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Understanding the Value of Social Media Data

Buzz Marketing for Technology

There is a big difference between data and insights. Technology may have given us access now to endless amounts of data from every corner of the world. But the real challenge is making sense of all this seemingly disconnected data. When it comes to Social Media data the same holds up to a point! Tweet This!

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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

Not being a Netflix subscriber, I really don’t have a position on this, but I think Social Analytics can work with “Pulse” data according to Douglas Hubbard , who authored a book on the science of harnessing internet buzz to track threats and opportunities. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

Analytics 164
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Social Media–What Do I Do With All This Data?

Janet Fouts

Rather than go into yet another social media metrics debate let’s pretend for the sake of argument that you’ve already set up one or two social listening tools. Maybe Radian6 , SM2 , Trackur or one of these social media listening tools I mention when I give talks on social media. Say thank you.

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Turning Marketing Measurement on its Head

Waxing UnLyrical

On specific PR measurement processes marketing pros can implement: How to best mine social media content for customer sentiment & messages. Tools like Radian6, Netbase, etc., Share PR data and reports since, with good analysis, they can spark a lot of ideas for marketers. don’t work without analysts.

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The Art And Innovation Of Listening

Twist Image

As the interest surrounding social media monitoring tools continues to grow, it begs the question: Why are brands spending so much money on social media monitoring platforms when plenty of free and easy-to-access tools already exist? One of the leaders in social media monitoring solutions is a company called Radian6.

Radian6 102
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The Specialization of Social Media Analysis

Net-Savvy Executive

Whatever the utility of any one approach, companies need a complete set of tools, so let's keep these emerging specializations in context. I settled on social media analysis as an existing term that could stretch to fit the tools and services then on the market. We're getting better (?) Photo by Dan Thompson.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. Sentiment: How much are you willing to automate verse check by hand? How much can you afford to spend on the tool? • In other words, how accurate does it need to be? What about you?