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New at Hootsuite: Customer Care, Inbox, and Amplify Updates

Hootsuite

The team now handles insurance claims through WhatsApp and, in the event of a collision, clients simply scan the QR code on their insurance card to be automatically connected to an Axa agent for assistance. The events of the past year have shown how important it is to act quickly in a crisis, and social media is no exception.

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Conversational marketing: What it means for your social media strategy

Sprout Social

By streaming product demos and Q&A sessions in real-time, you recreate the in-person experience. Integrations with Zendesk , HubSpot, Salesforce and more allow you to see a customer’s order history, contact information and overall relationship to your brand. Walmart is the undisputed leader of live shopping events on social.

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6 integrations to get more from your social media management platform

Sprout Social

Even if registration for this event isn’t live, having them in your marketing funnel will help capture and attribute a future sale. Sprout integrations: Zendesk, HubSpot, Salesforce, Microsoft Dynamics 365. Sign up for a demo today. Scenario: A user messages you on LinkedIn about an upcoming conference your company is hosting.

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11 Types of Video Content Every Business Needs to Create

Rebekah Radice

Show a live event you’re attending. And once you build up a series of webinars, adding them to a landing page like Hubspot creates a learning center that your audience can continue to come back to. Product Demo Videos. Give your followers a behind-the-scenes look at your business. Talk about your latest online course.

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12 Blog Topic Ideas for Businesses

Writtent Blog

Event Notes Nearly every industry has conferences and expos where professionals can network, stay up-to-date with the latest innovations and laws, and continue honing their skills. These events are excellent fodder for business blogs. A great example of this is HubSpot, an internet marketing software company.

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Email Automation: The Essential Guide to Email Marketing Automation

Razor Social

With email automation, when an event happens, an email is triggered (automatically sent). What type of events triggers emails? The offer could be to purchase the product, sign up for a trial, book a demo etc. Trigger – This is used to describe an event happening that causes something to happen (e.g. Click To Tweet.

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What is Sales Automation: A Guide to Boosting Your Revenue

Hootsuite

You can also customize triggers, like reaching out to prospects who RSVP to an event. Get a free Heyday demo. Get a free Heyday demo. Hubspot Sales. Hubspot Sales Hub coordinates each stage of your sales pipeline, allowing you to track and measure your team’s activities. Source: Hubspot. Lead scoring.