Sprout Social

APRIL 7, 2020

Marketers have never managed social media during a global pandemic and there is no guidebook detailing what to do in certain situations. So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward.

Brands 108

Brands Sentiment Conversation Hashtag 108

Sprout Social

NOVEMBER 13, 2019

This is an example of social media crowdsourcing in action. When used correctly, social media crowdsourcing can be a powerful customer research tool. It can provide you with valuable insights on how to optimize various aspects of your business – from marketing and sales to customer service.

Crowdsourcing 92

Crowdsourcing Social Media How To Team 92

Hootsuite

JULY 6, 2022

Social commerce is a subset of eCommerce. It involves buying and selling over social media. And to crowdsource sentiment on your brand. Brands on social media have the added benefit of giving people a place they can easily contact you and where you can reach out to them. Try it Free.

Instagram 117

Instagram HootSuite UGC Influencer 117

Hootsuite

AUGUST 2, 2022

There’s no question that a customer experience strategy is key to business success in today’s market. This in-depth guide on social media competitive analysis may give you some inspiration on how to tackle your customer experience research. Social media customer service is extremely important.

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Template Templates Strategy HootSuite 78

Sprout Social

OCTOBER 23, 2019

This might seem like a tall order, but you can break this down into attainable tactics and goals that can become part of your social media marketing strategy. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. What is brand loyalty and why is it important?

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Loyalty Brands How To Discount 85

Net-Savvy Executive

OCTOBER 25, 2012

I sometimes summarize the opportunity of social media analysis as using computers to "read the Internet." Its sentiment analysis engine provides 120% accuracy in 38 languages, and its graphics are so well designed that whole new awards contests have been created for it to win. It turns out to be a big challenge.

System 79

System Flipboard Crowdsourcing Sentiment 79

Hootsuite

OCTOBER 1, 2019

Lest we forget that photography was an art before it was a marketing tool, we all have to own up to the fact that sometimes our taste exceeds our skill. On Instagram, more than other social media platforms, every hashtag you use has the potential to open that post—and your brand as a whole—up to a whole new audience.

Instagram 111

Instagram Geotagging How To Tourism 111

Techipedia: Tamar Weinberg

JULY 29, 2010

Yet with social media, there’s a perception that it’s easy to score freebies. Social media has introduced incentives to the online space, encouraging others to connect with your business. And unfortunately, social media is at fault for breeding this mentality and causing it to spread.

Products 267

Products Consultant Price Social Media 267

Sprout Social

SEPTEMBER 1, 2022

Despite its meteoric rise in popularity, YouTube’s influence has slipped under many marketers’ radar. While 51% of consumers are turning their attention to YouTube in 2022, only 35% of marketers are investing in the platform. Remember: Your video marketing strategy doesn’t start and end on YouTube. Let’s dive in.

YouTube 110

YouTube Brands Communities Video 110

Social Media Strategery

APRIL 1, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Government 2.0 Very few sales-y marketing types (that I came across). People were just happy to be discussing how social media is changing the way our government operates.

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Gov 2.0 Wiki Conference Hashtag 92

Convince & Convert

JANUARY 25, 2012

Clinton Bonner is an Open Innovation author/blogger, futurist and Marketing Manager at TopCoder – a global Open Innovation platform and community. As Jay lays out 4 Nearly Guaranteed 2012 Social Media Predictions , what do you notice? Why Marketers are Now Technology Geeks? If that was your answer, you are correct.

Marketing 116

Marketing Crowdsourcing Smart Phone Mobile 116

Convince & Convert

JULY 27, 2012

This is Episode 26 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Jay Baer & Eric Boss ‘s Social Media Stat of the Week ( This week : The Altimeter Group released the public report, The Social Media ROI Cookbook. Listen Now.

Airlines 115

Airlines Sentiment Hotels ROI 115

Laurel Papworth

SEPTEMBER 18, 2014

TIP only makeup your own branded hashtags if you are going to slap it on every piece of marketing material going out the door. Rarely searched for directly, more a descriptor the social object (status update or tweet) with an attached sentiment. Hashtags as a popularity contest (trending, crowdsourced). What''s popular?

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Hashtag Tips Meme Folksonomy 111