nBA Pulse: a new social analytics tool
Sherrilynne Starkie
JUNE 29, 2014
Now I’ve used Radian6 in the past and I like to use Sysomos MAP when undertaking a brand audit, but nBA Pulse offers deeper insight and increased agility in data use. Spike alerts and live annotations will allow brands to make fast, informed, data-driven decisions. Big data: seeing the forest and the trees.
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