article thumbnail

24 Top YouTube influencers to check out in 2024

Sprout Social

While there’s no one-size-definition of what a YouTube influencer is, our criteria for this list includes: A sizable audience (100,000s or millions of subscribers) Videos that regularly earn 1+ million views Content that’s brand and collab-friendly Brands primarily partner with YouTube influencers through sponsored videos and brand ambassadorships.

YouTube 101
article thumbnail

Brands to watch on social media right now

Sprout Social

From edgy social personas to posting fresh memes, storytelling takes many different forms. This method takes up more real estate and has definitely caused my thumb to stop scrolling, and has made me want to book a flight to an exciting destination.”. They strike the perfect balance between capital-F Film news and stan speak.

article thumbnail

What Marketers Need to Know About TikTok

Ignite Social Media

Nearly 50% of TikTok’s user base is between the ages of 16 and 24, so it’s definitely not your imagination if it all feels like a young kid’s game. Whether you film your content in the app itself or produce it elsewhere, it absolutely must be in a vertical format, and under either the 15-second or 60-second limit.

Marketing 217
article thumbnail

What Is Media Literacy, and Why Is It Important?

Socialmedia.biz

From text messages and advertising to memes and viral content, media takes all shapes and forms. Writers read novels and scripts, directors watch film and designers analyze advertisements. The definitions and use of media literacy have evolved over time to represent different viewpoints. Why is it crucial? Critical Thinking

Skills 61
article thumbnail

15+ YouTube Shorts Ideas For Your Next Video

Buffer Social

Highlight engaging sections from your other long-form content Many creators have content outside of short-form video – streamers who run hours of live streams and podcasters who film themselves while speaking. These clips provide bite-sized value to your audience and pique their interest in the full-length content.

YouTube 94
article thumbnail

Why TikTok’s Video Editor is Perfect for Instagram Stories

Later

We can definitely see that content creators on TikTok use a lot of the different in-built features of the video editor,” Bogliari notes. Plus there is a definite shift from relying on external software to record and edit footage towards using built-in app features that can give a better user experience.” Music and Effects.

article thumbnail

Why TikTok’s Video Editor is Perfect for Instagram Stories

Later

We can definitely see that content creators on TikTok use a lot of the different in-built features of the video editor,” Bogliari notes. Plus there is a definite shift from relying on external software to record and edit footage towards using built-in app features that can give a better user experience.” Music and Effects.