Using Social Media Data for Targeting – How to Locate and Action Real Audience Insights
Kikolani
AUGUST 18, 2016
By capturing certain demos for certain programs, they were able to mostly hit the exact audience the advertiser was looking for. So what does all this have to do with social media data mining? Social Media Provides Real-Time Data. What they didn’t know at the time was how hashtags would be used in marketing.
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