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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. But Reddit isn’t the best place for every company. What is Reddit? How does Reddit work?

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How marketing on Reddit works (and how to do it right)

Sprout Social

If you’re curious about marketing on Reddit, we totally understand why. After all, Reddit is the epicenter of all things viral online. Not to mention that content originating from Reddit tends to score huge numbers on social media. — Reddit (@reddit) August 13, 2020. What is Reddit, anyway?

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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. And if our data is flawed, we won’t know which channels are best to invest in or which content resonates most on which networks. As marketers, this is a huge problem.

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How to Discover Irresistible Content Ideas Using Reddit

Buffer Social

And all it takes is a site that many of us already visit every day: Reddit. But first, why Reddit? But here’s why Reddit is a can’t-miss resource, especially when you’re just starting to look: It’s massive: Reddit is the 6th most popular website on the planet. It’s not just traffic that makes Reddit so valuable.

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How to use AI analytics for targeted business decisions

Sprout Social

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. What is AI analytics?

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

May the Force first-party data be with you. A mixed bag elsewhere, with Instagram passing through accurate attribution data only 30% of the time, LinkedIn 14%, and Pinterest 12%. Source: SparkToro/Really Good Data How much of your traffic is coming from dark social? Your direct traffic in Google Analytics is a good estimate.

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Conversational analytics: How to use social listening for brand insights

Sprout Social

Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions. Thus, enabling your teams to concentrate on strategy and business impact rather than manual data analysis. What is conversational analytics?