Sprout Social

MAY 14, 2020

How is it that you can post so often with seemingly good content but people just aren’t engaging with it? Many brands want more engagement around their social media posts but don’t know what else to do or are stuck in the same old strategy. What are the components of an engaging post?

Engagement 142

Engagement Social Media How To Metrics 142

Social Media Strategies Summit

MAY 27, 2022

As a marketer, it’s important to balance how much time you spend on social media and the results you get. That’s where time-saving strategies for social media management can help you. Expert marketers use these strategies to get the most out of their social media marketing efforts. Social media platform.

Social Media 178

Social Media Strategy Marketing Curation 178

Social Media Strategies Summit

NOVEMBER 12, 2020

Social media is a powerful tool for finding new customers and moving them through the sales funnel. While all businesses should have a social media presence, the value of social media for small business cannot be understated. Choose the Right Platforms. Choose the Right Platforms. Source: Disney Parks.

Small Business 231

Small Business Social Media Strategy Flipboard 231

agora pulse

AUGUST 19, 2020

What is content curation? Here’s a look at what each offers social media managers and digital agencies. The Content Creation versus Content Curation debate has been around a while. But first, let’s be clear on content creation vs Content Curation. Pros for Curating Content. Pros for Creating Content.

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Curation Content Curata Flipboard 130

Oktopost

APRIL 26, 2021

One of the big problems with social media today is that too many individuals and businesses are using it as a push channel. Or, even worse, without also engaging the audience directly, in addition to one’s content strategy. Instead, you need to be hyper-focused on engaging with your social media audience.

Engagement 156

Engagement Social Media How To Hubspot 156

Oktopost

JANUARY 2, 2023

Employee engagement is a measure of how satisfied and motivated your employees are with their responsibilities, compensation, benefits, and overall work experience. While companies have started focusing on this in recent years, just 36% of US employees are currently engaged. Share three pieces of company-brand content.

Engagement 62

Engagement Social Media How To Curation 62

Ignite Social Media

JULY 7, 2021

The fun of social media (and sometimes the pain) is how fast it moves and evolves. Social media trends that your audience loves and gives you great engagement on Monday may feel outdated a month, a week, or even a day later. Sadly, by the time brands jumped on this social media trend it was largely a vanity trick.

Trends 180

Trends Social Media Feed Feedly 180

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Identify ways to leverage influencers and thought leaders on social media effectively. Let’s get into it.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

Social Media 119

Social Media Sentiment Data Team 119

Sherrilynne Starkie

JANUARY 2, 2018

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages. It can seem like social media is a waste of both time and resources in a world of competing priorities.

Consultant 309

Consultant Social Media Curata Sysomos 309

Razor Social

AUGUST 10, 2017

Finding, curating, and sharing valuable content is a very time-consuming process. Unless you have the right tools to help you out, you’ll lose a lot of time on social media that you could’ve invested in other important work. As you can see, only 5% of those surveyed said that they never share curated content.

Curation 111

Curation Curata Storify Tools 111

Hootsuite

NOVEMBER 23, 2020

Content curation is a valuable strategy for all content marketers. More than simply re-sharing content, curation is a way to provide extra value to your followers while highlighting your own industry expertise. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

Curation 145

Curation HootSuite Tools Content 145

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention.

Engagement 100

Engagement Tips Loyalty Metrics 100

Visually SM

JULY 27, 2020

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. Sprout Social.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. Image via Sprout Social. Let’s get started.

ROI 246

ROI Social Media UGC Discount 246

agora pulse

JANUARY 6, 2021

Bonus Material: Free Social Content Calendar. How can a social media manager do it all? Here’s a look at the daily routine of a social media manager. Use my daily schedule for social media managers to create your own custom checklist and optimize your workflow. Check Paid Social Campaigns.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Later

SEPTEMBER 1, 2019

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . We’re running through how to strategically use UGC to create a stunning Instagram feed — plus we’re sharing some time-saving hacks and tools along the way: . But we’re here to help! Their secret weapon?

Curation 68

Curation Feed Feedly UGC 68

Sherrilynne Starkie

MARCH 14, 2018

As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Awareness campaigns focus on reaching and engaging a specific audience. Reach, visits, shares, comments, likes, follower growth and cost per engagement are the evaluation metrics.

Consultant 268

Consultant Social Media Content Marketing 268

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. What are social media stories? Instagram Stories.

Social Media 133

Social Media Platform Instagram Feed 133

agora pulse

APRIL 7, 2020

Shopping for your company’s first social media tool or needing to upgrade to a new social media management app? Finding the right social marketing tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget. Agorapulse.

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Webbiquity SMM

MARCH 15, 2018

With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What are your goals from social media marketing?

Social Media 234

Social Media Tools Software Curation 234

Hootsuite

NOVEMBER 14, 2022

The volume of content on social media is staggering. And yet, many of us have no strategy for our social media searches. Getting better at social search will save you time and allow you to find exactly what you’re looking for. Why you might search social. Social media moves fast.

Social Media 97

Social Media Tools HootSuite Hashtag 97

Ignite Social Media

NOVEMBER 5, 2020

Social media was born in the late 1990s and has since grown into one of the most highly used forms of communication in our world. population use social media, and regular usage has spiked this year in large due to the global pandemic. I limit my time or take full breaks from my personal social accounts.

Social Media 171

Social Media Tips Curation Feed 171

Keyhole.co

MARCH 4, 2024

But to achieve all that, your engagement rate on the platform should be top-notch. We have compiled a guide with useful tips and tricks to help you improve your engagement rate. What is the LinkedIn engagement rate? LinkedIn posts with low engagement do not appear on as many feeds as those that get a high level of engagement.

LinkedIn 52

LinkedIn Engagement How To Hubspot 52

Keyhole.co

AUGUST 24, 2021

Content curation means more than rummaging through the internet for what to post on a slow day. It’s a whole process that, when done right, can do wonders for your reach and audience engagement. This guide will cover the basics of content curation as well as the benefits it can bring (spoiler alert: a lot).

Curation 64

Curation Content Collaboration Trends 64

Social Media Strategies Summit

JUNE 3, 2021

Government agencies can leverage social media to share (sometimes critically) important information with their communities. Led by Emily Allen Lucht , the Director of Communications for the State of Maryland, this panel answered some of the most common questions we hear from social media marketers in government.

Engagement 149

Engagement Communities Video Tourism 149

Social Media Marketing

MAY 20, 2019

Not only as a social media platform, but Facebook holds immense marketing potential too. That is one reason why brands and marketers are actively embedding Facebook feeds on their official websites to exploit this marketing superpower of Facebook for benefiting their online business. Come, let’s have a look at each one.

Feed 102

Feed Feedly Tools Aggregator 102

agora pulse

SEPTEMBER 1, 2020

Here are the 10 best free social media marketing tools money can’t buy—because they’re free. Whether you’re part of a bootstrapped social media agency or a digital marketing department, you always have a budget. Track your Facebook Ads insights with one of our favorite social media marketing tools.

Social Media 210

Social Media Tools CPC Marketing 210

agora pulse

AUGUST 18, 2020

Have you been putting off creating a social media calendar? Never fear—here’s what you need to put together a social media calendar that helps you get the job done. There are two things guaranteed to cause social media managers to sigh: setting social media KPIs and creating a social media calendar.

Social Media 210

Social Media How To Hashtag Curation 210

Sprout Social

OCTOBER 20, 2020

It’s why influencers spend so much time curating their grids and ensuring every post looks like it belongs to one cohesive, thematic collection. It’s why people like you and I think twice before posting something to our feed, just in case it deviates from everything else on our grids (and yes, people will notice).

Curation 112

Curation Instagram Guidelines Influencer 112

agora pulse

OCTOBER 26, 2020

Shopping for social media management tools? Or need to upgrade to a new social media scheduling app? Finding the right social media management tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget. Engagement.

Social Media Management 138

Social Media Management Social Media Tools Social CRM 138

Keyhole.co

JANUARY 30, 2024

No matter how creative your social media marketing is, all efforts will drown in the noise if you don’t know what your target audience looks like. billion social media users? Location Targeting an audience by location is one of the quickest ways to reach your desired crowd on social media. We got you.

Social Media 59

Social Media How To Patterns Sports 59

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly.

Social Media 88

Social Media Content Airlines Authentication 88

Hootsuite

MARCH 18, 2021

Have you noticed your engagement stats go up after posting an Instagram Reel ? Many have seen their follower counts and engagement rates increase, too. Hypothesis: Posting Reels improves your overall Instagram engagement. In other words, posting Reels may boost our overall engagement and follower growth rates. Engagement.

Engagement 137

Engagement Instagram HootSuite Hashtag 137

Social Media Strategies Summit

FEBRUARY 27, 2020

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. Source: PEW Surveys conducted 2012-2019.

Trends 182

Trends Social Media Instagram Platform 182

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives.

Social Media Management 119

Social Media Management Cost Social Media Price 119

Hootsuite

JANUARY 23, 2023

That’s why making sure you’ve nailed your brand’s social media profile isn’t optional — it’s critical. But a good social media profile goes beyond a first impression. It’s easy to take your social media profile for granted or think your posts will speak for themselves.

Social Media 145

Social Media Tips Instagram HootSuite 145