024

Any good marketer or brand manager knows that a strong strategy is essential for success. But they are particularly important if your brand is active on social media platforms like Facebook. But they are particularly important if your brand is active on social media platforms like Facebook.

Tools 52

Tools Facebook HootSuite Price 52

agora pulse

AUGUST 17, 2020

Planning a social media marketing strategy may sound overwhelming. Are you planning to boost your social media marketing performance? Or maybe you are going to start your very first social media campaign? What Is a Social Media Strategy? How to Create a Social Media Strategy.

Social Media 171

Social Media Strategy Marketing How To 171

Keyhole.co

OCTOBER 18, 2024

Facebook is arguably the largest social media platform around. Millions of businesses are leveraging Facebook advertising to reach new audiences. However, Facebook advertising is more than creating an ad and hoping for the best. As of Q4 2023, Facebook boasted 3.065 billion monthly active users.

Campaign 52

Campaign Facebook Strategy CPC 52

Keyhole.co

SEPTEMBER 11, 2024

Needless to say, social media is adapting faster in addressing once-taboo topics like mental health and wellbeing. While such discussions are quite intimate and personal, Wondermind is proactive in spreading much-needed awareness using social media. What makes Wondermind’s social media strategy fast growing?

Social Media 52

Social Media Strategy Journal Committee 52

Keyhole.co

SEPTEMBER 24, 2024

Just like Fenty Beauty and Rare Beauty, Rhode Skin has too capitalized massively on its founder’s large social media following. Analysis of Rhode Skin social media accounts Rhode was officially launched on June 15, 2022. Now let’s quickly audit Rhode Skin’s social media presence. Facebook: 12K Twitter: 7.1K

Social Media 52

Social Media Strategy Authentication YouTube 52

Hootsuite

MARCH 2, 2023

Are you looking to automate DMs on social media and live the good life, never having to manually reply to an FAQ again? After reading this blog post, you’ll know what automated DMs are, all the ways they can help you, and how to do it on your favorite social platforms. Well, thank goodness you found this article.

Social Media 140

Social Media How To Discount FAQ 140

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

Social Media 144

Social Media HootSuite How To URL 144

Keyhole.co

OCTOBER 15, 2024

Engaging with your community on social media in today’s digital world is essential for your brand. Did you know that 76% of consumers anticipate interaction with companies on social platforms? Community management on social media isn’t just an option anymore but a non-negotiable aspect of doing business.

ROI 52

ROI Communities Social Media Strategy 52

Hootsuite

APRIL 26, 2023

If you manage social media for a healthcare organization , you’ve come to the right place. In this article, we explain what HIPAA says about social media, go over common HIPAA violations, and share tips for building a HIPAA-compliant social media strategy. What does HIPAA say about social media?

Social Media 107

Social Media Health Care Tips Policies 107

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? Let’s Check Out Khoros as a Social Media Management Tool . Let’s Check Out Khoros as a Social Media Management Tool . Social Marketing – Orchestrate social campaigns that drive business results.

Social Media Management 78

Social Media Management Review Social Media Tools 78

Sprout Social

JANUARY 13, 2021

Or it was a combination of newsletter information, social media posts, and word of mouth? There’s an attribution model for everyone that can help you get more out of your social metrics. Attribution modeling in marketing is assigning a value for the customer’s interaction points with the brand that led to the purchase.

Social Media 101

Social Media Marketing Newsletter URL 101

Keyhole.co

SEPTEMBER 9, 2024

Everybody knows the power of social media influence. For the past decade people have monetized their social media visibility, with businesses leveraging their social media presence to boost customer awareness and sales. What exactly is Meta Business Suite? This is inefficient and can even lead to errors.

Social Media 52

Social Media Strategy How To FAQ 52

Keyhole.co

OCTOBER 9, 2024

Monzo Bank’s social media handles bleed with comments that say their SM managers should get a raise. Analysis of Monzo Bank’s social media accounts Started in 2016, Monzo is an online bank that helps people handle their money using a simple app. The same energy flows into their social media handles.

Banking 52

Banking Social Media Strategy Instagram 52

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. To provide the best customer experience possible, invest in conversational marketing. Let’s dive into what conversational marketing is and how it will help your social media strategy evolve.

Conversation 105

Conversation Strategy Social Media Marketing 105

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. We’ve got three reasons why.

Publishing 104

Publishing Tools Brands Facebook 104

SocMed Sean

SEPTEMBER 26, 2012

I know it’s been a few weeks since I posted last, but that’s what happens when your full-time job is leading a social media team. So…apologies for the break, but the good news is there a LOT of great posts and social media comics coming soon.

Radian6 278

Radian6 Social Media Engagement Marketing 278

Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. As new platforms emerge, fraudsters shift their strategies and move to new markets. Impostors on social media present a real challenge for all major brands. What are fake social media accounts?

Social Media 102

Social Media Brands Tips HootSuite 102

Sprout Social

MAY 9, 2024

There’s no denying the impact of influencers on social media, culture and commerce. Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024.

Industry 105

Industry Influencer Trends Marketing 105

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. Why run paid social media ads, anyway?

Advertising 145

Advertising Campaign Social Media How To 145

Convince & Convert

DECEMBER 5, 2017

If you haven’t ventured over to REI’s social accounts lately, you should. For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. Let’s explore six great benefits businesses reap when service and marketing unify on social. Consistent Brand Voice.

Social Media 208

Social Media Marketing Team Upcoming 208

Hootsuite

AUGUST 16, 2023

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. As social media sailors ourselves, we’ve navigated uncharted waters, and know that it requires more than luck to get to where you want to go. What is a social media planning tool?

Social Media 95

Social Media Tools HootSuite Tweetdeck 95

Hootsuite

APRIL 12, 2021

An employee engagement social media strategy doesn’t have to be complicated. Simply involve employees in your social strategy to keep them more engaged at work while extending your social reach. Getting employees involved in social media allows you to reach your market through the voices they are most likely to trust.

Engagement 144

Engagement Social Media Strategy Tools 144

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 128

Strategy Brands Content UGC 128

Oktopost

JULY 8, 2024

67% of marketers admit they need an up-to-date understanding of their customers’ needs and preferences, which hinders their ability to meet demand generation objectives. The Rise of Social Media One of the most significant changes is the rise of social media as a powerful demand-generation engine.

B2B 105

B2B Influencer ROI Authentication 105

Hootsuite

MAY 20, 2021

Since as far back as 2016, the number of people using the top social messaging apps like WhatsApp, Facebook Messenger, and WeChat/Weixin has consistently surpassed people using the top social networks (Facebook, Instagram, and Twitter). billion users on Facebook Messenger. billion users on WeChat/Weixin.

Social Media 145

Social Media Strategy HootSuite FAQ 145

Hootsuite

MARCH 27, 2024

Except, it will have a “sponsored” or”promoted” label in the viewer’s social media feed. This allows you to take advantage of the ease of creating a boost post vs ad on Instagram, Facebook, or LinkedIn while also building specifically promotional content that might not be effective as an organic post. What’s a social ad?

LinkedIn 121

LinkedIn Instagram Tips HootSuite 121

Socialized

FEBRUARY 9, 2021

Social media is a boon to people who want to expand, promote and market their business. But how is social media helpful for a real estate agent? According to the National Association of REALTORS social media is used by 77% of real estate agents. The Facebook algorithm favors images and videos more.

Real Estate 100

Real Estate Social Media Tips LinkedIn 100

Later

MARCH 30, 2020

Social media statistics can be a useful tool for informing your strategy and planning your future content. From influencer trends on Instagram, to audience stats on Pinterest, and Facebook shopping behaviors, there’s a ton of great metrics to pay attention to! New York: 11:00am EST (16:00 UTC). . #3: Source: eMarketer. #4:

Statistics 67

Statistics Social Media Marketing Instagram 67

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. Share this on Facebook.

B2B 198

B2B Social Media Marketing Survey 198

Hootsuite

FEBRUARY 3, 2022

Have you ever messaged a company on Facebook, only to wait so long for a response that by the time they get back to you, you forgot you contacted them in the first place? A good Facebook chatbot can answer customer questions, track packages, make product recommendations, and even close a sale any time of the day or night.

Facebook 145

Facebook HootSuite Conversation Retail 145