Writtent Blog

JULY 18, 2013

Way back in 1998, Communications Professor Mitchell Stephens predicted the rise of images and video, writing “moving images use our senses more effectively than do black lines of type, stacked on white papers.” To inspire your efforts, we’ve curated recommendations from 13 of the brightest minds in the industry: 1.

Content 95

Content Marketing Meme Hubspot 95

Socialmedia.biz

JULY 23, 2017

It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time. You can use it to post your latest industry news and company updates. Dynamic Signal.

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LinkedIn Analytics Metrics Social Networking 76

Convince & Convert

FEBRUARY 12, 2012

White Horse does more chunky content like white papers and Webinars. The best way to encourage industry professionals to consume your content is to be a part of other, existing communities where they congregate. White papers. BlissPR is all B2B, and heavily blog-focused. Same with MLT Creative.

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Content Marketing Cost Metrics 131

Sprout Social

JULY 20, 2016

For instance, it wouldn’t make sense to contact the CEO of an enterprise-sized company to pitch your payroll software. You can target your posts by company size, industry, location and more. They also have groups for specific industries. Start by identifying the decision makers. Don’t Hard Sell.

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LinkedIn Groups Groups B2B 40

Sprout Social

FEBRUARY 22, 2021

Curate third-party thought leadership. B2B social media best practices include sharing owned content as well as third-party, industry-focused articles to establish trust and credibility. Consider how 65% of B2B buyers consciously focus more on credible content from industry influencers. Embrace the hashtag. Conclusion.

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B2B Social Media Hashtag Press Release 137

Oktopost

OCTOBER 26, 2020

Social media management (sometimes abbreviated as social media management) tools offer businesses software or web-based solutions for social media marketing, selling, and engaging prospects and clients in the digital realm. Curates and suggests content from several industries, and optimizes post times accordingly with a queue for each.

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Social Media Management Social Media Tools Hubspot 159

Webbiquity SMM

DECEMBER 1, 2015

Pursuing the industry influencers with the largest follower counts may not be the best strategy. Real estate has (by far) the lowest level of engagement (one “share” for every 19 social posts), followed by marketing services and software/tech. 10% say curation of others’ content (like this post) is most important.

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Social Media Social Networking Real Estate CPC 100

Oktopost

JUNE 9, 2020

Sales reps with an active and engaging social profile are more likely to be recognized in the industry. Strive for the 6-3-1 rule: for every 10 pieces of content you provide to employees, 6 should be curated, 3 should be owned and 1 should be promotional. Your employee advocacy software can make or break your program.

B2B 144

B2B Survey ROI Metrics 144

Webbiquity SMM

DECEMBER 19, 2017

Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). There’s a growing realization that insightful white papers, pithy blog posts, and slick social media graphics don’t mean much if your product is difficult to purchase, implement, or use.

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B2B Trends Analysis Marketing 293

Sprout Social

APRIL 8, 2021

Use social listening : Social listening does cover competitor research but it also extends out to general industry trends and brand sentiment. Infographics are also very shareable, making press releases to industry publishers easy. Todoist offers a software that helps you manage your to-do list. Example: Todoist.

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B2B Content Case Study Marketing 125

Convince & Convert

FEBRUARY 5, 2012

At least one agency blog post per week should be tactical , describing how marketing can be improved in some fashion (software, process, thinking, etc.). Even a big content machine like ExactTarget (client) has their sales reps send ebooks and white papers and Webinar invites to current clients – often before they are publicly released.

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Content Marketing Curation Committee 147

Convince & Convert

DECEMBER 30, 2015

While interviews may be an avenue to gather testimonials and quotes, you may also use them for gathering insight from industry influencers you may have never met before. Influencers like Pat Flynn are well-known for their podcasts featuring folks throughout the industry. Industry News. White Papers. Book Reviews.

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Diagrams Posterous Eventful Template 60

Convince & Convert

SEPTEMBER 15, 2015

While interviews may be an avenue to gather testimonials and quotes, you may also use them for gathering insight from industry influencers you may have never met before. Influencers like Pat Flynn are well-known for their podcasts featuring folks throughout the industry. Industry News. White Papers. Book Reviews.

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Types Content Diagrams Posterous 60