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21 Content Marketing Tools to Use in 2014

Writtent Blog

What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. Image credit: evernote.

Tools 111
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A 7-Point Guide to Writing an Effective Influencer Brief

Pixlee

It’s no secret that influencer marketing , when done right, is powerful in boosting brand awareness, conversion, community engagement, and more. Still, many businesses are only just opening themselves up to the possibility of influencer marketing. The positive results it can yield are a real eye-opener.

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How to Create Winning Content & Measure Results

Writtent Blog

When it comes to online marketing, many of us continue to hear that content is still King and with over 60 trillion web pages on the internet, it appears as though the deck is stacked against us. Tools for Analyzing Results Using Metrics. The word metrics may seem intimidating, but simply put, it means using tools to measure results.

Content 40
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3 Ways to Analyze Facebook Fan Page Traffic «

The Marketing Blog

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. The bottom-line is that as a marketer you would certainly want to measure the impact and effect of your activities on any channel.

Facebook 185
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The three skillsets of highly effective marketers

The Way of the Web

Marketing has evolved rapidly in the last few years to try to keep up with the digital world. One sign of this has been recent calls for a change from Chief Marketing Officer roles to becoming Chief Marketing Technologists.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Data Center. Data Warehouse. Open Source. Marketing IT. To combat this, Brad DeLong, CIO for Orix Capital Markets (a division of Orix USA), seeks out the people he calls the groups "emotional leaders.". MySpace Opens Up Data Portability Initiative. IBM Using Chocolate to Capture African Market.

Company 122
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Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

I’m sure many digital marketers will tell you that there are hundreds of 2nd tier social networks that exist that you should consider, but the fact is, this post is about people or businesses on a budget, and while using these networks don’t cost money, they do cost time.