Buzz Marketing for Technology

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Understanding the Value of Social Media Data

Buzz Marketing for Technology

There is a big difference between data and insights. Technology may have given us access now to endless amounts of data from every corner of the world. But the real challenge is making sense of all this seemingly disconnected data. When it comes to Social Media data the same holds up to a point! Share this on Reddit.

Data 198
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Making Sense Out of All this Data!

Buzz Marketing for Technology

Ok I admit it I am a bit of a data geek but I cant help myself when I see stats like this in a recent study titled How Much Information? Holy Crap Batman – if this is any indication – marketers are standing on the beach that is about to be hit with a tidal wave of data! Share this on Reddit. Tags: Data Mining. Tweet This!

Data 100
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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

A good friend and former colleague of mine Dan Neely, CEO of Networked Insights reminded me recently that there will be more data created in this year than in the previous 5000 years combined! But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. Share this on Reddit.

Data 100
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Social Media for the Boardroom

Buzz Marketing for Technology

I think this report is a great example for all of us – it shows a very comprehensive approach to monitoring and gaining insights from data. Many listening engines provide you with “streams” of data which is great. Share this on Reddit. Tweet This! Share this on del.icio.us. Stumble upon something good? Technology.

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Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t. If you can take the data from Facebook Ads, combine that with the interaction you are getting via email you get another great touch point with your new potential customers. Share this on Reddit. Tweet This!

Platform 224
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How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

All listening platforms collect data from numerous online sources — news sites, blogs, and other Web sites. Share this on Reddit. On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis. Tweet This! Share this on Facebook.

B2B 225
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Social Media – is it really mainstream in B2B Marketing?

Buzz Marketing for Technology

Seems as if more B2B Marketers are engaged in Social Media then B2C marketers (actually data point from the article – 81 % of B2B companies have accounts on social media sites compared to 67% of B2C) which leads me to think Social Media has gone mainstream in B2B. Share this on Reddit. Tweet This! Share this on Facebook.

B2B 246