Janet Fouts
FEBRUARY 16, 2012
I spoke recently to a group of PR and marketing professionals about how to use social media in their work. One woman told me that she was trying to get the CXO’s to use social media as part of their brand awareness. If they’re not up to speed on how to use social media they won’t adopt.
Convince & Convert
DECEMBER 29, 2010
There’s a LOT of places you could go to get you social media and digital marketing fix, an d I’m incredibly honored that you choose to spend time here. The 39 Social Media Tools I’ll Use Today. I originally wrote this for Social Media Examiner and it did well there, too. Just thanks.
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Convince & Convert
OCTOBER 5, 2010
Or, use the free version of Cotweet or Hootsuite to scan or filter your public Twitter stream by Klout score. (A Yes, it’s unpopular with the social media purists, but if 94% of tweets are RT’d within the first hour, you need to tap into multiple Twitter audiences throughout the day. Find Your Influencers.
Convince & Convert
SEPTEMBER 22, 2010
Social media marketing is all about potential audience. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Social media connectivity is digital bumper stickering. Email is all about actual audience.
Twist Image
FEBRUARY 12, 2011
Why should Social Media be any different? When brands say that because of Social Media, they would like to have a relationship with a customer, you have to wonder if they're really using the same kind of definition as the one applied to our personal relationships? social media. the social break-up.
Convince & Convert
FEBRUARY 9, 2011
The current relationship between companies and consumers via social media and email is unsustainable. That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour.
Jeff Esposito
JUNE 13, 2011
This is post is part of the Institutionalizing Social Media series. As you begin to put your social media plan into action , perhaps the biggest thing that you need to do aside from the rollout is to establish what you are measuring. Facebook provides this data under the site’s Insights function. Engagement.
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