Sprout Social

AUGUST 26, 2020

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. This is why it’s so important to know how to train social media managers and properly onboard a new social media team member. Flexibility. Organization.

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Team Social Media Social Media Management How To 137

Sprout Social

APRIL 28, 2020

For some social media managers, reporting comes with the job. For others, leadership may have a more hands-off approach, expecting the social team to “just put this on social.” ” But making social media work is work, and measuring whether it’s happening requires at least a little analysis.

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Report Social Media Social Media Management Project 118

Sprout Social

APRIL 4, 2023

They can be a fun way to document your activities as a brand and share them with your audience. Read this blog to know more about what social media stories are and some of the best ways you can use its features. Is it because they’re easier to create or do they contribute to the marketing goals of the brand?

Strategy 113

Strategy Content How To Marketing 113

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. But where do you start with building a chatbot? Table of contents: What is a chatbot builder?

Hubspot 104

Hubspot Template Templates API 104

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. Showing how your idea supports business goals.

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Campaign Social Media Marketing Metrics 123

agora pulse

JULY 17, 2020

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy.

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Report Social Media Metrics Aggregator 147

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done. Clear data.

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Collaboration Tools Social Media HootSuite 88

Sprout Social

MARCH 26, 2019

These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. To review what social media listening is and how it’s different from monitoring, check out our thorough listening guide here.

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Social Media Sentiment Marketing Analysis 102

Oktopost

APRIL 2, 2020

In the digital marketing world, making decisions based on data and analytics is crucial to growing your business. Social media marketing analytics is big business. Helping people make sense of the data that social media managers (SMM) have access to is no easy feat. What’s working.

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Report Social Media Tools ROI 129

Hootsuite

AUGUST 11, 2020

A great social media proposal is a key tool for any social media marketer. Whether you’re a freelance social media professional or you work at an agency, you need to understand how to use a proposal to build business. And then use our free social media proposal template to create your own in minutes.

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Proposal Template Templates RFP 143

Keyhole.co

OCTOBER 10, 2023

But even if you’re just a small business or growing startup, you’re probably going to get hundreds of brand mentions monthly from review sites, blog posts, and social media. So how do you keep track of all this data and uncover what your customers are really saying? Enter brand sentiment analysis!

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Sentiment Analysis Brands How To 52

Hootsuite

MARCH 23, 2023

Try these 8 AI copywriting tools to save time and supercharge your marketing efforts (without making you redundant). Marketers and social media managers AI copywriters can’t create your marketing strategy from scratch, but they can: Suggest KPIs to track, hashtag ideas, and more. Coming soon Big news!

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Tools HootSuite Price Template 136

Keyhole.co

MARCH 9, 2023

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. You can view all Keyhole pricing plans here.

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Tools Sentiment Hubspot Price 84

Keyhole.co

MARCH 11, 2024

From identifying key metrics to collecting and interpreting your data, we’ll cover all the essentials you need to know to master your LinkedIn analytics. Regularly monitoring analytics helps you gauge the effectiveness of your branding and marketing efforts. Is your content resonating with your target market?

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Template Templates Analytics LinkedIn 52

Sprout Social

FEBRUARY 8, 2024

Document these and share them back with your team. Creating effective social customer service tiers starts with deep collaboration between customer service and marketing departments. Here’s what that escalation might look like in practice: Tier 0 : A customer receives support through an automated social customer service chatbot.

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How To FAQ Issues Software 104

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Familiarize your team with this protocol by co-creating HIPAA compliance training programs that feature social media education.

Social Media 101

Social Media Privacy Insurance Guidelines 101

Sprout Social

JANUARY 31, 2024

Both big-picture and granular data points can clue you in on what videos are doing well. Prioritize platform and community engagement Marketers love to debate YouTube’s status as a social network. But the platforms’ ongoing Community features signal how the platform is getting more “social.”

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YouTube Engagement Metrics Analytics 96

agora pulse

OCTOBER 26, 2017

That moment when your boss suddenly becomes aware of the budget being spent on social media and demands a Facebook strategy. While social media has become more data driven, only 32% of marketers having a documented strategy. Reduce marketing expenses. If this is you right now, don’t panic.

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Strategy Facebook Exercises Social Media Management 122

Sprout Social

FEBRUARY 15, 2022

If you need writing, social, or marketing/comms help, I’m taking clients! What do social media consultants do? Social media consultants are individuals or agencies who work with clients to improve upon, optimize and grow their social media presence. Document every step in detail.

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Consultant Social Media How To Insurance 104

Sprout Social

JUNE 7, 2022

Social media doesn’t just move markets on its own. “Social media has become a key platform for investor relations professionals to gauge important conversations around their company and the broader market. ” — Abigail Schmitt, Corporate Communications Strategist at Sprout Social.

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Strategy How To Hashtag Team 112

Hootsuite

DECEMBER 12, 2023

Source: Jason Hawkins on LinkedIn Advocate for your business All your regular marketing still has its place, but committing to thought leadership content — meaning, you posting your insights on social media as an executive — can add quite a boost to your company’s strategy. right now). It’s auto-magical. Understandable.

Social Media 113

Social Media Strategy HootSuite Sentiment 113

Sprout Social

APRIL 26, 2023

But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. As marketers rethink their LinkedIn content strategy, these questions are surfacing more and more. How we tested adding links to content on LinkedIn Social media is part art, part science.

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LinkedIn Comments URL Engagement 104

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. The numbers don’t lie: in 2022, the influencer marketing industry will surpass $15 billion in revenue.

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Influencer LinkedIn B2B Industry 91

Sprout Social

APRIL 10, 2017

For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique. Looking to get more out of your Facebook marketing? You’ve heard it a thousand times, work smarter not harder.

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Strategy Facebook Marketing Metrics 111

Hootsuite

MAY 20, 2020

In this scam, someone impersonating a social media personality with a high following reaches out and asks for free product. Working with real influencers can be a valuable marketing strategy. If hackers gain access to your social media accounts, they can cause enormous band reputation damage. Source: EY.

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Social Media Tools Tips Policies 144

Keyhole.co

OCTOBER 20, 2023

Instagram has become every marketer’s favorite channel. Whether it’s a small venture or a multi-billion dollar designer brand, the photo-sharing platform’s pivot to a marketing tool gives creative exposure. Deep dive into audience data to see when they engage with yours and other similar content the most.

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Instagram Badge Authentication How To 59

Sprout Social

AUGUST 9, 2019

This is a concept in software technology that essentially refers to how multiple applications can interact with and obtain data from one another. To relate this back to software, an API can help one application retrieve specific types of data from another. They’re usually documented and can be accessed without too much fanfare.

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API Social Media Banking Software 109

Pam Moore

MARCH 14, 2019

If there is one thing I learned after working in my 15+ year career in corporate America managing product and brand for startups to some of the world's largest enterprise brands as well as the past 9 years running my agency, is that no product or tool is ever what their website says it is, period. It’s brilliantly simple.

Platform 60

Platform Marketing Training Hubspot 60

Pam Moore

MARCH 14, 2019

If there is one thing I learned after working in my 15+ year career in corporate America managing product and brand for startups to some of the world's largest enterprise brands as well as the past 9 years running my agency, is that no product or tool is ever what their website says it is, period. It’s brilliantly simple.

Platform 60

Platform Marketing Training Hubspot 60

Hootsuite

MARCH 20, 2023

If you’re looking to get a job in social media marketing, you need to create a social media manager resume. This article is going to cover why you need a social media manager resume, how to make one that will grab the hiring manager’s attention, share a couple of free templates, and more.

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Social Media Management Template Templates Social Media 95

Hootsuite

JUNE 29, 2023

A social media style guide is a set of rules that dictate how your brand shows up on social. Content creators and marketers love style guides. TL;DR: Social media guidelines include things like tips, tools, and best practices. These cover things like your brand voice, visuals, and personality.

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Guidelines Template Templates Social Media 80

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. Digital marketing classes (9-17). What Is Social?

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Class Skills Social Media Marketing 40

Oktopost

MAY 11, 2020

That’s potentially over half the market without emergency operations plans. . Every process and the people involved should be well documented and organized, so it can be shared easily, with each section clearly marked. One of the resources in your social media management tool-belt is your social listening strategy.

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Social Media How To Social Media Management Organization 78

Hootsuite

FEBRUARY 16, 2021

For this article we quizzed the Hootsuite customer success team—people who spend their days deep in the gears of everyone’s favourite dashboard—about what little-known, under-appreciated features they pass on to social media managers day in and day out. Source free photos & crop them to social network dimensions.

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HootSuite Features URL Template 140

Hootsuite

JANUARY 10, 2024

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

Tools 101

Tools HootSuite Price Marketing 101

Sprout Social

JUNE 6, 2016

A social media analyst is able to answer questions to larger business objectives instead of simply recording likes and followers. This role is counted on to track campaigns, have effective marketing knowledge and thoroughly understand how to use social media management tools to engage, report and analyze social media data.

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Social Media Social Media Management Patterns Analytics 40

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. But as we approach 2021, it’s safe to say that those days are ancient history — and both flow through the marketing river together. Select your social platforms. Engage your audience.

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Social Media Management B2B Social Media Hubspot 158