Sprout Social

MAY 25, 2022

Our Salesforce integration empowers your social, sales and support teams alike. Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. Giving the sales team relevant content to engage target buyers (23%). Dealing with internal data silos and inefficiencies (17%).

Team 110

Team B2B Platform Analytics 110

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Koka Sexton

AUGUST 11, 2023

How to Rise Above Competition: Data-Driven Insights for Sales Success Achieving sales success in 2022 will require sales professionals to stand out from the competition. Data-driven insights and agents can help your make your sales process successful. This is critical in an increasingly competitive environment.

Data 52

Data Loyalty Metrics Hubspot 52

Oktopost

APRIL 25, 2022

But as a brand-new social media marketer, how do you get buy-in across leadership to implement your big ideas? As the first dedicated social media marketer at EY Canada , Dylan Doyle shares how he shifted the social function outside of brand and to a go-to-market channel. Meet Dylan.

Data 118

Data Strategy How To Social Media Management 118

Pam Moore

SEPTEMBER 4, 2023

Oh the Places AI Can Go: A Marketing Journey with Dr. Seuss Buckle up, because we're about to take a wild and whimsical ride through the world of AI, guided by none other than the legendary Dr. Seuss! If you're thinking AI is just about boring algorithms and cold hard data, think again! Let's make marketing fun again!

Marketing 147

Marketing Authentication Training Consultant 147

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 123

Strategy Brands Content UGC 123

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 131

Marketing How To Sample Samples 131

Sprout Social

JANUARY 9, 2024

Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data. To create an exceptional customer experience, invest in your team’s social media personalization strategy. They want to feel like your first priority.

Social Media 124

Social Media Sentiment Data Team 124

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 106

Influencer Marketing Collaboration ROI 106

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

Social Media 102

Social Media Team Social Media Management Report 102

Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. Why B2B sales teams need to be using social media for sales Long gone are the days of sales teams viewing social media as a nice-to-have marketing tool. The B2B sales space is changing.

Social Media 62

Social Media Tools B2B Team 62

Buzz Marketing for Technology

MAY 29, 2013

Interactive Marketing Online Testing Strategy. The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. Getting to that point, however, requires first harnessing the data.

Data 278

Data Tips Aggregator Conversation 278

Sprout Social

DECEMBER 6, 2023

Every member of a procurement team is more than just a professional—they’re people. There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. What is B2B influencer marketing?

B2B 118

B2B Influencer Brands Marketing 118

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 106

ROI Influencer Marketing Survey 106

Sprout Social

AUGUST 15, 2023

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Brands 85

Brands Sentiment Analysis Marketing 85

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media 121

Social Media Tips HootSuite Marketing 121

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. Continue reading for seven stats that prove just how important social media marketing is for businesses of every shape and size. Not convinced?

Statistics 145

Statistics Social Media Marketing Survey 145

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. Traditional analytics, in contrast, requires more manual data analysis.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Sprout Social

AUGUST 26, 2020

Esports is also a lucrative career for professional gamers and teams; in 2019, the prize pool for The International 9: Dota 2 championship was $33 million. But despite the rising mainstream popularity of esports, marketing to the esports audience is far from easy. billion by the end of 2020. By 2023, it’s estimated that 15.5%

Data 86

Data Strategy Marketing Sports 86

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. If you’re feeling the heat, we see you and hear you.

Social Media 113

Social Media Marketing Atlassian Team 113

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 126

Examples Influencer Campaign Marketing 126

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. Hootsuite can help.

Curation 80

Curation Social Media Management Tools Social Media 80

Hootsuite

SEPTEMBER 21, 2023

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1

Metrics 107

Metrics Examples Marketing HootSuite 107

Social Media Strategies Summit

AUGUST 28, 2019

Today’s marketers are all looking for new ways to find and attract their ideal audience. But in the fast-paced and ever-evolving digital marketing landscape, it’s getting harder and harder to reach your people and get results. Enter AI in marketing. What is artificial intelligence marketing? Examples of AI in Marketing.

Examples 200

Examples Marketing Retail Automotive 200

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Discount 126

Discount Marketing How To B2B 126

Sprout Social

SEPTEMBER 14, 2020

In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests. While there are still some months to go before the end of the year, it’s never too early to start thinking about how to improve your marketing strategy for 2021.

Strategy 145

Strategy Marketing Sports Team 145

Sprout Social

JANUARY 3, 2023

It’s a tool for customer service and nurturing loyalty. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders. Think about it: Every team in your company is full of experts. The benefits of cross-team collaboration.

Collaboration 121

Collaboration Social Media Team Sentiment 121

Sprout Social

MAY 16, 2023

Emerging technologies, rising consumer expectations and a shifting social media marketing landscape have left many with questions on how to navigate this changing terrain. In fact, building brand reputation and loyalty is the #1 priority in the current economic environment. Attention-grabbing content is no longer enough.

Social Media 109

Social Media Loyalty Reputation Data 109

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 93

Analysis Report Examples Tools 93

Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. Customer expectations, network features, and, as a result, business responsibilities have grown, creating pressure on the different teams responsible for handling social channels. Something amazing is happening.

Social Media 208

Social Media Marketing Team Upcoming 208

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

JANUARY 29, 2024

When charting a path forward, social media teams must orient their strategy around network white space, following the lead of influencers and creators breaking through on new channels. On the flip side, our data shows that X (formerly Twitter) has dropped down the list of preferred platforms.

Social Media 112

Social Media Strategy Exercises Retail 112

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing? And it will better target your marketing efforts.

Strategy 118

Strategy Facebook Marketing FAQ 118

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. This could be via your social media channels, website, in-store, during events or with your customer care team. It helps with market differentiation A unique brand experience separates you from the competition.

Brands 113

Brands Sentiment How To Analysis 113

Webbiquity SMM

JANUARY 23, 2024

Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. Measure your sentiment analysis data through the NPS scale and identify the promoters, passives, and detractors. What do you need for better customer retention?

Sentiment 142

Sentiment How To Analysis Trends 142

Oktopost

MARCH 26, 2024

In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth. You can assign the conversations to relevant team members in your organization and engage with the personal profiles that sent you messages without leaving Oktopost. What’s in it for you?

B2B 62

B2B LinkedIn Authentication Loyalty 62